The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 22
Tuesday November 15, 2011

In this issue:

Product Showcases

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2012 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, March 21 - 24, 2012, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

3M Brushed-metal-finish Films
3M’s Graphics Market Center introduces brushed-metal-finish films to its Scotchprint® 1080 wrap film series. Offerings include aluminum, titanium, steel, blue-steel and gold. The removable, cast films are designed for vehicle wraps and details that don’t require graphic protection. The pressure-activated adhesive enables the substrate to slide and be repositioned until firm pressure is applied, and the air-release channels provide fast, easy and nearly bubble-free installations, the company reports.
Read on...

SignWorld INT'L 2011 in Atlantic City, NJ December 1-3, 2011 - by United States Sign Council
On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey. Enter to win one of 2 Grand Prizes of an Atlantic City Getaway Package. One awarded after 5pm Friday and one after 4pm Saturday in the Exhibit Hall. Must be present to win.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

It's Not the Economy

    "America has the potential for the greatest economic boom and spiritual renewal in our history. But we're being held back by Washington politics as usual. It's time we move forward."
      --- Steve Forbes

Taking responsibility for our success and failures is part of being a mature business owner--- as well as a smart one. There is no room for throwing blame to outside forces. It is obvious that the smart players in our industry are those that don't even waste their time pointing fingers. They bask in their successes and glory in their failures because they know that they are moving forward. They are not waiting for something or someone to change things for them.

    "I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted."
      --- Amory Lovins

Reviewing the way we do business on a regular basis is vital for the success of our company. We need to take time to evaluate our direction and make course corrections as necessary.

One of the challenges in an up and down economy is to try to keep pace with the changes. A business cannot keep doing the same thing day in and day out and expect to receive the same returns. There has to be someone looking beyond today and making plans for the future.

    "I believe the true road to preeminent success in any line is to make yourself master in that line. I have no faith in the policy of scattering one's resources, and in my experience I have rarely if ever met a man who achieved preeminence in money making... certainly never one in manufacturing... who was interested in many concerns."
      --- Andrew Carnegie

A true, laser-like focus on the core business products and services is needed in order to compete in the sign industry today. Diversification is good if the diversified products are delivered with the highest level of quality possible. If not, those products (or services) should be dumped, and a refocus generated for those things that the business is really good at producing and providing.

The "Jack-of-all-trades" eventually loses steam and fails at too many, or even all of his endeavors. Being totally committed to whatever it is that we are providing is the best way to generate success in our businesses.

    "There is no substitute for knowledge. To this day, I read three newspapers a day. It is impossible to read a paper without being exposed to ideas. And ideas... more than money... are the real currency for success."
      --- Eli Broad

Of course, there are no shortcuts for becoming an expert in your field. It requires a lot of time and a great deal more of dedication to study, research, and more study. We cannot instantly reach the top of our field without paying some dues and that requires taking the time to read up on the latest and greatest ways of producing products in our chosen segment of the this industry. Attending trade shows, talking it up with competitors and vendors, and contributing to other's success, are all great ways to get better and better at what we do.

    "Money is plentiful for those who understand the simple laws which govern its acquisition."
      --- George Clason

Advertiser - Sign World INT'L by the USSC

Sign World INT'L 2011
in Atlantic City, NJ
December 1-3, 2011 - by the United States Sign Council

See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display!

On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey. Enter to win one of 2 Grand Prizes of an Atlantic City Getaway Package. One awarded after 5pm Friday and one after 4pm Saturday in the Exhibit Hall. Must be present to win.
--> Click here for more info on Sign World INT'L 2011.

--> Register Online Today

Feature Articles

Eliminate Printing Defects Caused by Static Electricity
By William J. Larkin

For the digital and screen printing industry, the most common problems associated with static are dust attraction, printing defects and shocks to operators. Learn how to identify and mitigate these real-world challenges.
Read the article...

Digital Signage in Quick Service Restaurants: Food for Thought in Utilizing Electronic Menu Systems
By Louis M. Brill

Take a heaping helping of several LCD screens, add a dash of CAT 5 cable, stir in one or more media servers, several players, and a spice of restaurant-specific sign content and viola: one finely cooked digital menu signage system specific to the QSR industry.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now


The Epson Stylus® Pro GS6000 produces the industry’s widest color gamut – with eight individual colors – for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company.
Learn More about the way solvent printing should be.

Funny Signs

Seen on a sign at Revolution Books, New York, NY:

    "If Voting Could Really Change Things, It Would Be Illegal!"

Sign over urinal at Ed Debivics, Phoenix, AZ:

    "Express Lane: Five Beers or Less!

On sign outside of Dick's Last Resort Bar, Dallas, TX:

    "Married men live longer than single men do, but married men are a lot more willing to die... "

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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