The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 18
Monday September 17, 2012

In this issue:

Product Showcases

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8") and Extra Large Engine Turn (1-3/4") 15" Punched and 24" unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Create Amazing Window Effects with New 3M Film
3M offers customers versatility with Scotchcal brand Clear View Graphic Film IJ8150. This durable cast vinyl material features optical clarity so unprinted areas have a completely transparent view. Create sandblasted and etched glass effects using white ink, and perforated window film effects without the holes. Compatible with digital and screen printing systems. More creative ideas at
Read on...

China’s Definitive Sign Event - Sign China 2013
SIGN CHINA, March 1-4, 2013 has pioneered the combination of indoor and outdoor format printers, engravers, exhibition and display equipment, as well as LED displays, components and lighting, into a one-stop sourcing platform for the sign industry. In 2013, it will comprise 5 specialized sections in 12 halls, with a projected 1,700 exhibitors occupying 120,000 square metres in exhibition space.
Read on...

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

It's My Job

    "Whatever your life's work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better."
      --- Martin Luther King, Jr.

One of the main concerns I hear from sign company owners and managers I meet at various events such as trade shows, seminars, or on various webinars is that finding the right employees is difficult. It is not that people are not available. In today's economy it is easy to find people who say they want to work. No, the difficulty is finding people who want to be a part of something bigger than them. It is finding the right candidates who have some sense of ambition and drive--- someone who will go out of their way to make things work instead of making work.

It is easy to be cynical when you see a particular generation who think they are entitled to rewards without work. They have rights. They have a desire to get what they think the world owes them. They, have no job.

    "The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand."
      --- Vince Lombardi

Of course, it is not just a generational thing. We don't want to stereotype and put a particular age group into the same basket. There are indeed hardworking 20-somethings who through good upbringing or whatever, have latched onto the concept that if you don't work, you don't eat. There are those willing to do what it takes to help the company succeed, even it is not in their job description. These are rare jewels and if you find them, keep them on the payroll at all costs.

For those on your team now, make sure they understand that when the company succeeds, we all succeed. Stating that, "It is not my job," reduces that person to the back of the line in company profit-sharing (or should), and eventually out the door. What we want are employees who take the initiative to do what it takes regardless of whose job it is.

    "If it's your job to eat a frog, it's best to do it first thing in the morning. And if it's your job to eat two frogs, it's best to eat the biggest one first."
      --- Mark Twain

Even owners and managers can sometimes shy away from what needs to be done. It is easier to put off the hard things in lieu of the simple, easy-to-accomplish tasks first. But, we must remember we are always being watched by our team members. We might not think so, but we are. We need to tackle the difficult things first. This helps us to get over the difficult hurdles early and it sends a message to the troops that they can and should do the same.

    "The man with the best job in the country is the vice-president. All he has to do is get up every morning and say, 'How is the president?'"
      --- Will Rogers

If there is an "easy" position in your company that an employee is occupying, consider cross-training that person for more difficult tasks. Of course you will have to increase their salary, but it is worth it and a lot cheaper than hiring and training someone new.

Create a mantra in your company for everyone to repeat every morning. It is simple. Have everyone say, "It's my job!" Corny, I know, but it sends a message that when a team member sees something that needs to be done, they either do it, learn how to do it, or bring it to someone's attention who can do it.

    "Sure it's a big job; but I don't know anyone who can do it better than I can."
      --- John F. Kennedy

Advertiser - 2012 SGIA Expo Imaging Indulgence

2012 SGIA Expo Imaging Indulgence
Déjà Vegas! The SGIA Expo is back in Vegas (October 18–20, 2012) to offer the imaging community the best spot for the latest advancements in wide-format, graphics application, screen, digital and more. With sales-free Expert Advice Zones, eye-opening educational sessions and the broadest range of imaging technologies on the market — the 2012 SGIA Expo may be the most indulgent imaging event yet.

Feature Articles

Current Considerations For Digital Printing Equipment Purchases
By Heather Kendle

As the variety of print jobs increases, and the competitive nature of our business intensifies, it is even more important to consider all variables before implementing a digital printer.
Read the article...

Stay Ahead with Accurate Sign Estimating Using Advanced Technologies
By Johnny Duncan

Submitting the winning bid for sign projects is more challenging today than ever before. Click for some insider perspectives on optimizing your company efficiency with estimating.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Welcome to the Fabulous SGIA Zones

Welcome to the Fabulous SGIA Zones
Attend the 2012 SGIA Expo (Las Vegas, October 18–20) to explore new market opportunities at SGIA's exclusive Expert Advice Zones, many of which offer free daily educational sessions. Industry experts will be on-hand to answer questions and demonstrate the latest trends for the specialty imaging industry.

Register today for your free Expo pass!

Funny Signs

Seen at a bait shop in Georgia:

    "Ice cold watermelons! We have worms!"

In a city restaurant:

    "Open seven days a week and weekends!"

A sign seen on an automatic restroom hand dryer:

    "Do Not Activate With Wet Hands"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  US Banner Corp:
  United States Sign Council (USSC):
  Woodland-Sign Letters/Metal Letters:

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

(c)2012 |
Worldwide Rights Reserved.