The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 21
Thursday November 1, 2012

In this issue:

Product Showcases

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

3M introduces industry changing wrap films
New 3M™ Envision™ Print Wrap Film 480Cv3 and 3M™ Envision™ Gloss Wrap Overlaminate 8548G go beyond the world’s first high-performance, non-PVC films. They deliver a performance boost to wrap films plus a sustainability edge. 3M didn’t just invent non-PVC wrap films, we revolutionized wrap films. This changes everything. Again.
Read on...

Free Expo Pass -Be our Guest at the Sign World International Show
You are invited to attend Sign World International Show - November 29 - December 1, 2012 in Atlantic City. Simply click the link above to register for the show. Enter '' in the Registration Code field. Badges will be mailed to your address. Free Registration offer valid only until November 8, 2012
Read on...

Real Gold, Inc, Introduces 22kt Gold Sign Vinyls
Introducing REALGOLD a substantially improved 22kt Gold Leaf Sign Vinyl for use on boats, fire apparatus and most any sign substrate. REALGOLD is available in four patterns; Burnished Gild, Florentine Antique, Large Engine Turn (7/8") and Extra Large Engine Turn (1-3/4") 15" Punched and 24" unpunched. Available in Non-Printable, Thermal Printable and Solvent Printable at low factory direct prices on-line.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Preparation H

    "Mickey Mouse popped out of my mind onto a drawing pad 20 years ago on a train ride from Manhattan to Hollywood at a time when business fortunes of my brother Roy and myself were at lowest ebb and disaster seemed right around the corner."
      --- Walt Disney

The recent devastation caused by Hurricane Sandy has disrupted life along the northern East Coast. Homes have disappeared or have been totally demolished and lives have been lost. It is obvious from news reports that the impact of the storm did more damage than was expected. It is hard to imagine what folks are going through there and even storm experts stated that it would have been difficult, if not impossible to prepare for such an event.

However, there are things we can do to at least prepare our businesses for most disasters. These preparations include everything from as simple as making sure your employees know how to exit the building to providing CPR and First Aid training for your team members, to offering resources for an employee who is a victim of domestic violence. It is all about preparation and knowing how to look at things not just from outside the box, but from under it, above it, and even turning it upside down to have a look.

    "I always tried to turn every disaster into an opportunity."
      --- John D. Rockefeller

But surviving disasters is not just about life safety, though that is a wonderful thing. It is also about finding the silver lining within financial disasters as well. You know, it is making that lemonade out of lemons and then spicing it up a bit.

We never know when a disaster will hit, so it is always good to have a plan in place for those "just-in-case" moments. For example, just in case we have a downfall in business, we should have funds socked away to hold the business through the lean years.

    "Sometimes it takes a natural disaster to reveal a social disaster."
      --- Jim Wallis

Here in Central Florida we've been prepared for hurricanes ever since Hurricane Charley hit us in 2004. Prior to that, you could count on being somewhat safe from hurricanes so far inland, unless you are old enough to recall Hurricane David. Preparation for hurricanes (known as Preparation H for true Floridians) is just another example of how you can learn from previous disasters to strengthen your business for the future.

Another example is the downturn of the economy in 2008. The sign industry really took a hit for a couple of years and some sign businesses went out of business. But we learned and adapted, and we keep on truckin'.

    "If I could learn to treat triumph and disaster the same, then I would find bliss."
      --- Kathy Lee Gifford

If you are a football fan, then you know which coaches keep a cool head during victories as well as defeats. Tom Landry and Tony Dungy never change expression. Steve Spurrier and Bum Phillips show anger and frustration every game. All are or were great coaches, but for your business, team members need to see strength during times of disaster. Practice putting on your game face for those trying times.

    "We cannot stop natural disasters but we can arm ourselves with knowledge: so many lives wouldn't have to be lost if there was enough disaster preparedness."
      --- Petra Nemcova

There may be some truth to the above quote, but sometimes you just can't plan well enough. The key though is to at least do some planning and preparation before disaster strikes to protect your business and well-being of your team.

Advertiser - ISA International Sign Expo 2013

ISA International Sign Expo 2013
Join us in Las Vegas for the one industry event that has it all, the ISA International Sign Expo.

With more than 550 exhibitors and 18,000 colleagues under one roof, you are certain to find the ideas and products that will make an immediate impact on your business.

ISA Sign Academy education sessions offer insight on the latest developments in the signage industry including dynamic digital signage.

Discover all that is waiting for you in Las Vegas. Plan now to attend and make a smart investment in your business and your bottom line.

ISA International Sign Expo 2013
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Feature Articles

A Sustainable Business Case
By Marcia Y. Kinter

An increasing number of customers are asking their imagers about their sustainability efforts, either in face-to-face meetings or formal requests for proposals.
Read the article...

ADA Signs ­ How to Stay Compliant Without Sacrifice
By Dawn Nikithser

With ADA compliance laws on the minds of many sign manufacturers, it is important that compliant signs are both functional ­ in terms of the letter of the law ­ and still attractive ­ in terms of getting people’s attention and drawing new business
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - EPSON® SureColor® S30670

Introducing the EPSON® SureColor® S30670. With the all-new SureColor S30670, Epson is ushering in a new era of performance, quality and reliability. Developed for high-performance printing and a low cost of ownership, the SureColor S30670 delivers the best image quality in its class at an unprecedented price. And, with print speeds of up to 620 square feet per hour, the SureColor S30670 is the smart choice for keeping your business at maximum productivity. Learn more about the way solvent printing should be at

Funny Signs

Window of a butcher in Texas:

    "Red meat is not bad for you. Fuzzy green meat is bad for you"

In a second-hand store:

    "Corduroy pillows are making headlines!"

As seen in an Irish pub:

    "A bartender is just a pharmacist with a limited inventory"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  Bitro- LED Lighting:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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