The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 8
Monday April 15, 2013

In this issue:

Product Showcases

For Sale: Las Vegas Nevada Electric Sign Manufacturing and Install Company Available
Company has been in business for many years, with several maintenance accounts, minimal competition anymore, could easily be ramped up, offered for $775k, call the Pacific Group for additional info at 702-800-1545.
Read on...

Pro Vehicle Outlines Launches 2013 Vehicle Template Collection
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 21 years of expertise in precision and accuracy. +400 page, hard copy vehicle template guide book. North American sales and support.
Read on...

KeyedIn ™ Manufacturing - Sign Edition - Estimating Software for the Custom Sign Manufacturer – Free Data Conversion!
Does your business need more functionality than outdated, manual databases and spreadsheets? Take charge of your estimating with KeyedIn Manufacturing - Sign Edition, a fully web-based business management software application that can help you take control of your business- from estimating and production to scheduling and installation - with fully-integrated financial management and accounting tools. And if you purchase the software by April 30, we will convert your data for free. Don’t miss out on this exclusive offer for subscribers! Email: or call 888-960-5473 today.
Read on...

tesa tape – The Clear Choice for Signs
tesa tape, a global leader in adhesive tape technology, is pleased to offer a robust line of constructive bonding tapes - tesa® ACXplus – for the signage market. These high-performance products are designed for permanent bonding applications that require weather and UV light resistance. The tesa product line also includes double-sided foam tapes, double-sided banner tapes, precision masking tapes, and surface protection films. For more information, call 1-888-979-7133 or 704-553-4740 or click above.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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You Are in Charge of Marketing

    "Don't blame the marketing department. The buck stops with the chief executive."
      --- John D. Rockefeller

If more business leaders would take responsibility for the results of their businesses, there would be more effort put into the things that matter most. What I mean by that is as with politicians, we see more and more business leaders pointing fingers when the business doesn't produce as expected, particularly with publicly traded companies. But privately held company leaders are guilty of passing the blame too which is why many of those businesses don't survive or are barely hanging on.

One area of business that some leaders don't know how, and don't want to learn how to do, is the area of marketing. Marketing efforts typically get delegated to anyone available: the receptionist, secretary, installer, etc. When business slows down, the business leader will typically blame that person or department assigned to the task of marketing.

    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
      --- Peter Drucker

The task, (some say the art) of marketing should fall on the plate of the business leader or owner. He or she should at least head up marketing and outline what needs to be accomplished before bringing someone else to the mission. Marketing is just as important as checking the bank accounts, or reviewing sales numbers and should have a place at the top of the list of things to do each day.

    "Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense."
      --- Barbara Corcoran

With the vast number of books on marketing for small businesses, one would think that marketing is a science that must be mastered before beginning. Marketing is as simple as knowing your target market and then letting that group know that you have solutions for them. It shouldn't be made complicated, but it should be conducted based on a strategy.

By formulating a marketing plan, it becomes an easier task to tackle. The marketing plan should include the type of people who will buy your products and services (target market), an avenue for getting your message to them (advertising), and a way to measure the success of your plan to make sure it is working and to tweak where and as needed.

    "Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you."
      --- Arthur Levitt

A commitment to always keep your marketing strategy honest is a must. You've heard before that you should aim to under-promise and over-deliver. Your reputation is a big part of your marketing plan. When word-of-mouth advertising begins to work for you, you know that you are delivering on your promises. Always be prepared to back up any claims you make in your marketing campaign.

    "There's been too much attention on marketing. Can't we just talk about the paintings?"
      --- Julian Schnabel

Talking up your products and services, either by you or others is great marketing. Some of the best businesses have ambassadors carrying the marketing message to the masses without even knowing it.

It is great to create a marketing plan and stick to it. Realize that it is a living plan meaning it can change with the changes of your business environment. However, marketing is just one part of the puzzle, but it is a necessary piece. Combined with providing great customer service, great products, and a great working environment, a great marketing strategy ensures success.

Feature Articles

OSHA Hazard Communication Standard - What it Means for the Imaging Community
By Jennifer LeClaire

The new regulations provide specific information that must be included on each label. The major change includes the use of pictograms. Employers must train their employees to recognize the new warning labels and SDS formats by December 1, 2013. Are you compliant?
Read the article...

What is Lenticular Imaging and Why Should You Know About It?
By Izzy Bromberg

Lenticular imaging technology of today has morphed an old print technology into new stratospheres and consequently breathing new life and profit potential for printers and marketers alike.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

In a French Hotel:

    "A sports jacket may be worn to dinner, but no trouser"

Seen on an electrical appliance store in Spokane, WA:

    "Go modern! Go gas! Go BOOM!"

Ski lift sign in Colorado:

    "Going beyond this point may result in death and/or loss of skiing privileges!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  KeyedIn Solutions:
  Peachtree City Foamcraft:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- No Regrets,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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