The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 7
Monday April 2, 2012

In this issue:

Product Showcases

tesa tape: The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, introduces a new line of constructive bonding tapes - tesa® ACXplus - for the signage market. These new products are designed for high performance, permanent bonding applications that require weather and UV light resistance. tesa products also include temporary masking and protection tapes. For a free sample: 1-877-309-0078 or 704-553-4740 or click above.
Read on...

Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at, by clicking above.
Read on...

The Newest Addition to 3M™ Scotchprint® Wrap Film Series 1080: Brushed Black Metallic
3M Commercial Graphics introduces a stunning new color/finish combination to its 3M™ Scotchprint® Wrap Film Series 1080 – Brushed Black Metallic. The unique film color was selected in the recent Wrap Battle: 1080 contest, which asked fans to vote on Facebook. More than 500 fans cast their votes, with Brushed Black Metallic emerging as the clear winner among the nine contenders.
Read on...

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Magical Motivation

    "If you did not look after today's business then you might as well forget about tomorrow."
      --- - Isaac Mophatlane.

There is nothing more frustrating in business than to have a talented, unmotivated employee. Nothing is more detrimental to your business either. An employee that is not motivated will eventually bring down other team members working close by. It's been said that it is easier for someone on the floor to pull down someone standing on a chair than it is the other way around.

But, a leader that creates an environment where the vision and purpose of the business, as well as the work itself, oozes with a culture of motivation will find strength in numbers. The magical motivational factor will begin to take shape.

    "Winning is not a sometime thing; it's an all time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing."
      --- Vince Lombardi

There are many factors that can be applied when embarking on developing a culture of motivation. Here are three that can be implemented immediately:

1.) Tell the story. We've listened to leaders complain about this employee or that one that is just not giving their all. We've heard, "They don't seem motivated and don't care about the business like I do." This is usually true and it is no wonder, they don't have much to get excited about when the leader isn't communicating what there is to get excited about. True, you are motivated and on fire to make the business extremely successful, but your team members have no clue what you are feeling. They haven't heard the war stories of how much blood, sweat, and tears came out of you to get the business where it is today. Take the time to tell your story. Let them know how passionate you are about the business because of where you see the business going. Believe me, they do not know.

    "The trick is in what one emphasizes. We either make ourselves miserable, or we make ourselves strong. The amount of work is the same."
      --- Carlos Castaneda

2.) Show the way. After you've painted a picture of where you've been and how you feel, now show them where they are going. Let them know repeatedly the destination of the journey as well as the course that will be taken to get there. If you don't, your team members are floundering in the water and after a while they lose steam. To keep them motivated, constantly communicate to them where you are taking them and remind them that they are in the driver's seat as well.

    "Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches ."
      --- Napoleon Hill

3.) Celebrate the journey. Company parties shouldn't be just for the major holidays. Celebrate as many successes in the company as possible. Celebrate the lives of your team members. If an employee closes a sale, recognize it and celebrate it. If an employee has a baby, celebrate it. If a project is completed on time, a customer sends in a note of appreciation, the leaking faucet in the bathroom gets repaired--- CELEBRATE!

Adopt these three right-away and watch the culture begin to change. You are on your way to a more motivated workforce.

    "Hire character. Train skill."
      --- - Peter Schutz

Feature Articles

Allianz Tops Off Skyscraper with Corporate ID
By Louis M. Brill

Allianz exercises their awarded top of the building signage rights to 1633 Broadway in NYC with some monster channel letters. How they got them there is a story unto itself. Read on...
Read the article...

Wide-Format Digital Graphics Industry: New Directions & Growing Possibilities
By Expert Forum - Crosby, Scrimger, Edwards & Magraw

Today's graphics industry, digital technology, is driven by inkjet as the technology of choice. Now considered mainstream, there are still changes in technology, materials and markets continue to expand its range. Hear from industry experts Scott Crosby, Holland and Crosby Ltd; Jeff Edwards, Océ Display Graphics Systems; Kim Magraw, Supergraphics; and Rick Scrimger, Roland DGA Corporation to learn more.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On an auto shop in Maine:

    "Our motto is to give our customers the lowest possible prices and workmanship!"

On sign at a Georgia State park:

    "Soccer Not Allowed - Soccer May Only Be Played In Archery Range"

Detour sign in Kyushi, Japan:

    "Stop: Drive Sideways"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  SignPro Systems:
  Supply 55:
  tesa tape, inc.:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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