The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 18
Monday September 16, 2013

In this issue:

Product Showcases

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

Manual Laminators
Low cost and fast. A must have tool for any shop that works with vinyl.
Read on...

Free Expo Floor Pass to SGIA Expo 2013 in Orlando, October 23–25, 2013
Walk the SGIA Expo floor for free, courtesy of A $35 value, just click above to register today.
Reserve your VIP Pass to the Expo today

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

The 2013 SGIA Expo in Orlando, October 23–25, 2013
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

3M expands color selection of popular Series 1080 Films
3M introduces six additional colors to its highly demanded line of 3M™ Scotchprint® Wrap Film Series 1080: two satin colors and four matte. The new Satin Pearl White film was a true attention-getter at the SEMA show. View the expanding line of colors and finishes online. Backed by 3M™ MCS™ Warranty.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Build Relationships

    "Everyone lives by selling something."
      --- Robert Louis Stevenson

You may have heard it said before, "Everyone sells." This is true even to those of us that believed in the past that selling is hard or that it takes a special person to sell something. Most of what we've learned from sales comes from the movie industry or stand-up comedians that bash salespeople and make them the brunt of jokes. It is the fast-talking, chain-smoking, conniving salesmen portrayed in Tin Men and other such movies that gave, and still gives selling a bad name.

Thankfully, selling doesn't have to be that way and typically fails when it is. Today, selling is all about building relationships with people and offering a product or service that provides solutions. It is learning where prospects feel pain and then alleviating that pain with what your company provides. Getting rid of the pain cannot happen though unless the person with the pain has trust in you. Along with, "Everyone sells," is the often repeated, "People buy from people they trust." This is so true.

    "Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats."
      --- Og Mandino

Countering the fears associated with selling is done by using the same approach people use when they have a fear of water--- just dive in. Of course, there are more steps involved, but in a nutshell, people who fear selling must sell in order to overcome the fear. That means that there will be some falling-down along the way. People may not buy what you are selling, but action is the best cure for getting over the fear, as well as, eventually making some sales.

    "Use the same measure for selling that you use for purchasing."
      --- Abu Bakr

When communicating with a prospect, always be yourself. Even if you pick up some books on selling, glean what good information the book has and apply it to your selling. Don't try to become like the author of the book. Only Zig Ziglar was Zig Ziglar and no one else can be him or any other great salesperson.

    "Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."
      --- Sinclair Lewis

Marketing strategies and advertising techniques are useful for any businesses. But, if the business relies solely on the marketing campaign for closing sales, the business won't last long. Just like new technology that brings us texting and emailing is good, it doesn't, and should not replace a phone call or face-to-face interactions. Do not let your advertising, word-of-mouth, and other marketing plans take the place of building relationships in order to sell your products and services. People want to buy from people they trust and they cannot and will not trust you if they don't know you.

Begin building rapport this week with people you haven't met yet, but that you know will benefit from what your business has to offer. It is that simple. If for some reason they don't buy from you, you still won because you've built a relationship and increased your business network.

    "Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn."
      --- James Cash Penney

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

The Evolution and Opportunity of Alternative Inks
By Jennifer Chagnon

Have you been considering alternative inks lately? As the inkjet market matures and users become savvier, the trend of alternative inks is growing.
Read the article...

Unusual Wraps and Large-Scale Projects Are No Problem For PDAA Members

From airport parking garages to refrigerators to boat conceals to wrapped urinal covers, PDAA members have been there and done that.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Sign World INT'L by the USSC

Sign World INT'L 2013
in Atlantic City, NJ
December 5-7, 2013 - by the United States Sign Council

See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display!

On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey.
--> Click here for more info on Sign World INT'L 2013.

--> Register Online Today

Funny Signs

Sign in front of bankrupt store:

    "We Undersold Everybody!"

As seen on a apartment trash compactor somewhere in TN:

    "Caution: This Machine Has No Brain. Use Your Own"

A sign from a zoo in San Francisco:

    "Do not sit, stand, or lean on zoo fences. If you fall, animals could eat you and that might make them sick. Thank you"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Sign China 2014:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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