The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 16
Wednesday August 15, 2012

In this issue:

Product Showcases

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Introducing the all new T2 Banner Bungee. The T2 is the perfect device to fasten your sign or banner to just about anything.
The PVC coated, stainless steel clip can attach securely to most any objects with little effort. The elasticity of the cord will help extend the life of banners, signage, tarps, etc. by easing the stress on the grommets.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Free Expo Pass -Be our Guest at the Sign World International Show
You are invited to attend Sign World International Show - November 29 - December 1, 2012 in Atlantic City. Simply click the link above to register for the show. Enter '' in the Registration Code field. Badges will be mailed to your address. Free Registration offer valid only until November 8, 2012
Read on...

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

Custom sign letters / metal letters and logos fast from Woodland Manufacturing Inc.
Woodland Manufacturing Inc. now offers sign industry quoted prices on custom cut sign letters including metal letters, acrylic letters, wood letters, stencil letters and much more. Fast turn around time of 5-15 business days.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Hands-Off Leadership

    "Effective leadership is putting first things first. Effective management is discipline, carrying it out."
      --- Stephen Covey

As business leaders and owners, we have a tendency to want to manage things even after we put the right people in place to handle those tasks. It appears that we are mingling where we shouldn't be and this causes team members to describe us as "micro-managing." This term often rubs us wrong because we wonder how our people can say those things and believe we are micro-managing when we are simply seeing what needs to be done and then doing it.

The problem is that we are sending all kinds of signals to our team when we try to jump in and make things right. First, our actions are saying that we don't trust the people we've put in place. Think about it. We spend all the time, energy, and money in bringing the brightest, best qualified people on board and then we take over what these people should be doing. The thought becomes, "Why did you hire me if you don't trust me?"

    "A man who wants to lead the orchestra must turn his back on the crowd."
      --- Max Lucado

Of course there are always fires to be put out, but occasionally we must allow those we put in place to get a little singed by the flames in order to grow. We trusted our instincts enough to hire them, now let them handle the situation. True, we may need to step in from time to time, but what we normally do is covet the entire operation because this business is our baby from birth and we don't want anything to happen to it. Learn to let go and trust.

The second signal that we send when we step in and try to handle things is a message to our customers that we are one to go to when things get out of hand. The buck stops with us. The problem here is that the customer will always want to speak to us and only us to get the job done. This is okay when we are at a particular size of operation, but as the company grows, other team members need to be the go-to people for these customers.

    "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
      --- Steve Jobs

The best thing we can do is lead, not manage. We should be putting people and policies in place that manage while we lead. Setting examples of excellence, being a cheerleader for quality, and instilling our mission statement into our team members are our jobs. Leading by example such as not talking negatively about other employees in front of team members, sharing success stories with the team, rewarding quality and great customer service, and providing a good working environment are great examples.

    "If you think you can do a thing or think you can't do a thing, you're right."
      --- Henry Ford

Leading with the right attitude sends volumes of messages to the troops. Set the right attitude example from the first date of hire, train your people your way with your philosophy for great customer service, give them the right tools to get the job done, then let them go. Trust them with your baby.

    "Don't be afraid to give up the good to go for the great."
      --- John D. Rockefeller

Advertiser - 2012 SGIA Expo Imaging Indulgence

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.

Feature Articles

Suppliers Take Automated Wide-Format Printing to the Next Level
By Bill Schiffner

The evolution in automation and workflow integration of wide-format printing can lower labor and production costs, as well as the ability to produce more short-run jobs with a quicker turn-around time and in a more cost effective manner.
Read the article...

Affordable Health Care and Taxes
By Mark E Battersby

Like it or not, the U.S. Supreme Court has ruled and the so-called 'Affordable Care Act' (ACA) is now the law of the land -- and the Tax Code. Soon, every individual must have health insurance or face a tax penalty. Large businesses must offer their employees health insurance or face penalties.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Welcome to the Fabulous SGIA Zones

Welcome to the Fabulous SGIA Zones
Attend the 2012 SGIA Expo (Las Vegas, October 18–20) to explore new market opportunities at SGIA's exclusive Expert Advice Zones, many of which offer free daily educational sessions. Industry experts will be on-hand to answer questions and demonstrate the latest trends for the specialty imaging industry.

Register today for your free Expo pass!

Funny Signs

Seen in Grants Pass, Oregon

    "Don't waste your your windshield before it's toast"

At an auto body shop somewhere near Tallahassee

    "May we have the next dents?"

In an auto repair shop in Rochester, NY:

    "While you wait for the man in charge, why not talk to the woman who knows what's' going on?"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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