"A life lived with integrity - even if it lacks the trappings of fame and fortune is a shinning star in whose light others may follow in the years to come."
--- Denis Waitley
"It is far more difficult for a person to run for a political office today based on simply wanting to do the right thing," said a friend to me recently. "That person has to have some crooked bones in his body in order to make it to office." Wow! I'm hoping that is not true, but it sure seems closer to the truth than not. It made me wonder about our industry. I wonder how many of us can truly say we work with integrity regardless of the consequences? Do we strive to do what is right over what might be profitable, but not so right?
When we read the newspaper or watch the nightly news, it seems that a lot of business people do not work with integrity and do not put doing what is right first. However, I don't believe that is true of our industry. Having met thousands of you at various times and in various locations and having watched the industry grow these past couple of decades, I believe that we have more business leaders working with integrity than ever before.
"A mode of conduct, a standard of courage, discipline, fortitude and integrity can do a great deal to make a woman beautiful."
--- Jacqueline Bisset
The word "integrity," like the words "awesome," and "honestly," are way too overused today. People throw these words around without understanding the meaning. The word integrity, according to Webster means: adherence to moral and ethical principles; soundness of moral character; honesty. This means then that the person claiming to work with integrity already has a foundation of moral character. Without this foundation, it would be difficult to fake it.
"Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity."
--- W. Clement Stone
Working with integrity is not just pointing out to a customer that we overcharged them or that we missed the mark on a bid, although those are good examples. But working with integrity is a way of life and work. It is realizing that the employee that needs time off to care for a spouse might need our support. It is seeing to it that our vendors are treated fairly and that we don't "get away" with an oversight in our favor on an invoice. If our business was politics, it would be not making a promise to a select group that we don't agree with just to get the votes. I know you get the point, but it is always good to be reminded.
"Integrity is not a conditional word. It doesn't blow in the wind or change with the weather. It is your inner image of yourself, and if you look in there and see a man who won't cheat, then you know he never will."
--- John D. MacDonald
Media & Finishing Drive Product & Market Differentiation
By Dan Marx
Evolving technologies such as textured finishes and printed fabrics are strong trends towards providing 'step-above' products which yield higher margins and help you to differentiate your company from the average shop.
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Spreadsheets Work, but when is an Industry Specific Solution Better? You be the judge.
By Danny Tangredi
In the breadth of the sign & graphics industry many methods are used for estimating and job quoting. Some shops are using the correct tool for the job, while others aren’t. Which category does your business fall into?
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On a New York convalescent home:
"For the sick and tired of the Episcopal church"
In a New York drugstore:
"We dispense with accuracy"
In a Tacoma, Washington men's clothing store:
"15 men's wool suits - $100 - They won't last an hour!"
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