The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 12
Monday June 17, 2013

In this issue:

Product Showcases

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

2013 SGIA Expo in Orlando, Oct. 23–25
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Read on...

Pro Vehicle Outlines Launches 2013 Vehicle Template Collection
Over 9,000 vehicles and specialty templates specifically for the North American vehicle graphics specialist, including the original vehicle template library. 21 years of expertise in precision and accuracy. +400 page, hard copy vehicle template guide book. North American sales and support.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Budget for Better Business

    "A budget tells us what we can't afford, but it doesn't keep us from buying it."
      --- William Feather

Business leaders are notorious for looking at every nickel and squeezing every penny. Of course this is a good thing and any business leader that doesn't watch the pennies is either independently wealthy or not very good at business. Even the independently wealthy watch the money. The problem is that watching every coin works only if you work within a budget.

Some people see the word budget in the same light as some four-letter words that shouldn't be said in public. But budgets shouldn't be feared, but embraced as another worthy tool to use toward making a business a success.

    "We might come closer to balancing the Budget if all of us lived closer to the Commandments and the Golden Rule."
      --- Ronald Reagan

Creating and sticking to a budget is actually a simplistic action at its basic form--- put all of the business Incoming money on one side of a piece of paper and all of the business out-going on the opposite side of the page. Assign a category for each expense and make the money fit. It is that simple. The reason most of us fear creating a budget is because it does take some time initially and it takes practice to stick to it.

    "When I did 'Ferris Bueller's Day Off', I had the idea on Monday and the following Tuesday it was in budget at Paramount. I couldn't walk."
      --- John Hughes

Running a business within a budget is a freeing feeling. It gives the business leader a snapshot of the health of the business and allows wise decisions to be made regarding purchases and expansion. A well-developed budget will also give your team a guideline for knowing where the pitfalls are and where profitable areas of business can become even more profitable, beefing up a particular category of the budget.

    "The financial report makes it very clear that if we got into honest budgeting today, that in fact we would find ourselves with a much larger deficit than we have today."
      ---Jim Costa

The first step in creating a budget is to begin today scribbling down on a piece of paper all of the expenses involved in your business. You can do this. It will take about 10 minutes and is worth the time invested. Caution: this will be an eye-opening experience and may cause a momentary state of depression.

Then, get a statement of the last 12 months of income. Put that on the other side of the page and compare the two. Develop your own categories for expenses such as labor, utilities, insurance, etc. You are now on your way to creating a workable budget. Stop for now and continue tomorrow. Work on it every day for a month until you have the budget that you are comfortable with. Then, show it to your team and ask for input.

    "It's not the having, it's the getting."
      --- Charles Spurgeon

You may find that this little exercise alone will cause you and your team to tighten the belt, make more sales calls, focus more on marketing and good customer service, and think more in terms of quality products and service for premium prices.

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

The State of Industrial Large-Format Inkjet Printing
By Vince Cahill

Representatives of four high-production, large-format industrial inkjet machine manufacturers share their views on the current state of the industry, how technology has evolved over the past year and where technology is headed in the year ahead.
Read the article...

Unleashing the Market Opportunities of Window Graphics in the Retail Industry
By Jennifer Chagnon

Retail displays and graphics have and will continue to represent a major opportunity for sign makers looking to increase revenue.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen in a Red Bones Restaurant in Chesapeake, VA

    "Tippin is not a city in China!."

Outside of a craft shop in Illinois:

    "Notice to all shoplifters: Please help us by stealing only the crap we cannot sell."

Found in a Skeeters Restaurant in Gainesville, FL:

    "Helen Waite is now in charge of all rush orders. If you are in a hurry, just go to Helen Waite!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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