"The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves."
--- Carl Jung
Being creative can seem like a luxury in today's fast-paced business environment. Who has the time to sit around and think up cool ideas for new products or improving services? Trying to simply keep our heads above water is enough at times. The creative minds are those in academia with hours to burn sitting in a comfy chair with pad and pencil in hand.
That is the way it used to be. Times have changed and business people are adapting to the pace by interjecting creative moments and thinking time where they can. It is true that making the time to go for long walks in the woods or some other quiet place can help to fire up the creative juices, but small snippets of time stolen throughout the week can also produce some amazing creative ideas.
"Since new developments are the products of a creative mind, we must therefore stimulate and encourage that type of mind in every way possible."
--- George Washington Carver
Numerous stories have been told about wonderful breakthrough ideas that have come at some unusual times. Marketing guru, Seth Godin came up with Permission Marketing for the internet back in the 1990s while taking a shower. Merv Griffin came up with the signature tune for the game show Jeopardy called "Think" as a lullaby for his five year old son Tony. It took him 30 seconds and he has since earned $70 million just from the tune.
"The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions."
--- Antony Jay
One good exercise that can be done daily, at any time, is to question what you normally wouldn't question. For example, what determines the amount of time a traffic light stays green? This is a simple example, but when pondering an answer, the mind looks creatively for reasons. This exercise is a good warm up on the way to work and prepares the mind to think not just outside the box, but all around it.
"It hinders the creative work of the mind if the intellect examines too closely the ideas as they pour in."
--- Friedrich Schiller
Experts in creative thinking tell us that whatever answers your mind creates should be accepted. Don't try to analyze the responses to your questions. This will only stifle the mind and get it back to its comfortable position of not questioning things. This creates a lazy brain that won't be creative in your business.
In order to be more creative, make the effort to use little breaks in the day to think wildly and boldly. Though it would be nice, you don't have to have a day or half a day to sit and think creatively. You can train your mind to be creative in little portions of time that you can find. In those moments, still your mind enough to let the creative side come out and play. You may be surprised at what solutions and innovations you can drum up for your business.
"The monotony and solitude of a quiet life stimulates the creative mind."
--- Albert Einstein
Frame It: The Uncovering of the Framing Segment of the Sign Industry
By Johnny Duncan
Businesses who are getting involved in wide-format banner framing are discovering a niche with a demand that needs to be filled. This segment of the industry provides an opportunity for sign professionals to diversify their businesses while offering customers a unique choice in sign products.
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What's Happening with Digital Transfers
By Lia Carroll-Hackett
The evidence of digital technologies taking root in our industry is increasing rapidly. More and more garment decorators are adopting the use of these new technologies every day.
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From Heather Jack of FastSigns (seen in Guthrie Oklahoma at a dentist office):
"Best cavity search in town!"
Maternity Clothes Shop:
"We are open on labor day"
Providence Presbyterian Church, Florence, NJ:
"Church Parking! Only Violators Will Be Baptized"
We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: email@example.com.