The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 20
Monday October 17, 2011

In this issue:

Product Showcases

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

CADlink launches new Facebook page for signmakers and SignLab users worldwide
An informal social atmosphere that provides a variety of information to maximize design and production efficiency in the signmaking, digital printing and engraving markets. Get the latest news on signmaking software developments, answers to questions you may have and special software pricing exclusive to Facebook friends. Provide requests of new features directly to the manufacturer. Interact with signmakers worldwide all looking to make daily business more profitable. 'Like' CADlink on Facebook today.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Scotchcal Brand Gloss Overlaminate 8508 from 3M, a higher gloss intermediate cast film at a great price
A 2.3- mil clear vinyl intermediate cast film at a calendared price, with a three-year expected performance life and less shrinkage than calendared products. 8508 provides ultraviolet and physical protection and is suitable for flat and simple curve applications. Sample rolls are available at
Read on...

Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at, by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Learning to Lead

    "In the past a leader was a boss. Today's leaders must be partners with their people...they no longer can lead solely based on positional power."
      --- Ken Blanchard

I think we've all either seen it, heard about it, or worked for a boss who served more as a dictator than a leader; one who demands respect rather than earns it. This is also the person who did not have a team that worked from the heart, but rather with body only, out of fear rather than out of a desire to make a difference.

Obviously, this is the type of manager or supervisor that can do extreme damage to a company. His or her style is such that it invites destruction rather than creativity and is probably helping to run your company into the ground right now.

    "Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."
      --- Peter Drucker

On the other hand, a humble leader leads their team toward success. They are not only concerned about success for the company, but for the success of each individual on the team. His desire is to have each employee work using heart, mind, and body.

    "Leadership rests not only upon ability, not only upon capacity; having the capacity to lead is not enough. The leader must be willing to use it. His leadership is then based on truth and character. There must be truth in the purpose and willpower in the character."
      --- Vince Lombardi

There is the story of a great NBA player who missed some really good opportunities to score during a big game. Afterward, he was ordered to run around the court over and over again. As the player passed the coaches on one of his laps, he told them that they can make him run all night, but his heart is not in it. He was moving his body, but there was no change in his attitude.

We want our team members to have their hearts in their work. That can't happen if the leadership of the organization does not know how to lead effectively.

    "I have yet to find the man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism."
      --- Charles Schwab

The fist step in changing to become a better leader is to relax. Seriously. It actually takes more effort to be a jerk boss than a great leader. Relax and be human. Take responsibility for your team in a caring manner. Have, and show, concern for each and every member. Get to know their issues. Know where their strengths and weaknesses are. When they do fail, build them up, don't tear them down. Be an encourager, a cheerleader, a motivator, and a teacher.

    "Leaders are made, not born. You learn to become a leader by doing what other excellent leaders have done before you. You become proficient in your job or skill, and then you become proficient at understanding the motivations and behaviors of other people."
      --- Brian Tracy

Next, if you really want to become a great leader or at least a good leader, then study the lives of great and good leaders. Follow what they do. They followed others. The "secrets" get handed down to those who seek them. They are not hard to find and they will change the outcome of your business for the good. Start today by just reading or listening to a good leadership book or article. There are hundreds online and at your local library.

Advertiser - Océ Arizona Series Printers

The Right Printer Design for New Revenue-Generating Applications

Winner of 25 industry awards, the Océ Arizona® Series UV flatbed printers give your business the freedom to discover new revenue-generating applications that a hybrid simply can't - and for good reason - it's the right design!

The stationary flatbed design allows for greater application versatility and productivity. Océ VariaDot ™ technology produces an image quality that is near-photographic with sharpness only before seen at resolutions of 1,440 dpi or higher. Low operating cost, too, since this technology requires only 4-color inks to achieve the best image quality in the industry. As a result, the Océ Arizona printers use 30-50% less ink compared to competitive 6-color systems.

Add the roll-to-roll and white ink options for even more application versatility. Two table sizes accommodate either one or two standard 4' x 8' boards. With more than 2,500 systems sold, the Océ Arizona Series is the best selling series of UV flatbed printers in history. To learn more, stop at the Océ booth, # 1519, at the SGIA EXPO in October, or visit

Feature Articles

Sales Compensation: Starting With the Basics
By David M. Fellman

There are a lot of opportunities to improve sales performance by improving sales compensation strategy. Let's start with the basics.
Read the article...

Campus Dynamic Signage Networks: Communications Value and New Revenues, Part III
By Lyle Bunn

In this third part of a four-part series, Lyle Bunn explains revenue potential, including approach, new revenue, and some simple actions.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 2011 SGIA Expo - New Orleans

2011 SGIA Expo- The Specialty Printing & Imaging Technology Expo
October 19-21, 2011 in New Orleans

The SGIA Expo draws thousands of specialty imagers from around the world to one massive show floor. Attendees will hear unmatched educational presentations, navigate through hundreds of exhibitors and see the hottest technologies on the market.

More info at:

Funny Signs

On a sign at a gas station in Ocean Isle Beach:

    "Worms and Coffee"

On a large banner on an observation deck below Niagara Falls that gets hit with torrents of water :


On a building in Ephesus Turkey:

    "Genuine Fake Watches Souvenir Shop"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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