The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 9
Tuesday May 1, 2012

In this issue:

Product Showcases

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8'') and Extra Large Engine Turn (1-3/4'') 15'' Punched and 24'' unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

tesa tape: The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, introduces a new line of constructive bonding tapes - tesa® ACXplus - for the signage market. These new products are designed for high performance, permanent bonding applications that require weather and UV light resistance. tesa products also include temporary masking and protection tapes. For a free sample: 1-877-309-0078 or 704-553-4740 or click above.
Read on...

Banner Hemming the Easy Way, the Banner Cyclone from US Banner
Quickly and easily installs double-sided banner tape into the hems automatically. Now gain full control over jobs in-house, while doing a great job for your customer and saving money! Hem your banners with a consistent, neat and in a perfectly straight line every time. Now on sale for only $3695. See a video demo at, by clicking above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Are Goals Needed?

    "A man has to have goals - for a day, for a lifetime - and that was mine, to have people say, 'There goes Ted Williams, the greatest hitter who ever lived.'"
      --- Ted Williams

There used to be so much talk about goal setting that it diluted the whole concept of the process. It made people feel nauseas just to hear the words goals, goal setting, or making goals. Every business speaker knew the words, but it is doubtful how many understood the reason behind them. Yes, we need goals, and yes, writing down goals is a good way to engage the mind to act upon them. The question is really why? Why should we have goals and does it really make a difference?

There are cases of business success as well as success in other arenas where a person that succeeded never set any goals. Or did they? Did the person who said they didn't set goals to win or to succeed or to close a sale really not have that goal in mind?

    "Crystallize your goals. Make a plan for achieving them and set yourself a deadline. Then, with supreme confidence, determination and disregard for obstacles and other people's criticisms, carry out your plan."
      --- Paul J. Meyer

Goals are what we see that we want or as Steven Covey would say, "beginning with the end in mind." If I want to cross the street without getting hit by a bus, I see my goal as making it safely across the street without looking like a bug splatter on the windshield. In other words, without even considering goal setting, I've made a goal in mind.

We really do that every day. The reason goals are so powerful is because they drive us to a desired destination (across the street) and away from where we don't want to go or be (flat Stanley in the middle of the road). When we turn goal setting up a notch, say writing monthly goals on a piece of paper, we now have a drive factor that is ramped up. We are driven by what we set on paper.

    "An athlete who tells you the training is always easy and always fun simply hasn't been there. Goals can be elusive which makes the difficult journey all the more rewarding."
      --- Alberto Salazar

Goals can be as easy as we make them or as tough as we make them. It is up to us to decide. The best goals are just a wee bit out of reach, but still attainable. These goals stretch us and help us to grow and mature. They can usually take us out of our comfort zone, but that's okay. We are still aiming for the goal we chose.

    "But if the vision is strong enough, and your goals are steady, and you believe, pretty soon you bring other people with you."
      --- Mike Rounds

In business, goals setting can be contagious. When our team members see that we are following a path, they want to get onboard too--- especially if we communicate them clearly. People really do want to be around winners. Winners set goals and reach them, or at least get pretty darn close. That is what other people are attracted to.

    "A winner is someone who recognizes his God-given talents, works his tail off to develop them into skills, and uses these skills to accomplish his goals."
      --- Larry Bird

Feature Articles

Westfield Centre, Stratford City: Making a big statement with digital signage
By Louis M. Brill

Digital signage has come to London in a big way as a major collection of stand-alone screens and massive video walls that was recently installed in Westfield - Stratford City (London), one of the largest shopping malls in Europe.
Read the article...

Top 10 Concepts for Maximizing Productivity in Garment Decoration
By Tom Davenport

As a contract printer, maximizing productivity is not just a goal, it's a necessity. Valuable resources - time, money, and manpower - and endless thought are dedicated to defining, refining and executing workflow.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Billboard near a pasture in Oklahoma:

    "Please Neuter Your Pets… And Weird Friends and Relatives"

On a door to a warehouse in Macon, GA:

    "This door is not to be used for entering or exiting the building"

As seen on a hotel balcony in Daytona Beach:

    "Caution: Please be aware that the balcony is not on ground level!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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