The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 13
Monday July 1, 2013

In this issue:

Product Showcases

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

2013 SGIA Expo in Orlando, Oct. 23–25
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Treasure Relationships

    "Nothing is perfect. Life is messy. Relationships are complex. Outcomes are uncertain. People are irrational."
      --- Hugh Mackay

You may have heard it said before: "Business is built upon relationships." The saying is true, but it is the practice that becomes difficult. Building relationships is easy if that is all you do, but we all know there is so much more to do when running a business than taking time out to build relationships. Relationships take time… a lot of time. In fact, the more you invest into a relationship, the more you get out of it.

Carving out time to begin and nurture relationships is something that most of us have to make ourselves do. It is not a natural act for some and causes a lot of stress for others. However, building relationships is needed in order to build a solid, successful business.

    "People who have good relationships at home are more effective in the marketplace."
      --- Zig Ziglar

A good starting place for building relationships is with our immediate circle of family and friends. It is assumed with both groups that a relationship already exists, but that isn't always true. Some family members may feel like mere acquaintances while some friends are only called "friends" in name only and are only people you may associate with.

Building true relationships requires getting to know a person and understanding them on a deep level. It is knowing where they hurt and what pleases them. If we can build relationships with these folks, we have a strong relationship-building foundation for building other ones as well.

    "Assumptions are the termites of relationships."
      --- Henry Winkler

When building relationships whether with prospects, employees, vendors or competitors, the first step is to take the first step. In other words, don't wait on the other person to begin the relationship process. Make the first moves by inviting him or her for coffee, asking questions about his or her life, and offering assistance in whatever capacity they may need. Go into developing a relationship with the sole purpose of creating a long-lasting relationship and not with the "what can they do for me?" attitude.

Next, keep a record of your relationships in some good customer relationship management file either online, using software, or on paper. Use any tool that will help you keep track of your new relationships in terms of their needs, their likes, their contact information, and so forth. This record is purely used more as a reminder than anything else because it is difficult to keep it all in your head.

    "A cardinal principle of Total Quality escapes too many managers: you cannot continuously improve interdependent systems and processes until you progressively perfect interdependent, interpersonal relationships."
      --- Stephen Covey

Finally, if you are like most of us, you will put off working on relationships for another day. This is detrimental to your business. The best way to get over this procrastination hump is to pretend that you are going on vacation in a month and you have only four weeks to develop these relationships. What steps can you take now to get things going?

Use a similar trick to get you off first base and heading home with new, life-long relationships. You will be thankful for the time that you invest now.

    "Treasure your relationships, not your possessions."
      --- Anthony J. D'Angelo

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

Graphic Installation Trends that Boost Business
By Rob Ivers

This year has been a year of refinement and development of graphic installation techniques worldwide.
Read the article...

How to Properly Clean a Foam Monument Sign
By Katie Schwartz

One of the most common inquires received from retail sign shops is 'How do I clean a foam monument sign?' So here's the best 'Solution'
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen outside a church by Jeffrey L. Bauman, Regional Sales Manager, Electro-Matic Products, Inc:

    "Sign Broken. Message Inside"

As seen on a Jiffy Lube sign in MA:

    "Weapons of Mass Lubrication"

As seen on a PR's Mexican Restaurant wall:

    "I may be schizophrenic, but at least I have each other"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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