The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 4
Wednesday February 15, 2012

In this issue:

Product Showcases

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

tesa tape: The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, introduces a new line of constructive bonding tapes - tesa® ACXplus - for the signage market. These new products are designed for high performance, permanent bonding applications that require weather and UV light resistance. tesa products also include temporary masking and protection tapes. For a free sample: 1-877-309-0078 or 704-553-4740 or click above.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2012 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, March 21 - 24, 2012, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Put in Processes

    "Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
      --- Tom Peters

It is impossible to find any successful business that does not have processes in place. Even Zappos, the now famous online shoe store has processes. Tony Hsieh, the CEO of Zappos considers himself a seat-of-the-pants kind of guy, working on gut instinct and what feels right. Even Hsieh has put in processes for his 3,500 plus employees to follow. A lot of them involve employee input, as they should, but they still are to be followed in order to have some inkling of success.

Putting processes in place does not have to limit creativity or freedom to make mistakes, they actually help to instill buffers so that the mistakes made won't be too costly or do too much damage that cannot be fixed.

    "The possessors of wealth can scarcely be indifferent to processes which, nearly or remotely have been the fertile source of their possessions."
      --- Charles Babbage

When we put in place the right paths to follow, and we truly believe them to be the right paths, our next task is to get everyone else on board into adopting and believing that these processes are created for the best of everyone involved in the organization. It is a process that takes time, but once instituted can be built upon and amended for even further success.

    "The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient."
      --- Steve Jobs

Relying on a process only, is dangerous. The process is just a way to the goals that are set. The process is a very important ingredient, but it is one designed by you and the other leaders in your company, which means they will have flaws, they will and should be changed, and they will have to be sold to other team members. Convincing everyone involved that the processes are foundational for the growth and strength of the business is probably the most difficult task surrounding processes.

    "The processes of teaching the child that everything cannot be as he wills it are apt to be painful both to him and to his teacher."
      --- Anne Sullivan Macy

If your business needs processes, but the leadership has been reluctant to provide them, stop everything now and begin designing processes for at least four major steps in your business. You can begin with the sales process since that is how the money comes in the door. Begin developing four processes that your sales people can start implementing now. Put them to paper and be sure to get input from other team members.

    "A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships."
      --- Stephen Covey

Of course, no process can be sold until there is a good line of communication established and that cannot be established until there is a good, solid relationship between you and the other team members. Let's remember to put the horse before the cart when trying to integrate good workable processes.

Advertiser - ISA's International Sign Expo

Just a few more weeks until ISA's International Sign Expo

Be in Orlando March 21 - 24 for the largest gathering of sign professionals:

Everything you need for your sign business will be waiting for you at ISA's International Sign Expo. Register today!

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center

Feature Articles

Wayfinding: Following the signs along the way
By Louis M. Brill connected with fd2s and 22MILES, two companies specializing in wayfinding and the art of getting from here to there in a safe, practical way. Take a look to see if you can get there from here.
Read the article...

Screen Printing UV Special Effects - Thick Deposit Graphics and Textures
By Laura Maybaum

This article provides a processing guide for addressing printing thick deposit effects to simulate textures or add 3-D structure to the print surface from creation of the artwork to pre-press to printing and finishing. Doing your homework can make a big difference in effectively overcoming the obstacles to successfully (and profitably) printing these effects.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA's International Sign Expo

Just a few more weeks until ISA's International Sign Expo

Be in Orlando March 21 - 24 for the largest gathering of sign professionals:

Everything you need for your sign business will be waiting for you at ISA's International Sign Expo. Register today!

ISA International Sign Expo 2012
Education & Networking Events: March 21 - 24, 2012
Trade Show: March 22 - 24, 2012
Orlando, Florida
Orange County Convention Center

Funny Signs

As seen near the tracks of the Newcastle Tramway Authority:

    "Touching Wires Causes Instant Death. $200 Fine"

In a loan company window:

    "Now you can borrow enough money to get completely out of debt"

In a New York drugstore:

    "We dispense with accuracy!"

We know those funny signs are out there. Take a moment and send them in to us and we'll share them with the world. Send all hysterical observations to:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  tesa tape, inc.:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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