The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 7
Monday April 1, 2013

In this issue:

Product Showcases

tesa tape – The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, is pleased to offer a robust line of constructive bonding tapes - tesa® ACXplus – for the signage market. These high-performance products are designed for permanent bonding applications that require weather and UV light resistance. The tesa product line also includes double-sided foam tapes, double-sided banner tapes, precision masking tapes, and surface protection films. For more information, call 1-888-979-7133 or 704-553-4740 or click above.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Wide Format Laminators and Specialty Films from
Laminator.Com features a large selection of Wide Format Laminators, Cold and Liquid Laminators plus Specialty Laminating Films. users receive additional discounts up to 10% off of our already low prices. Order your Laminator and/or Specialty Laminating Films from today!
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Disruptive Change

    "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
      --- Jack Welch

Businesses stuck in a cycle of always doing the same thing, the same way, day in and day out will ultimately fail. It is a sad truth, but you can examine business history for yourself. From fast-food restaurants to car dealerships to tech companies, if you're not changing, you're not succeeding. And this doesn't mean forceful change such as having to change the way your business does sign installations because of changing government ordinances, but changing for the sake of change; in other words, creating change when change isn't necessary.

It sounds crazy. Why would you want to generate more work on top of everything else that needs to be handled? That is a great, common sense response. But look at what some of the new technology innovations are doing. The work created is generated through change. In fact, the new term is "disruptive technologies" indicating change that is stirring up the status quo.

    "Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight."
      --- Henry R. Luce

The sign industry is in a constant state of change: changing of materials and products; changing technology; changing laws; and changes in creative designs to deliver messages better, faster, and cheaper. Looking to the future with thought of doing business the same as today is suicidal. Change has to be embraced and accepted as simply a part of doing business.

In order to stay ahead of the competition, smart business leaders will anticipate some of the required changes and change before being forced to. Additionally, smart business leaders will think up ways to bring change to their businesses even without the foresight of a demand for change. They create change not only for the sake of change, but for providing for their customers products and services even their customers don't know they want or desire.

    "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."
      --- Andy Warhol

As if holding a paint palette full of various colors, the business leader is always creating, always looking to provide a work of art that will be seen as pleasing to the viewer as it is to the artist. This is business at its core. Creating something from nothing and then providing solutions for people. It is finding out where people hurt and relieving their pain. It is discovering the talents of team members and using them to deliver something useful, honest, valuable, and productive. It is uncovering needs, wants, and questions and then generating answers. It is creating change.

    "Just because something doesn't do what you planned it to do doesn't mean it's useless."
      --- Thomas Edison

Even the best intentions of creating change might go unnoticed. It might even flop with no profits gained from it, but it is still worth investigating. If the changes created are what you truly believe in, and you've looked at it from various angles, it is worth pursuing. It is that kind of business leadership that is so needed today to disrupt stagnate growth and stretch a business to greater heights.

Advertiser - ISA International Sign Expo 2013

The ISA International Sign Expo 2013 Starts This Week!

Join us in Las Vegas for the one industry event that has it all, the ISA International Sign Expo.

With more than 550 exhibitors and 18,000 colleagues under one roof, you are certain to find the ideas and products that will make an immediate impact on your business.

ISA Sign Academy education sessions offer insight on the latest developments in the signage industry including dynamic digital signage.

This can’t-miss event has everything you need to make a positive impact on your business in 2013. Register Now.

ISA International Sign Expo
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Feature Articles

Does Your Vinyl Printing Flow Where You Want It To Go?
By Jennifer LeClaire

Digital print shops that print onto vinyl could find a competitive advantage with software that streamlines the printing processes and sidesteps common challenges.
Read the article...

The Glory of Growing: How Innovation Spurs Sustained Profits
By Chris Bernat

Adapting to change feels just plain wrong, but the market has spoken. It's telling us we have a systematic problem; it's time for a systematic solution. Innovate!
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA International Sign Expo 2013

Register for the 2013 ISA International Sign Expo

The ISA International Sign Expo brings together entire sign industry in Las Vegas to network, develop new business opportunities and discover the latest technology.

This can't-miss event has everything you need to make a positive impact on your business in 2013:

Register Now.

ISA International Sign Expo
Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
Las Vegas, NV

Funny Signs

Sign at church in North Carolina:

    "Honk if You Love Jesus! Text While Driving if You Want to Meet Him"

Homeless sign:

    "Time Traveler: Need $$$ for new flux capacitor!"

Sign outside a taco shop in West Texas:

    "Sorry we are closed due to short staff" Someone wrote underneath sign: "Hire taller staff cuz I need a taco!."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  KeyedIn Solutions:
  Peachtree City Foamcraft:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- No Regrets,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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