The Online Magazine For The Sign Trade
e-NewsLetter Volume 14 Issue 21
Friday November 15, 2013

In this issue:

Product Showcases

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

SignWorld INT'L 2013 in Atlantic City, NJ Dec. 5-7, 2013
See virtually every product made for use in the manufacture of signs - from banners to the latest printers, LEDs, sign software to crane and ladder trucks... all on display!
Read on...

Attend SIGN CHINA 2014, February 23-26, Guangzhou
The world’s definitive business-to-business professional trade event featuring over 1,800 exhibitors and brands worldwide across the 130,000 sqm of exhibition space. Pre-register to avoid the queues and obtain your badge in advance.
Read on...

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Special ASI Membership Offer From
As a member, you have a great opportunity to increase revenue by selling imprinted products like logoed pens, mugs, and apparel. Thousands of companies like yours have increased business through the sales of products like these. It's a service you could easily add that will increase your sales and improve customer loyalty. Please click here to learn more about this opportunity today.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Now Hiring

    "Big companies are often in the process of laying off workers. Small startup companies are the ones that are hiring. The statistics prove that's where job growth is going to occur."
      --- Jerry Moran

In spite of bumbling politicians, the health care scare, and increasing national debt, the US economy is actually on the rebound. The housing market is on the upswing, people are buying things, and businesses need sign products and services. A lot of the sign shops we speak with on a weekly basis tell us that their business is picking up and they are beginning to hire more people to deal with the increase.

It is in fact the small business that keeps America running. Small businesses become large businesses, but then the next small business hires more people and then becomes large. It is not a complicated process, but weird how so many politicians go out of their way to make it difficult for the small business person to succeed.

    "When I meet successful people I ask 100 questions as to what they attribute their success to. It is usually the same: persistence, hard work and hiring good people."
      --- Kiana Tom

If you are in need of qualified people for your business, spend the time to find the right candidates. Don't settle for a warm body and hope that they will learn the necessary skills and talents to help your business succeed. Take the time upfront to determine if the person can do the job and fit into your business. This may require more than one interview and include thoroughly checking character references.

Look for holes in the candidate's employment history. If they've been on some sort of government handout for a long period of time, and there is no significant reason and no attempts to seek employment, beware. Though welfare is helpful for those in areas where no work is available or the candidate suffers from a physical or mental disability that prevents them from working, many recipients received benefits when they could have and should have been working. These folks may be looking for another free ride at your expense.

    "I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies."
      --- Larry Bossidy

The best candidate to interview is one that has been recommended by one of your star employees. Ask your team members if they know of someone who will fit into the company's culture and perform well. This is always a great place to start.

After you have a new hire on board, begin the training process. Training should be an ongoing process for as long as the employee remains employed at your company. The beginning phase of training should be to teach the employee about the values, purpose, and mission of the business. Let the person know your customer service philosophy and the importance of working with honesty and integrity. In other words, set the ground rules from the get-go.

    "It's very important in a restaurant to really do the right hiring because there's no restaurant that you have one cook and one chef and nobody else in the kitchen. Generally you have five, ten, 15 people with you. So that's really important is to train them right, but first you have to hire the right people."
      --- Wolfgang Puck

After the initial phase of the training process (usually up to the 90-day probationary mark), have a training schedule prepared to give to the employee and let them know how important training and continual growth is at your company. Encourage senior employees to begin mentoring them and provide support for the newbie.

    "When I'm hiring someone I look for magic and a spark. Little things that intuitively give me a gut feeling that this person will go to the ends of the earth to accomplish the task at hand."
      --- Tommy Mottola

Advertiser - Sign World INT'L by the USSC

Sign World INT'L 2013
in Atlantic City, NJ
December 5-7, 2013 - by the United States Sign Council

See virtually every product made for use in the manufacture of signs - from banners to the latest computer graphic design systems to crane and ladder trucks... all on display!

On-site registration, exhibits, seminars, and workshops, all at the Atlantic City Convention Center, One Ocean Way, Atlantic City, New Jersey.
--> Click here for more info on Sign World INT'L 2013.

--> Register Online Today

Feature Articles

Profitable Print Relationships, and How to Achieve Them
By Matthew Parker

Ultimately, printers with the right sales messages will create more powerful, profitable businesses. Will you choose to be one or not?
Read the article...

Still Need a Reason to Go Digital This Year? Tax Legislation and Depreciation Bonus for 2013 Might Provide Your Answer
By Watchfire Signs

The American Taxpayer Relief Act Offers Big Tax Savings for Equipment Purchases in 2013
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - SIGN CHINA 2014

China Import and Export Fair Pazhou Complex, Area B, Guangzhou, P.R. China
February 23-26, 2014

For over 11 years SIGN CHINA has served as one of the most influential sign events in the world. It pioneered the combination of signage, lightbox, indoor and outdoor format printers, engravers, exhibition and display equipment, as well as LED displays, components and lighting, into a one-stop sourcing platform for the sign industry.

In 2013, this influential exhibition attracted 77,182 professionals within the sign industry and 1,530 exhibitors across the spectrum of sign planning, manufacturing, and sourcing. Each year, international sign stakeholders convene from around the world to showcase new technologies and advancements as well as meet new partners and create business.

SIGN CHINA 2014 will take place from 23 to 26 February 2014 at the same venue - China Import and Export Fair Pazhou Complex, Area B - in Guangzhou, P.R. China. It will comprise 5 specialized sections in 13 halls, with a projected 1,800 exhibitors occupying 130,000 square metres in exhibition space.

Whether you are interested in sourcing new products in China, or exploring new opportunities in Asia, or experiencing the dynamic markets in the region, SIGN CHINA will be the event you must attend!

Visit to find out more details.

Funny Signs

Traffic sign near Universal Studios, Orlando:

    "Don't Hit the Car in Front of You"

In a loan company window:

    "Now you can borrow enough money to get completely out of debt!"

On a road in Augusta, Georgia:

    "Soft shoulders, blind curves, steep grade, big trucks--- Good Luck!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

The Advertisers That Make Possible

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Sign China 2014:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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