The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 2
Monday January 16, 2012

In this issue:

Product Showcases

Get Your Free Trade Show Pass to the ISA International Sign Expo 2012 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, March 21 - 24, 2012, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

The Newest Addition to 3M™ Scotchprint® Wrap Film Series 1080: Brushed Black Metallic
3M Commercial Graphics introduces a stunning new color/finish combination to its 3M™ Scotchprint® Wrap Film Series 1080 – Brushed Black Metallic. The unique film color was selected in the recent Wrap Battle: 1080 contest, which asked fans to vote on Facebook. More than 500 fans cast their votes, with Brushed Black Metallic emerging as the clear winner among the nine contenders.
Read on...

Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at, by clicking above.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

A Motivational Program

    "Expect problems and eat them for breakfast."
      --- Alfred A. Montapert

One of the toughest things to do while running a business is to stay motivated. So many obstacles and challenges can get in our way to limit our drive toward success. Yeah, it is difficult staying on game and is even doubly so when you have to keep your team members motivated as well.

    "In motivating people, you've got to engage their minds and their hearts. I motivate people, I hope, by example - and perhaps by excitement, by having productive ideas to make others feel involved."
      --- Rupert Murdoch

Since you are aware that your team members are watching you and studying how you respond to everyday challenges. If you lose your motivation, they tend to follow suit. Only when you muster all the gusto you can to stay on top of your game can you inspire those around you.

Learning to stay motivated takes time. It takes time to initiate a motivational program and stick to it. What is a motivational program? It is an on-purpose plan that you implement to intentionally focus on ways to keep yourself "up." Fortunately, there are many resources available for you to use. All it takes is reaching out for them, using and applying them.

    "Poverty was the greatest motivating factor in my life."
      --- Jimmy Dean

One optional resource is to take your own life experiences and use them as a motivational tool to be included in your motivational program. Recall the successes in your life and use them as springboards during those times in business when you need a boost. Try to remember the steps you took to overcome an obstacle or get through a rough patch. Some successful business people actually journal these successes so they can refer back to them when they need a jolt of motivation.

    "You are never too old to set another goal or to dream a new dream."
      -- C. S. Lewis

Another good inclusion of a motivational program is to jot down new set of goals. Often times, just writing out on paper a goal or dream will cause the juices to start flowing again and get one motivated to tackle any problem that comes their way. Focusing on what can be accomplished rather than the ditches in the road creates clear-headed thinking and that is when ideas are generated.

    "People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily." --- Zig Ziglar

Begin on your own motivational program today. Listen to motivational audio books, read biographies of successful business leaders, attend a motivational talk, or journal your own successes. Whatever method you use, be sure to stay at it. Embarking on your own motivational program not only helps to keep you in the game, it helps your team members to learn how to get and stay motivated as well. And motivation is the fuel that keeps your business engine thriving.

    "To be wholly devoted to some intellectual exercise is to have succeeded in life."
      --- Robert Louis Stevenson

Advertiser - ISA's International Sign Expo

Everything You Need for Your Sign Business!
Find it at ISA's International Sign Expo.

The expo hall is already packed with hundreds of suppliers offering efficient solutions to streamline your operations, boost your profits and increase productivity. ISA's Sign Expo offers you a cost-effective way to compare products and meet face-to-face with the vendors you're looking for - all in one place, at one time.

In addition, take advantage of the education sessions offered by ISA's International Sign Academy, where you will hear about what's new in the industry, learn from the experts and discover your next big idea. Plan now to attend and make a smart investment in your business and your bottom line.

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center

Feature Articles

Taking Advantage of the Digital Signage Opportunity
By Jeff Burton

Positioning your company in the emerging digital signage market is about much more than buying some screens and plugging them. In fact, entering this industry segment requires careful planning and a strong sense of who you will work with and how it will be done.
Read the article...

In Memoriam...Andrew Bertucci March 1, 1931 - Oct. 3, 2011

Salesman, artist, leader, partner, best friend, husband, father, grandfather, godfather; he shall be remembered for all this and more.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now


The Epson Stylus® Pro GS6000 produces the industry’s widest color gamut – with eight individual colors – for unparalleled output quality at the fastest print speeds in its class. Its profit-focused design sets new standards in overall reliability, maintenance and a reduced total cost of ownership. And, while its all-new ink technology is compatible with virtually any solvent-based media, it has less impact on the environment and worker health. Produce prints with amazing color fidelity and accuracy for the most demanding vehicle wrap or fine art project. Or create stunning outdoor banners, posters, and tradeshow graphics faster than you thought possible. Whether you're trying to supplement your existing production process or require a single printer to produce virtually any print job that comes your way, the Epson Stylus Pro GS6000 is the ultimate investment for any size printing company.
Learn More about the way solvent printing should be.

Funny Signs

Sign on fence at a crocodile farm in Louisiana:

    "Those Who Throw Objects At The Crocodiles Will Be Asked to Retrieve Them"

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

On the fence of a farm in upstate New York:

    "Warning: Pit Bull With Aids!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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