The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 10
Tuesday May 15, 2012

In this issue:

Product Showcases

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8'') and Extra Large Engine Turn (1-3/4'') 15'' Punched and 24'' unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

Create New Sales
Over 90% of sign companies believe that promotional products - items such as pens, mugs, and t- shirts, represent a good source of new revenue for their business. Add promotional products to your sales mix and start increasing sales from your current customers today!
Read on...

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Selling Tips that'll make you think.

    "I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation."
      --- Bo Bennett

Sales are a must in our industry. Let me amend that. Sales are a must in any industry. Without making sales, or selling something, whether a product or service, we are out of business. Selling is so important that we all depend on it every day in one form or another. While selling is seen as intimidating for some, as we've mentioned before, others realize that it is simply communicating the aspects of our products and services and what it costs to get them.

Knowing that we cannot operate our businesses without sales, we now turn to some quick "hows" of sales. First, we must understand where our sales originate.

    "If eighty percent of your sales come from twenty percent of all of your items, just carry those twenty percent."
      --- Henry Kissinger

"Know thy business" should be something we all have pasted to the top of our desks so we can see it every minute we are in the office. When we know what it is that we sell, and know who it is that buys what we sell, it helps us to narrow our focus. We can proactively anticipate what our customers want and need and then provide it for them.

There are three things we can do now to improve our sales:

    "A good ad which is not run never produces sales."
      --- Leo Burnett

First, when we know what our customers want, we can now construct our advertising campaign to focus on why what we provide is superior to our competitors. Advertisements are enticing to prospects and customers because we already know what they want. Getting our ads in front of the eyes of a captured audience only increases our selling success.

    "Pretend that every single person you meet has a sign around his or her neck that says, "Make me feel important." Not only will you succeed in sales, you will succeed in life."
      ---Mary Kay Ash

Second, we need to treat our customers, and everyone, as we would want to be treated. What a concept! It is so simple, but so forgotten. It is common sense, but not common practice. Selling is being nice, being human, and being able to listen to what the needs of the customers are.

When we put more attention on what solutions we can provide for our customers instead of what we can sell them, it changes how we approach them.

    "Sales are contingent upon the attitude of the salesman - not the attitude of the prospect."
      --- W. Clement Stone

Finally, being in the right frame of mind when you are selling is a vitally important element. There are already too many people working in sales that help give the profession of selling a bad reputation. We don't need anymore. Our prospects and customers are going to be in a variety of different stages in life and therefore a variation of moods. We must adjust to them, not the other way around. We must keep our attitudes and moods on an even keel in order to be successful in selling.

Begin each day with the right mindset, knowing your customer base and what you can provide for them, and make the customer feel important, and selling becomes a lot easier.

Feature Articles

Not So Hidden Fees from Your Local Municipalities - PERMITS
By Richard Crawford

Towns charge permit fees. This is not news to sign companies. But some spiraling permit costs may require a little more review to assure the sign permit fees are not revenue-raising devices. Read on...
Read the article...

Graphics Screen Printing: Legacy Technology & Reliable Productivity
By Larry Hettinger & Mike Ruff

To learn more about the current state of the graphics screen printing industry, we talked with two respected industry veterans, Larry Hettinger, of FUJIFILM, and Mike Ruff, of Nazdar.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In an ad for a swimwear store:

    "Our bikinis are exciting. They are simply the tops!

As seen in a safari park:

    "Elephants please stay in your car"

As seen in Maine at Hussey's General Store:

    "Guns, Wedding Gowns, and Cold Beer!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Graphics One:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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