The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 22
Thursday November 15, 2012

In this issue:

Product Showcases

SignWorld INT'L 2012 is ON in Atlantic City, NJ Nov. 29 - Dec. 1, 2012
Yes the Show is 'ON' in Atlantic City. See virtually every product made for use in the manufacture of signs - from banners to the latest printers, LEDs, sign software to crane and ladder trucks... all on display!
Read on...

KeyedInSign – Take Control of Your Business today
Developed specifically for the custom sign manufacturing industry, KeyedInSign is a fully web-based business management software application that can help you take control of your business– from estimating and production to scheduling and installation – with fully-integrated financial management and accounting tools. Don’t wait, take control today with KeyedInSign.
Read on...

Attend SIGN CHINA 2013, March 1-4, Guangzhou
Attend SIGN CHINA - the world’s definitive business-to-business professional trade event featuring over 1,700 exhibitors and brands worldwide across the 120,000 sqm of exhibition space. SIGN CHINA is co-located with LED CHINA - the world’s largest professional LED event and one badge grants you access to both fairs. Pre-register by 7 December to avoid the queues and obtain your badge in advance.
Read on...

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

3M introduces industry changing wrap films
New 3M™ Envision™ Print Wrap Film 480Cv3 and 3M™ Envision™ Gloss Wrap Overlaminate 8548G go beyond the world’s first high-performance, non-PVC films. They deliver a performance boost to wrap films plus a sustainability edge. 3M didn’t just invent non-PVC wrap films, we revolutionized wrap films. This changes everything. Again.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Break the Rules

    "You have to learn the rules of the game. And then you have to play better than anyone else."
      --- Albert Einstein

Regardless of which political party you belong to or which man you voted for to be President of the United States, we can all agree that many of the changes that need to be implemented affecting our businesses will be painful. The new health care law is one example. Most agree that changes are needed and that there are people suffering due to wacky insurance coverage, poor medical care due to doctors fearing two-bit attorneys, and soaring prices for health coverage. There are rules that will kick in soon and most businesses will have to comply or be fined.

The good news is that these are rules and the nature of business people is to bend ever so slightly these rules. It is not breaking them, but just tweaking them for adjustment purposes. I am not for breaking the law. Laws are put in place to protect us. I am only suggesting that, and this has been proven throughout history, manipulating some rules like a Gumby doll is often times very healthy.

    "Hell, there are no rules here - we're trying to accomplish something."
      --- Thomas A. Edison

Some businesses such as the restaurant Applebee's, construction firms, agricultural outfits, and even hospitals are reducing the hours of workers now so that they will be seen as part-time in the eyes of the government, so that the business will not be ordered by the government to provide health coverage for all their employees. This is bending the rules. This is applying adaptation methods for the sake of the business. This is a clever way to keep the business surviving and providing for the families of its existing workers.

There are other rules that can be bent as well. We've all used creative thinking to do it and we've all applied ingenuity to use rules for the greater good. This just comes natural for wise business people. They see an obstacle and devise ways for going around it, over it, under it, or removing it altogether.

    "If you obey all the rules you miss all the fun."
      --- Katherine Hepburn

Think of the rules that you face everyday. Are they rules that can be bent for the benefit of your business? Some rules are self-imposed. They are not handed down from any authority, but through folklore or wives' tales. You may have heard the story about the wife that cut the ends of a roast off before putting it in the oven. Her husband questions why she does this as it seems like a waste. The wife doesn't know why, so she calls her mother who taught her this trick and her mother doesn't know. Her mother then calls the grandmother and the secret is revealed. The grandmother replies, "I had to cut off the ends because back then, the roast wouldn't fit in our small oven."

    "The young man knows the rules, but the old man knows the exceptions."
      --- Oliver Wendell Holmes

Look at the rules you force yourself to follow everyday. If you don't understand them, if they are hurting you and your business, get rid of them or find a way to bend them. Remember these are rules we are talking about and not laws, so don't be calling me from jail to bail you out!

    "If you have always believed that everyone should play by the same rules and be judged by the same standards, that would have gotten you labeled a radical 60 years ago, a liberal 30 years ago and a racist today."
      --- Thomas Sowell

Advertiser - EPSON® SureColor® S30670

Introducing the EPSON® SureColor® S30670. With the all-new SureColor S30670, Epson is ushering in a new era of performance, quality and reliability. Developed for high-performance printing and a low cost of ownership, the SureColor S30670 delivers the best image quality in its class at an unprecedented price. And, with print speeds of up to 620 square feet per hour, the SureColor S30670 is the smart choice for keeping your business at maximum productivity. Learn more about the way solvent printing should be at

Feature Articles

Wall Dog Advertising: Hand-painted Advertising Makes a Comeback
By Louis M. Brill

With a simple brush and stroke, most sign men back in the day were painters, and every vertical surface they came across held the promise of painting an advertisement about a product or sale to chase down. Reintroducing the painters, the Wall Dogs.
Read the article...

The Perfect Partnership, Foam Monument Signs & LED Message Centers
By Katie Schwartz

You can offer your clients the best of both worlds. The durability and versatility of a foam monument sign paired with the dynamic messaging and powerful flexibility features of the LED message center create a commanding signage partnership that offers your clients the best of the both worlds.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2013

ISA International Sign Expo 2013 - Find it. See it. Hear it. Discover it.

The ISA International Sign Expo 2013 is your connection to the latest signage industry trends and innovations. Join us in Las Vegas and discover how dynamic digital signage is changing the traditional signage marketplace with two targeted opportunities:

Dynamic Digital Signage Day - April 3:
A full day of education programming dedicated to dynamic digital signage and how it's revolutionizing the sign business.

Dynamic Digital Park - April 4-6:
Attendees and exhibitors will come together to learn from each other in this interactive pavilion on the trade show floor.

ISA International Sign Expo 2013
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Funny Signs

Sign in front of bankrupt store:

    "We Undersold Everybody!"

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell!"

At a Dairy Queen in Georgia:

    "Scream Until Daddy Stops the Car"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  KeyedIn Solutions:
  Real Gold, Inc:
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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