The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 15
Thursday August 1, 2013

In this issue:

Product Showcases

The 2013 SGIA Expo in Orlando, October 23–25, 2013
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Read on...

Special ASI Membership Offer From
As a member, you have a great opportunity to increase revenue by selling imprinted products like logoed pens, mugs, and apparel. Thousands of companies like yours have increased business through the sales of products like these. It's a service you could easily add that will increase your sales and improve customer loyalty. Please click here to learn more about this opportunity today.
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Complaining is Good for Business

    "A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
      --- Steve Jobs

We've all heard it said that the easiest customers to get are the ones you already have. That means that treating our current clients with respect and dealing honestly and openly with them. It also means that handling customer complaints swiftly and with a spirit of thankfulness and generosity toward customers that bring issues to our attention will go a long way toward keeping customers for life.

It does get difficult though when we feel like we are doing all we can to please a customer and still get an earful of complaining from them. Agreed, there are times when we must fire a customer, but those are rare. Most often we need to change the way we respond to our customers when they present an issue of concern to us. There are three things we can begin to do now to keep current customers happy and turn unhappy ones into loyal patrons again.

    "Your most unhappy customers are your greatest source of learning."
      --- Bill Gates

First, receive each and every customer complaint as a gift. Look at these complaints as a way to change a particular form of service or a product in order to make it better for all customers. Accept a complaint as if some business guru is giving you great advice on how to become more profitable in your business.

    "Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."
      --- Zig Ziglar

Next, make your complaining customers an example for your team to learn from and use the experience as a teachable moment. Post a picture of the complaining customer in your meeting area and refer to that person's complaint in each and every meeting as a way to get across the urgency for correcting the issue. Be sure to communicate that although the problem might not belong completely to the company, the company will take full responsibility for it.

    "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
      --- Jeff Bezos

Finally, communicate to the complaining customer that your main concern is to make him or her happy with the business. Be sincere and let the customer know about the above steps you've taken (minus the picture of him or her) and that you and your team will not rest until the issue is resolved.

The process will take time, it will cost money, but it will be worth it. Your reputation and the reputation of your business depends on you taking action and correcting whatever needs correcting---- even to the extreme of it not even being your fault.

    "Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships."
      --- Ross Perot

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

Buying Used Printing Equipment: Essential Factors to Consider
By Mark A. Coudray

Before you can decide if buying used equipment is the right choice, you need to determine what your true objectives are.
Read the article...

A Closer Look at Calendered Vinyl Film
By Laura Schied

Calendered films of today are providing many high-performance options that were once only attributable to cast films. The once labeled 'intermediate' vinyl film has matured significantly over the last ten years. Read on to learn more.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Advertisement for lawn sprinkler system

    "Dew It Yourself"

Billboard for Daisy Outdoor Products:

    "Daisy Air Rifles: Keeping Kids Off Your Lawn Since 1886!"

A billboard for Exxon:

    "Where are all the news crews when we're NOT spilling anything?"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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