"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."
--- Jack Welch
Businesses stuck in a cycle of always doing the same thing, the same way, day in and day out will ultimately fail. It is a sad truth, but you can examine business history for yourself. From fast-food restaurants to car dealerships to tech companies, if you're not changing, you're not succeeding. And this doesn't mean forceful change such as having to change the way your business does sign installations because of changing government ordinances, but changing for the sake of change; in other words, creating change when change isn't necessary.
It sounds crazy. Why would you want to generate more work on top of everything else that needs to be handled? That is a great, common sense response. But look at what some of the new technology innovations are doing. The work created is generated through change. In fact, the new term is "disruptive technologies" indicating change that is stirring up the status quo.
"Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight."
--- Henry R. Luce
The sign industry is in a constant state of change: changing of materials and products; changing technology; changing laws; and changes in creative designs to deliver messages better, faster, and cheaper. Looking to the future with thought of doing business the same as today is suicidal. Change has to be embraced and accepted as simply a part of doing business.
In order to stay ahead of the competition, smart business leaders will anticipate some of the required changes and change before being forced to. Additionally, smart business leaders will think up ways to bring change to their businesses even without the foresight of a demand for change. They create change not only for the sake of change, but for providing for their customers products and services even their customers don't know they want or desire.
"Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art."
--- Andy Warhol
As if holding a paint palette full of various colors, the business leader is always creating, always looking to provide a work of art that will be seen as pleasing to the viewer as it is to the artist. This is business at its core. Creating something from nothing and then providing solutions for people. It is finding out where people hurt and relieving their pain. It is discovering the talents of team members and using them to deliver something useful, honest, valuable, and productive. It is uncovering needs, wants, and questions and then generating answers. It is creating change.
"Just because something doesn't do what you planned it to do doesn't mean it's useless."
--- Thomas Edison
Even the best intentions of creating change might go unnoticed. It might even flop with no profits gained from it, but it is still worth investigating. If the changes created are what you truly believe in, and you've looked at it from various angles, it is worth pursuing. It is that kind of business leadership that is so needed today to disrupt stagnate growth and stretch a business to greater heights.
Does Your Vinyl Printing Flow Where You Want It To Go?
By Jennifer LeClaire
Digital print shops that print onto vinyl could find a competitive advantage with software that streamlines the printing processes and sidesteps common challenges.
Read the article...
The Glory of Growing: How Innovation Spurs Sustained Profits
By Chris Bernat
Adapting to change feels just plain wrong, but the market has spoken. It's telling us we have a systematic problem; it's time for a systematic solution. Innovate!
Read the article...
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Education & Networking Events: April 3-6, 2013
Trade Show: April 4-6, 2013
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Sign at church in North Carolina:
"Honk if You Love Jesus! Text While Driving if You Want to Meet Him"
"Time Traveler: Need $$$ for new flux capacitor!"
Sign outside a taco shop in West Texas:
"Sorry we are closed due to short staff" Someone wrote underneath sign: "Hire taller staff cuz I need a taco!."
We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: firstname.lastname@example.org.