SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 4
Wednesday February 15, 2012

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In this issue:


Product Showcases


tesa tape: The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, introduces a new line of constructive bonding tapes - tesa® ACXplus - for the signage market. These new products are designed for high performance, permanent bonding applications that require weather and UV light resistance. tesa products also include temporary masking and protection tapes. For a free sample: 1-877-309-0078 or 704-553-4740 or click above.
Read on...


Get Your Free Trade Show Pass to the ISA International Sign Expo 2012 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, March 21 - 24, 2012, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...


Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at www.3Mgraphics.com.
Read on...


The Newest Addition to 3M™ Scotchprint® Wrap Film Series 1080: Brushed Black Metallic
3M Commercial Graphics introduces a stunning new color/finish combination to its 3M™ Scotchprint® Wrap Film Series 1080 – Brushed Black Metallic. The unique film color was selected in the recent Wrap Battle: 1080 contest, which asked fans to vote on Facebook. More than 500 fans cast their votes, with Brushed Black Metallic emerging as the clear winner among the nine contenders.
Read on...


Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at www.usbanner.com, by clicking above.
Read on...


Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Don't Put It Off

    "Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
      --- Tom Peters

It is impossible to find any successful business that does not have processes in place. Even Zappos, the now famous online shoe store has processes. Tony Hsieh, the CEO of Zappos considers himself a seat-of-the-pants kind of guy, working on gut instinct and what feels right. Even Hsieh has put in processes for his 3,500 plus employees to follow. A lot of them involve employee input, as they should, but they still are to be followed in order to have some inkling of success.

Putting processes in place does not have to limit creativity or freedom to make mistakes, they actually help to instill buffers so that the mistakes made won't be too costly or do too much damage that cannot be fixed.

    "The possessors of wealth can scarcely be indifferent to processes which, nearly or remotely have been the fertile source of their possessions."
      --- Charles Babbage

When we put in place the right paths to follow, and we truly believe them to be the right paths, our next task is to get everyone else on board into adopting and believing that these processes are created for the best of everyone involved in the organization. It is a process that takes time, but once instituted can be built upon and amended for even further success.

    "The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient."
      --- Steve Jobs

Relying on a process only, is dangerous. The process is just a way to the goals that are set. The process is a very important ingredient, but it is one designed by you and the other leaders in your company, which means they will have flaws, they will and should be changed, and they will have to be sold to other team members. Convincing everyone involved that the processes are foundational for the growth and strength of the business is probably the most difficult task surrounding processes.

    "The processes of teaching the child that everything cannot be as he wills it are apt to be painful both to him and to his teacher."
      --- Anne Sullivan Macy

If your business needs processes, but the leadership has been reluctant to provide them, stop everything now and begin designing processes for at least four major steps in your business. You can begin with the sales process since that is how the money comes in the door. Begin developing four processes that your sales people can start implementing now. Put them to paper and be sure to get input from other team members.

    "A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships."
      --- Stephen Covey

Of course, no process can be sold until there is a good line of communication established and that cannot be established until there is a good, solid relationship between you and the other team members. Let's remember to put the horse before the cart when trying to integrate good workable processes.


Advertiser - ISA's International Sign Expo

ISA's International Sign Expo is Less Than Two Months Away!

The sign industry's signature event will take place March 21 - 24 in Orlando, Florida.

Join 19,000 of your peers for the largest and most comprehensive trade show for the sign industry. Meet face-to-face with exhibitors, learn from industry experts and connect with others in the field.

With more networking opportunities than ever before, you're certain to make valuable connections that will make a positive impact on your business in 2012 and beyond.

Register today!

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center


Feature Articles

Safety vs. Efficiency - Why Not Both?
By Brian Condon

Without a successful business, employees will not have a reliable source of income and without a safe environment; no owner will be able to maintain a steady workforce.
Read the article...


How Well Are You Matching Print Quality to Your Client's Application or Needs? Really!
By Frank Beard

If you don't match the print resolution and quality to the needs and expectations of your client, you may just be rushing yourself out of business. So stop right now and review how you're approaching this problem in the digital printing industry. You might be shocked by what you find.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - ISA's International Sign Expo

ISA's International Sign Expo is Less Than Two Months Away!

The sign industry's signature event will take place March 21 - 24 in Orlando, Florida.

Join 19,000 of your peers for the largest and most comprehensive trade show for the sign industry. Meet face-to-face with exhibitors, learn from industry experts and connect with others in the field.

With more networking opportunities than ever before, you're certain to make valuable connections that will make a positive impact on your business in 2012 and beyond.

Register today!

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center

Funny Signs

As seen near the tracks of the Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death. $200 Fine"

In a loan company window:

    "Now you can borrow enough money to get completely out of debt"

In a New York drugstore:

    "We dispense with accuracy!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to: info@signindustry.com.


The Advertisers That Make SignIndustry.com Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics: www.3Mgraphics.com
  Advance Corp, Braille-Tac™ Div.: www.AdvanceCorp.com
  ASI: www.asicentral.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Cyrious Software: www.cyrious.com
  Estimate Software: www.estimatesoftware.com
  Graphics One: www.graphicsone.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  Laminator.com: www.Laminator.com
  SGIA: www.SGIA.org
  SignPro Systems: www.SignProSystems.com
  Supply 55: www.Supply55.com
  tesa tape, inc.: www.tesatape.com
  United States Sign Council (USSC): www.USSC.org
  Woodland-Sign Letters/Metal Letters: www.WoodlandManufacturing.com

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at: info@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within SignIndustry.com

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