The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 4
Friday February 15, 2013

In this issue:

Product Showcases

3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Read on...

Last Chance to Get Your Free Badge to SIGN CHINA 2013 in Guangzhou
February 15 is your last chance to pre-register for SIGN CHINA 2013, which will feature 1,700 exhibitors and brands across 120,000 sqm of SIGN and LED space representing over 10 countries and regions, including mainland China, Croatia, Hong Kong, Korea, Russia, Singapore, Slovakia, Taiwan, USA and Vietnam. Click above for your pass to the China’s definitive sign event.
Read on...

Get Your Free Trade Show Pass to the ISA International Sign Expo 2013 in Las Vegas
The International Sign Association’s International Sign Expo returns to Las Vegas, Nevada, April 4 - 6, 2013, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass.
Read on...

Pro Vehicle Outlines Launches 2013 Vehicle Template Collection and New North American Website
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 21 years of expertise in precision and accuracy. +400 page, hard copy vehicle template guide book. North American sales and support.
Read on...

KeyedInSign – Estimating Software for the Custom Sign Manufacturer
Does your business need more functionality than outdated, manual databases and spreadsheets? Take charge of your estimating in the new year with KeyedInSign, a fully web-based business management software application that can help you take control of your business- from estimating and production to scheduling and installation - with fully-integrated financial management and accounting tools.
Read on...

tesa tape – The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, is pleased to offer a robust line of constructive bonding tapes - tesa® ACXplus – for the signage market. These high-performance products are designed for permanent bonding applications that require weather and UV light resistance. The tesa product line also includes double-sided foam tapes, double-sided banner tapes, precision masking tapes, and surface protection films. For more information, call 1-888-979-7133 or 704-553-4740 or click above.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Prepping for the Tax Man

    "The hardest thing to understand in the world is the income tax."
      --- Albert Einstein

Yes, here we are again. We are back in tax season. Ah, what a lovely time of year… not! It is not that paying taxes is a bad thing. It started out as a good thing: paying for roads, utilities, sewage systems, water supply, and so on. Unfortunately, when the tax revenue is being managed by the government, who has never really took to managing money very well, it gets harder every year to pay taxes.

I truly believe we all want to do our part in making America great again and keeping her that way, but just knowing that tax money isn't managed very well just makes paying taxes painful. Now, with the current tax changes and more on the way, it is becoming more difficult to even try to understand the tax system.

    "Government's view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it."
      --- Ronald Reagan

As business leaders, our priority should be to hire a professional to handle our taxes for us. We have enough to do in our own businesses to even contemplate learning an additional one. We should focus on making profits and leave the understanding of the tax code to a good Certified Public Accountant (CPA).

    "A democratic government is the only one in which those who vote for a tax can escape the obligation to pay it."
      --- Alexis de Tocqueville

This doesn't mean that we should close our eyes to tax changes and tax updates. Of course we should rely on the tax professional we hire to suggest legal means for avoiding paying too much in taxes and to keep us informed of major changes in the tax code, but we can also take steps to protect our businesses and find ways to get more tax breaks.

    "There is no such thing as a good tax."
      --- Winston Churchill

One thing we can do is order all of the free information the US government offers online for small businesses. There is a great deal of information available that are quick reads and that can offer valuable information regarding when to make major purchases, what can be deducted, what forms we need to file, etc. We don't have to spend a lot of time on the material, but we should be informed and be able to speak intelligently to our CPAs at tax time.

    "What is the difference between a taxidermist and a tax collector? The taxidermist takes only your skin."
      --- Mark Twain

Another thing that is available to us is free seminars put on by local Chambers of Commerce, tax attorneys, county governments, federal government, and community colleges. These sessions provide great information that is easily digested and quick to implement. These are not programs that you need to attend on a regular basis, but usually once or twice per year just to stay on top of things.

The tax man is waiting for us and expects his due from some of us within the next couple of months. We shouldn't fear him, but we should be ready for him. Hire someone smarter than you in this area, but brush up on it just the same.

    "We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"
      --- Will Rogers

Advertiser - EPSON® SureColor® S30670

Introducing the EPSON® SureColor® S30670. With the all-new SureColor S30670, Epson is ushering in a new era of performance, quality and reliability. Developed for high-performance printing and a low cost of ownership, the SureColor S30670 delivers the best image quality in its class at an unprecedented price. And, with print speeds of up to 620 square feet per hour, the SureColor S30670 is the smart choice for keeping your business at maximum productivity. Learn more about the way solvent printing should be at

Feature Articles

The Specialty Imager's Brand
By Ed Roach

Your brand image should reflect your brand values, and your corporate palette should be the same across all media. The opportunities that a powerful positioning strategy presents can be amazing. But there is one aspect of this strategy that must be understood, and that is authenticity.
Read the article...

Selling More Monument Signs Using Social Media
By Katie Schwartz

Learn some solid basics for using social media to sell more monument signs in your sign shop.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2013

Register for the 2013 ISA International Sign Expo Now and Save!

The ISA International Sign Expo brings together entire sign industry in Las Vegas to network, develop new business opportunities and discover the latest technology.

This can't-miss event has everything you need to make a positive impact on your business in 2013:

Early bird registration rates end on February 20! Don't miss your chance to register and save.

ISA International Sign Expo
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Funny Signs

Outside of an Irish Pub:

    "Soup of the Day: Whiskey!"

As seen on a Jiffy Lube sign in MA:

    "Weapons of Mass Lubrication"

On the property line of a rancher somewhere out West:

    "Prayer is the Best Way to Meet the Lord. Trespassing is Faster."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  KeyedIn Solutions:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- No Regrets,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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