The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 16
Thursday August 15, 2013

In this issue:

Product Showcases

Free Expo Floor Pass to SGIA Expo 2013 in Orlando, October 23–25, 2013
Walk the SGIA Expo floor for free, courtesy of A $35 value, just click above to register today.
Reserve your VIP Pass to the Expo today

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

The 2013 SGIA Expo in Orlando, October 23–25, 2013
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Read on...

Special ASI Membership Offer From
As a member, you have a great opportunity to increase revenue by selling imprinted products like logoed pens, mugs, and apparel. Thousands of companies like yours have increased business through the sales of products like these. It's a service you could easily add that will increase your sales and improve customer loyalty. Please click here to learn more about this opportunity today.
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Baby Risks

    "Only those who will risk going too far can possibly find out how far one can go."
      --- T.S. Elliot

In my mind, taking risks is usually reserved for those brave souls who take on Mount Everest or bullfighting, or eating at Joes Bar and Grill (a local dive where you do not want to eat…trust me!). Risk is usually not associated with business in my mind because the word conjures up a gambling table or a double-dog-dare to stick my tongue on an icy flag pole--- too much trouble and not enough reward.

But business experts tell us that the successful business people are taking risks on a daily basis. They say that the smart business person takes calculated risks, weighing all the odds of risk and reward before pulling the trigger on their decision. They say that only then do businesses succeed.

    "If you are not willing to risk the unusual, you will have to settle for the ordinary."
      --- Jim Rohn

I imagined that the calculated risk is one that is studied for days and weeks before making a final call, but after some research I found that the successful business person doesn't sit on the decision for too long, but gathers the information readily available and then either goes for it, or decides to abandon the risk. This takes guts, but it also takes experience. It is the seasoned business person and risk-taker that can see and study all of the angles quickly before jumping in. They don't fiddle-fart too long waiting for the right moment, but has enough experience to take action and then live with that action.

    "One hour of life, crowded to the full with glorious action, and filled with noble risks, is worth whole years of those mean observances of paltry decorum, in which men steal through existence, like sluggish waters through a marsh, without either honor or observation."
      --- Walter Scott

It appears that it all starts with taking some baby risks. These are risks with low consequences, but still a risk. This is not gambling or blindly throwing darts, but actually gathering information quickly and making a rapid decision. This practice builds risk-taking confidence and gives the business leader a chance to flex his or her risk muscles. Taking baby risks will open larger opportunities for larger risks. The more we risk, the better we will get at it. Yes, we will make some mistakes, but at least we are trying. Each attempt will make us stronger and smarter risk takers.

I think I am going to give it a try over this last quarter that we have of 2013. I wish you will join me. Let's begin searching for some risks that will stretch us and leave us feeling just a little uncomfortable. Besides, it was risk that founded America, risk that took us to the moon, risk that started Starbucks, and risk that opened your business. I am beginning today. I am heading to Joe's Bar and Grill.

    "You don't concentrate on risks. You concentrate on results. No risk is too great to prevent the necessary job from getting done."
      --- Chuck Yeager

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

Care and Maintenance for Vehicle Wraps and Graphics
By Molly Waters

Learn the importance and benefits of properly cleaning vehicle wraps and graphics from one of the experts.
Read the article...

Getting Up to Speed with Job Management Software for Large-Format Graphics Production
By Eileen Fritsch

Companies that specialize in large-format graphics have long used job-management software to stay profitable. But developing a job-management system that can support a 'full-service' printing business is not always that easy.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Funny Signs

Seen outside a bar in New York City:

    "Today's Special: Buy One Beer for the Price of Two and Receive a Second Beer Absolutely Free!"

Outside a Florida College Cafe:

    "Alcohol and Calculus Don't Mix, So Don't Drink and Derive!"

Sign Outside of German Pub in Worcester, MA:

    "Jokes about German Sausage are the Wurst"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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