The Online Magazine For The Sign Trade
e-NewsLetter Volume 12 Issue 23
Thursday December 1, 2011

In this issue:

Product Showcases

Stretch Chrome Film
Alsa of California has released a stretchable chrome film with comformability beyond your imagination. A 6 mil chrome film with EasyTac adhesive. Tinted as copper, silver, gold, red and more. Find out more.
Read on...

SignWorld INT'L 2011 in Atlantic City, NJ December 1-3, 2011 - by United States Sign Council
On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey. Enter to win one of 2 Grand Prizes of an Atlantic City Getaway Package. One awarded after 5pm Friday and one after 4pm Saturday in the Exhibit Hall. Must be present to win.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Accent Signage Systems, Inc. is a wholesale fabricator of interior signage utilizing Raster® Braille.
We provide Raster® Braille as part of both finished signage as well as a stand alone solution for your sign shop. Are you producing tactile interior signage on your own, in-house? Our Raster® Pen and Raster® Braille supplies provide you with the tools necessary to produce ADA-compliant signage easily. Our automated Pen systems allow you to produce Braille signage 5 times faster than our handheld model.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2012 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, March 21 - 24, 2012, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This here link. :)

Trust Your Instincts

    "I rely far more on gut instinct than researching huge amounts of statistics."
      --- Richard Branson

Leaders are often quoted as saying that they hired a person because of his or her killer instincts. Or, you might hear a coach say that that player has a killer drive or great instincts to read a defense. That undefined sense that a person has over another is frequently credited to instincts or gut feelings.

We all wish we had a team full of members with great instincts and the ability to use them at the right time. We do want employees that follow the correct procedures for accomplishing a task or tasks that lead to a good outcome of a project, but we would also like for them to be able to think on their feet and apply common sense. We want them to kick in that inner drive commonly known as instinct.

    "I knew very little about television, I knew very little about cable, cable programming. But my instincts were right."
      --- Summer Redstone

Following our instincts can be either good or bad. When we were younger, we might have had an instinct to do things that had we not thought it out, would have got us into big trouble. Behavior on first dates, skipping on a tab, running a light...all were instincts that we were either fortunate not to follow, or eventually paid the consequences for our actions.

Following our good instincts comes with maturity and knowing where the potholes are located. It is wisdom that increases with both age and experiences that help us to trust our instincts and follow where our gut is telling us to go.

    "Leaders are people who can discern the inevitable and act accordingly. When people talk about business acumen, discernment is a big part of it. It's a bit like gut instinct, but a little more developed."
      --- Donald Trump

Unfortunately, we sometimes choose not to listen to that inner drive or voice. We fail to follow our instincts because we may have crashed and burned before, or perhaps we are surrounding ourselves with negative people telling us not to trust our gut. Over time, it becomes easier to ignore our instinct until we get to the point when we don't even hear it at all.

To open up that pathway of communication again, we must take chances and follow the promptings that come from within. As mature adults striving to achieve business success, I believe we can trust that voice again as long as it is peppered with knowledge and wisdom gained from our past experiences.

    "In art as in love, instinct is enough."
      --- Anatole France

Instinct does not always say, "This will be a success, let's do it." Sometimes it says, "Don't even touch that deal! It is too risky!" Either way, our gut can serve us well if we will only listen closely and obey. Remember that our instinct is only one ingredient of the recipe. We should always mix in what our head is telling us as well. We don't want to ignore our gut, but we want to be sure that what we are hearing is not just the result of the spicy pizza we had the night before.

    "Ideas pull the trigger, but instinct loads the gun."
      --- Don Marquis


The Epson Stylus® Pro GS6000 produces the industry’s widest color gamut – with eight individual colors – for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company.
Learn More about the way solvent printing should be.

Feature Articles

Efficiency in Vehicle Graphics Installation
By Justin Pate

The key to shortening installation times is by shaving off a percentage of time spent on every aspect of the installation, especially on aspects that are not specific to the application of the graphics.
Read the article...

Hard Rock Café and Digital Memories: The Magic of Rock & Roll Lives Forever in its Memorabilia
By Louis M. Brill

Using touch screens as a graphic interface, Hard Rock International has collaborated with several design firms to create a digital interactive gateway to its vast collection of music and memorabilia.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA's International Sign Expo

Everything You Need for Your Sign Business!
Find it at ISA's International Sign Expo.

The expo hall is already packed with hundreds of suppliers offering efficient solutions to streamline your operations, boost your profits and increase productivity. ISA's Sign Expo offers you a cost-effective way to compare products and meet face-to-face with the vendors you're looking for - all in one place, at one time.

In addition, take advantage of the education sessions offered by ISA's International Sign Academy, where you will hear about what's new in the industry, learn from the experts and discover your next big idea. Plan now to attend and make a smart investment in your business and your bottom line.

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center

Funny Signs

Lettering on Wrecker Service Albertville, Alabama:

    "The cheapest hooker in town!"

Electrician's truck in Durant, OK:

    "Nothing we do will shock you!

On an auto shop in Maine:

    "Our motto is to give our customers the lowest possible prices and workmanship"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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