The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 11
Friday June 1, 2012

In this issue:

Product Showcases

The Newest Addition to 3M™ Scotchprint® Wrap Film Series 1080: Brushed Black Metallic
3M Commercial Graphics introduces a stunning new color/finish combination to its 3M™ Scotchprint® Wrap Film Series 1080 – Brushed Black Metallic. The unique film color was selected in the recent Wrap Battle: 1080 contest, which asked fans to vote on Facebook. More than 500 fans cast their votes, with Brushed Black Metallic emerging as the clear winner among the nine contenders.
Read on...

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Mode of Conduct

    "A life lived with integrity - even if it lacks the trappings of fame and fortune is a shinning star in whose light others may follow in the years to come."
      --- Denis Waitley

"It is far more difficult for a person to run for a political office today based on simply wanting to do the right thing," said a friend to me recently. "That person has to have some crooked bones in his body in order to make it to office." Wow! I'm hoping that is not true, but it sure seems closer to the truth than not. It made me wonder about our industry. I wonder how many of us can truly say we work with integrity regardless of the consequences? Do we strive to do what is right over what might be profitable, but not so right?

When we read the newspaper or watch the nightly news, it seems that a lot of business people do not work with integrity and do not put doing what is right first. However, I don't believe that is true of our industry. Having met thousands of you at various times and in various locations and having watched the industry grow these past couple of decades, I believe that we have more business leaders working with integrity than ever before.

    "A mode of conduct, a standard of courage, discipline, fortitude and integrity can do a great deal to make a woman beautiful."
      --- Jacqueline Bisset

The word "integrity," like the words "awesome," and "honestly," are way too overused today. People throw these words around without understanding the meaning. The word integrity, according to Webster means: adherence to moral and ethical principles; soundness of moral character; honesty. This means then that the person claiming to work with integrity already has a foundation of moral character. Without this foundation, it would be difficult to fake it.

    "Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity."
      --- W. Clement Stone

Working with integrity is not just pointing out to a customer that we overcharged them or that we missed the mark on a bid, although those are good examples. But working with integrity is a way of life and work. It is realizing that the employee that needs time off to care for a spouse might need our support. It is seeing to it that our vendors are treated fairly and that we don't "get away" with an oversight in our favor on an invoice. If our business was politics, it would be not making a promise to a select group that we don't agree with just to get the votes. I know you get the point, but it is always good to be reminded.

    "Integrity is not a conditional word. It doesn't blow in the wind or change with the weather. It is your inner image of yourself, and if you look in there and see a man who won't cheat, then you know he never will."
      --- John D. MacDonald

Advertiser - EPSON® SureColor® S30670

Introducing the EPSON® SureColor® S30670. With the all-new SureColor S30670, Epson is ushering in a new era of performance, quality and reliability. Developed for high-performance printing and a low cost of ownership, the SureColor S30670 delivers the best image quality in its class at an unprecedented price. And, with print speeds of up to 620 square feet per hour, the SureColor S30670 is the smart choice for keeping your business at maximum productivity. Learn more about the way solvent printing should be at

Feature Articles

Media & Finishing Drive Product & Market Differentiation
By Dan Marx

Evolving technologies such as textured finishes and printed fabrics are strong trends towards providing 'step-above' products which yield higher margins and help you to differentiate your company from the average shop.
Read the article...

Spreadsheets Work, but when is an Industry Specific Solution Better? You be the judge.
By Danny Tangredi

In the breadth of the sign & graphics industry many methods are used for estimating and job quoting. Some shops are using the correct tool for the job, while others aren’t. Which category does your business fall into?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

On a New York convalescent home:

    "For the sick and tired of the Episcopal church"

In a New York drugstore:

    "We dispense with accuracy"

In a Tacoma, Washington men's clothing store:

    "15 men's wool suits - $100 - They won't last an hour!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2012 |
Worldwide Rights Reserved.