The Online Magazine For The Sign Trade
e-NewsLetter Volume 13 Issue 24
Monday December 17, 2012

In this issue:

Product Showcases

Pro Vehicle Outlines Launches 2012 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 20 years of expertise in precision and accuracy. +300 page, hard copy vehicle template guide book. North American sales and support.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signage for the trade only.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Contact us for a free sample and feel the quality. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

KeyedInSign - Take Control of Your Business today
Developed specifically for the custom sign manufacturing industry, KeyedInSign is a fully web-based business management software application that can help you take control of your business- from estimating and production to scheduling and installation - with fully-integrated financial management and accounting tools. Don’t wait, take control today with KeyedInSign.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Guard Your Goals

    "Confusion of goals and perfection of means seems, in my opinion, to characterize our age. "
      --- Albert Einstein

Yes, it is that time of year again already. The time when a lot of people begin considering New Year's resolutions and setting new goals. If you've been reading our newsletter for some time, and we know you read each and every one, then you know that we are big on goal-setting and using goals in your business as benchmarks for your success. Setting goals is not as scary as some make it out to be. The key is to keep two things in mind: First, set goals that are just beyond your reach, as you see it right now. Second, set goals that are achievable. Sound confusing? Let me explain.

    "Learn from the past, set vivid, detailed goals for the future, and live in the only moment of time over which you have any control: now."
      --- Denis Waitley

When you set goals that are just a little bit out of reach, you give yourself room to stretch. You are not setting goals that are easily attainable, but those that cause you to push a little more, to sweat a little more, and to give more of yourself in order to reach that goal.

    "I've worked too hard and too long to let anything stand in the way of my goals. I will not let my teammates down and I will not let myself down."
      --- Mia Hamm

The second key of setting goals that are achievable means that if you are not in shape, have never played basketball, are less than five feet tall, then it would not be advisable to set a goal to become a professional NBA player. It may be a bit difficult to reach that goal. However, if you are a sign shop owner and you see an opportunity on another part of town for expansion, setting a one-year or five-year goal of opening a second shop, it may be more attainable.

Setting goals can be stressful, but it should be just the opposite. Setting goals should help to relieve stress in your business. They offer another tool for directing your business down the course you've chosen and spelled out in your Mission and Vision Statements.

    "Discipline is the bridge between goals and accomplishment."
      --- Jim Rohn

The first step in creating goals is to put them in writing. The act of putting your goals in writing is actually a magic trick. When you write down your goals and review them weekly or even daily, your mind begins forming ways to achieve those goals--- even when you are sleeping. Written goals provide a connection between your creation of the goals and making those goals a reality.

    "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success."
      --- Pablo Picasso

Setting goals is simply smart business. In importance, it ranks right up there with paying the light bill, making payroll, and closing sales. Goals can be set in January through December and revised along the way. The start date is not as significant as making it a point to actually do it, and do it regularly. Once you begin the habit of setting goals, you will wish you had started it long ago. If you haven't set goals before, set at least one this week and go after it with laser-like focus until you reach it. You will be glad that you did it.

Advertiser - EPSON® SureColor® S30670

Introducing the EPSON® SureColor® S30670. With the all-new SureColor S30670, Epson is ushering in a new era of performance, quality and reliability. Developed for high-performance printing and a low cost of ownership, the SureColor S30670 delivers the best image quality in its class at an unprecedented price. And, with print speeds of up to 620 square feet per hour, the SureColor S30670 is the smart choice for keeping your business at maximum productivity. Learn more about the way solvent printing should be at

Feature Articles

Choosing the Right Vendor
By Kathryn Schwartz

Making sure you align your company with vendor partners who will assist you in integrating their new product/service offering long-term are crucial to your success.
Read the article...

Photo Imaging & Specialty Graphics Find Common Ground
By Don Franz

Photo imaging is not limited to any particular market segment. The market for consumer-personalized photoproducts has been rapidly growing in recent years.
Read the article...

ESPN ZONE: Remolded To Greatness
By Louis M. Brill

Once upon a time, there was a marquee and a blade sign that really wanted to shine.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2013

ISA International Sign Expo 2013 - Find it. See it. Hear it. Discover it.

The ISA International Sign Expo 2013 is your connection to the latest signage industry trends and innovations. Join us in Las Vegas and discover how dynamic digital signage is changing the traditional signage marketplace with two targeted opportunities:

Dynamic Digital Signage Day - April 3:
A full day of education programming dedicated to dynamic digital signage and how it's revolutionizing the sign business.

Dynamic Digital Park - April 4-6:
Attendees and exhibitors will come together to learn from each other in this interactive pavilion on the trade show floor.

ISA International Sign Expo 2013
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Funny Signs

On a butcher's window in Boston:

    "Let me meat your needs."

In the window of a Kentucky appliance store:

    "Don't kill your wife. Let our washing machine do the dirty work."

Inside a bowling alley in Walterboro, SC:

    "Please be quiet. We need to hear a pin drop!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Visit our friends and advertisiers that support this publication:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  KeyedIn Solutions:
  SignPro Systems:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Wishing you much success,

  Sean Scott
  Managing Editor

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other great advertising opportunities within

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