The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 15
Wednesday August 1, 2012

In this issue:

Product Showcases

3M Unveils New Matte Wrap Films and More
3M introduces five new colors to its popular line of 3M™ Scotchprint® Wrap Film Series 1080, bringing users an even greater number of out-of-the-ordinary finishes, textures and color options to create customized vehicle wraps that stand out from the crowd. The new colors include Matte Pink, Gloss Red Metallic, Matte Orange, Matte Blue Metallic and Satin Black.
Read on...

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8'') and Extra Large Engine Turn (1-3/4'') 15'' Punched and 24'' unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Clear Vision

    "Capital isn't scarce; vision is."
      --- Sam Walton

Speaking with a sign shop owner recently about the lack of commitment of his employees, I asked him if the employees understood where the business is going. In other words, what direction is the business headed? Do his team members know of that direction? If so, do they understand how what they are doing contributes to getting the business moving in the right direction?

These are all valid questions all business leaders should be asking themselves, their managers, and their employees. Though simplistic, it only makes sense that in order to get to a specific destination everyone should be heading at least in that general direction.

    "We lift ourselves by our thought. We climb upon our vision of ourselves. If you want to enlarge your life, you must first enlarge your thought of it and of yourself. Hold the ideal of yourself as you long to be, always everywhere."
      --- Orison Swett Marden

If there is no vision at this time for your business, then that is a different story. You should take the time today to begin drafting a vision statement for your company. There are templates, ideas, and suggestions you can use online, but the best vision statement is created by the company's founders beginning with why they started the business in the first place. Then, continue with what direction you would like to see the company heading to reach a three-year, then five-year, then ten-year goal. Keep the draft simple. Sleep on it for a day or two and then revisit it. After a couple of weeks, nail it to the wall.

    "It is always wise to look ahead, but difficult to look farther than you can see."
      --- Winston Churchill

The vision statement can be amended, but try to get as close as possible to what you want. This vision statement is not for your customers to read and say nice things about, though that is okay. The statement is for you to use as a tool to communicate to your team members where the company is heading so that everyone involved has no doubt of what is needed to get the company there.

    "You must first clearly see a thing in your mind before you can do it."
      --- Alex Morrison

Something as serious as this document requires some thought so don't try to spit it out too quickly and then make drastic changes to it down the line. That only causes confusion and more work for you to have to re-communicate the vision all over again. Once you have the vision statement completed, be sure to talk it up at every meeting, company picnic, holiday functions, inter-office emails, etc. It takes constant reminding to get everyone on board.

    "Throughout the centuries there were men who took first steps, down new roads, armed with nothing but their own vision."
      --- Ayn Rand

Boldly create your vision statement for your business. Boldly express your vision to your team members. And, boldly follow the vision using daily reminders for yourself and others.

Advertiser - 2012 SGIA Expo Imaging Indulgence

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.

Feature Articles

Affordable Health Care and Taxes
By Mark E Battersby

Like it or not, the U.S. Supreme Court has ruled and the so-called 'Affordable Care Act' (ACA) is now the law of the land -- and the Tax Code. Soon, every individual must have health insurance or face a tax penalty. Large businesses must offer their employees health insurance or face penalties.
Read the article...

Lasers Aren't Just for Acrylics Anymore
By Steve P. Aranoff

Lasers do a great job of cutting acrylic with highly polished edges in one pass, far better than it can be 'cut' by routers. Not everybody knows that they also can do a fantastic job with most of the traditional materials used in today's printing world. Using the latest laser technology, solutions abound that change the speed barriers normally associated with cutting and finishing of printed graphics using what have been the fastest of the available knife cutting/router systems.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Welcome to the Fabulous SGIA Zones

Welcome to the Fabulous SGIA Zones
Attend the 2012 SGIA Expo (Las Vegas, October 18–20) to explore new market opportunities at SGIA's exclusive Expert Advice Zones, many of which offer free daily educational sessions. Industry experts will be on-hand to answer questions and demonstrate the latest trends for the specialty imaging industry.

Register today for your free Expo pass!

Funny Signs

Sign at a beach

    "The shark prevention net was dismantled for maintenance on 1 November 2011. We apologize for any inconvenience caused.'"

On an auto shop in Maine

    "Our motto is to give our customers the lowest possible prices and workmanship"

Electrician's truck in Durant, OK:

    "Nothing we do will shock you!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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