The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 20
Tuesday October 15, 2013

In this issue:

Product Showcases

The 2013 SGIA Expo in Orlando, October 23–25, 2013
Experience the full spectrum of imaging technologies and applications. See the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options. Visit seven Expo-exclusive Zones, the Expo floor featuring the broadest range of technology available on the market, or take in any of the 40 classic educational sessions or sales-free zone presentations Also featuring our co-location partner: IFAI Specialty Fabric Expo. Register Now
Read on...

Special ASI Membership Offer From
As a member, you have a great opportunity to increase revenue by selling imprinted products like logoed pens, mugs, and apparel. Thousands of companies like yours have increased business through the sales of products like these. It's a service you could easily add that will increase your sales and improve customer loyalty. Please click here to learn more about this opportunity today.
Read on...

5 Reasons to Treat your CNC to ArtCAM Express
The ArtCAM team have compiled a video of their top-five features of ArtCAM Express. See how easy it is to create automatic vectors, generate 3D reliefs from images, use clipart from the included 3D relief library and machine your designs using the standard $149 software.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

Free Expo Floor Pass to SGIA Expo 2013 in Orlando, October 23–25, 2013
Walk the SGIA Expo floor for free, courtesy of A $35 value, just click above to register today.
Reserve your VIP Pass to the Expo today

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Making Decisions

    "Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information."
      --- Peter Drucker

In his collection of mentoring advice, Breakfast with Fred, Fred Smith, Sr. includes a section about decision making that is worth repeating. In it he says that decision making is both an art and a science. There are individuals who intuitively make good decisions, both in seeing problems and possibilities.

Kettering, the automotive genius, said, "A problem well-defined is half solved." Others have said, "The secret of good decisions is in knowing all the options." Once we know the options, it is fairly simple to choose the best ones.

    "I'm convinced that we can write and live our own scripts more than most people will acknowledge. I also know the price that must be paid. It's a real struggle to do it. It requires visualization and affirmation. It involves living a life of integrity, starting with making and keeping promises, until the whole human personality the senses, the thinking, the feeling, and the intuition are ultimately integrated and harmonized."
      --- Stephen Covey

Before President of Ford Motor Company Robert McNamara would accept someone's suggestion, he would ask, "What other possibilities did you reject in order to accept this one?" Many times the individual would have to admit that the one being presented was the first one considered. McNamara would then insist on other options.

    "I became a vegan and at the same time I realized, gosh, Whole Foods has got to create a higher standard here. I think it will ultimately be a good business decision because I think our customers expect us, want us to pave this path."
      --- John Mackey

In order to pick good options, you first have to know what the object of the decision is - what it is supposed to solve, either as a problem or as a possibility. We should try first to determine the current reality by establishing the current facts - not what we wish they were, but what they actually are.

Then, we need to think about the ramifications of each option. Next, we need to think about how each option can be implemented and enforced, since a solution that cannot be executed is totally impractical.

    "My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company."
      --- Philip Knight

Historians tell us that General Robert E. Lee continually asked his subordinates, "What opportunities do we have before us?" He asked this question of them even up to and including the day of his surrender at Appomattox. Robert E. Lee lost the Civil War, but he made many great strategic decisions, including the one to surrender.

    "You can't build a strong corporation with a lot of committees and a board that has to be consulted every turn. You have to be able to make decisions on your own."
      --- Robert Murdoch

A good decision is structurally sound and effectively executed. Becoming a good decision-maker is a satisfactory experience. What opportunities do you have before you right now and how do you determine what your options are?

Advertiser - 2013 SGIA Expo

The 2013 SGIA Expo: More exhibitors. More answers. More face time.

The 2013 SGIA Expo (Orlando, October 23-25) is the only place to see the full spectrum of imaging technologies and applications. Excite your imagination with the newest digital, wide-format technologies, the full range of supplies and solutions and innovative finishing options.

Highest Level of Expertise
Get face-to-face with experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented:

  • In the seven Expo-exclusive Zones
  • On the Expo floor featuring the broadest range of technology available on the market
  • At any of the 40 classic educational sessions or sales-free zone presentations
Get the most ROI for your time and money - the Expo has all the players in the specialty imaging industry and also features our co-location partner: IFAI Specialty Fabric Expo.

Only at the Expo

Feature Articles

See Your Shop Floor in a New Light
By Johnathan Warren

How to Utilize a Project Management Philosophy for Greater Visibility, Accountability & Adaptability
Read the article...

Separations for Garment Screen Printing
By Scott Fresener

Don't be a vector snob, see how I do 1500 - 1800 separations per year in Photoshop. Read on to learn that we don't need any more vector snobs to get the job done.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - Sign World INT'L by the USSC

Sign World INT'L 2013
in Atlantic City, NJ
December 5-7, 2013 - by the United States Sign Council

See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display!

On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey.
--> Click here for more info on Sign World INT'L 2013.

--> Register Online Today

Funny Signs

A van wrap for a chimney service company:


On a jewelry store wall:

    "If she asked for an engagement 'truck', you wouldn't hesitate."

Posted at a total body fitness shop:

    "Satisfaction guaranteed in 30 days...or your old body refunded!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Sign China 2014:
  Supply 55:
  US Banner:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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