The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 14
Monday July 16, 2012

In this issue:

Product Showcases

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8'') and Extra Large Engine Turn (1-3/4'') 15'' Punched and 24'' unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Hiring Right

    "I could never have imagined that firing 67 people on national television would actually make me more popular, especially with the younger generation."
      --- Donald Trump

One of the most challenging functions of running a business not just in our industry, but across the board of industries, is that of terminating an employee. Aside from just cause because of blatant illegal activity, firing someone can make your insides feel like they are all twisted in knots--- or it should feel like that. We should all feel a loss when we have to let a employee go not just because of the cost involved in bringing that person on board and training him or her, but because that person was supposed to be a part of the company family.

    "Management don't really have any problem at all with firing people. It's a powerful idea that, If I'm not happy, I'll quit. I'll try something else!"
      --- Ron Livingston

During the hiring process, a company should do its homework in researching the candidate through references, background checks, and social media sites. There should be several interviews in different settings to get to know the candidate and how they react to various situations. The position should determine the amount of time spent researching the candidate.

Then, the candidate should be put through a very thorough orientation to allow him or her to better understand the culture of your business. This is also the time to communicate to the candidate the mission, vision, and purpose of the business and how their position contributes to the overall plan and goals of the business.

    "When I find an employee who turns out to be wrong for a job, I feel it is my fault because I made the decision to hire him."
      --- Akio Morita (1921-1999), Japanese business executive

When an employee is terminated from the business, the loss should be a lesson to all company leaders. Questions should be asked such as: What could we have done differently? What can we do now to communicate better with our team members? What can we put in place now so that we better screen, interview, and orientate our team members better? The blame should be turned to ourselves and not to the person we just fired.

    "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
      --- David Ogilvy

At all costs, try to hire the very best. If it costs more up front, it is worth it. The costs to replace an employee is going hire each year based on benefits, cost of hiring, cost of any litigation, workers unemployment payments, etc. Pay now to get the best so you don't have to pay more later.

When you put forth a greater effort in bringing the best on board now, you beef up your company with talent. You strengthen your business and build a stronger immune system so that glitches in the market and national disasters barely phase your business. Terminating of employees leads to all kinds of messes. If leading up to the firing is not documented properly, you can get in a world of trouble. Hire the right way so that you won't have to fire the wrong way.

    "Always be smart enough to hire people brighter than yourself."
      --- Caroline Marland

Advertiser - 2012 SGIA Expo Imaging Indulgence

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.

Feature Articles

Specialty Films & Laminates Open Doors for Print Providers
By Bill Schiffner

One of the big trends coming out of the finishing world has been the resurgence of specialty films and laminates.
Read the article...

Retrofitting Print Billboards with their LED Digital Counterparts
By Louis M. Brill

As more and more outdoor advertising companies introduce or expand their digital billboard inventories, there is now a new challenge of where to install them along existing highway routes or to replace existing print billboards.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Welcome to the Fabulous SGIA Zones

Welcome to the Fabulous SGIA Zones
Attend the 2012 SGIA Expo (Las Vegas, October 18–20) to explore new market opportunities at SGIA's exclusive Expert Advice Zones, many of which offer free daily educational sessions. Industry experts will be on-hand to answer questions and demonstrate the latest trends for the specialty imaging industry.

Register today for your free Expo pass!

Funny Signs

From one of our readers (Spencer in Colorado)

    "Like they say in the drain business, 'that's grate.'"

At a Dairy Queen in Georgia

    "Scream Until Daddy Stops The Car"

At a street crossing in San Francisco:

    "Blind Persons Cross Here"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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