The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 7
Tuesday April 1, 2014

In this issue:

Product Showcases

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Get A Free Trade Show Pass to the ISA International Sign Expo 2014 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, April 23 - 26, 2014, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass from
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Learn From the Best- Join the ISA
Want to build a better business? Train your employees. An educated workforce is the backbone of any successful company. And the best part is you don't have to spend a lot in order to reap the benefits. Become a member and gain access to a variety of ISA education and learning opportunities available exclusively to members.
Read on...

Sign Estimating & Business Management Made Easy
EstiMate sign estimating software gives you tools to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Spring Cleanup

    "Organizing is what you do before you do something, so that when you do it, it is not all mixed up."
     --- A.A. Milne

Spring has sprung and it is time to clean out some of the junk we've accumulated during the fall and winter. Stuff gets collected over time and before you know it we are bogged down working over piles of books and papers that we have no idea where they came from or what they are for.

This is all part of the process of running a business. The good news is that this time of year grants us permission to fill up the dumpster and start afresh with a clean slate, new ideas, and a renewed hope for the future. It all begins with getting organized with ourselves first. Then we can work on the shop and others in the office.

    "Successful organizing is based on the recognition that people get organized because they, too, have a vision."
     --- Paul Wellstone

Let's begin by purging our office. Donate anything you haven't used in the past six months. I like this six month rule because it takes out the thought process and provides a straight-cut rule to follow. If you haven't used it in the past six months, throw it out or give it away. (Of course, don't apply this rule to the shop area where there may be some necessary tools that will be needed for the all-important job you are currently bidding on.)

Give away old cell phones, computers, file cabinets, or anything else just taking up space. No, you will not get to it one day to repair and pass on to the kids. If that was the thought process, apply the six month rule.

    "A woman with organizing skills can run a construction company without ever picking up a hammer and nail."
     --- Warren Farrell

Next, organize your paper files. According to the National Association of Professional Organizations, paper clutter is the No. 1 problem for most businesses. Studies show the average person wastes 4.3 hours per week searching for papers, adding stress and frustration to the workplace and reducing concentration and creative thinking. If you have notes you've held onto for a very long time and you believe to be important, scan them into your computer and create a file for them.

Consider using a cloud service for your documents. Dropbox, Google Drive and others offer free cloud service up to a limited size. After that, rates are reasonable and it saves you trying to print and file everything.

    "There can be no one best way of organizing a business."
     --- Joanne Woodward

Another good organizing tip is to curb your social media use. I know, a lot of business advice today calls for using social media to improve your marketing and to get the word out about your business, but how much do you really need? Could your time be more wisely used in other areas? Pinterest, Facebook, LinkedIn, About, and many more offer good opportunities, but probably not all worth your time. In fact, a recent study revealed that a posting on Pinterest brought in an average of $0.78 in sales.

    "Deadlines aren't bad. They help you organize your time. They help you set priorities. They make you get going when you might not feel like it."
     --- Harvey Mackay

Some people find time to get organized when they are under pressure and forced to take action. But, being spring, perhaps we can all take the initiative to get just a wee bit more organized for the sake of our business and our sanity.

Take a little time to review the company's bookkeeping measures, the handling of taxes for your business, and the organization of your schedule. Then you can begin to work on your team's organizational skills.

Advertiser - ISA International Sign Expo 2014
Join the International Sign Association for ISA International Sign Expo 2014!

Join us in Orlando, Fla., for the industry event that has it all! ISA International Sign Expo

Here’s a great idea: come to ISA International Sign Expo 2014 and find all the information and insight you need to take your business to the next level — as more than 17,000 sign industry professionals from every aspect of the industry come together in Orlando. More than 500 exhibitors will connect you to the products, people and knowledge that will make a positive impact on your business.

ISA Sign Academy Education Sessions offer insight on the latest developments in the signage industry, including dynamic digital signage.

This can’t-miss event has everything you need to make a positive impact on your business in 2014. Register now.

ISA International Sign Expo
Education and Networking Events: April 23-26
Trade Show: April 24-26, 2014
Orange County Convention Center, South Building
Orlando, Florida

Feature Articles

The Innovation of an Art Form: A History of Screen Printing
By Guido Lengwiler

This excerpt from the book, chronicles the rapid advancements in the ancient art of stenciling that took place during the late 1800s, and how it turned into screen printing as we know it today.
Read the article...

LED Maintenance Thoughts - Opening up a new business model that will make your customer happy and keep you in the service business.
By Fritz Meyne, Jr

With the almost total acceptance of LED for channel letters and increasing use of dedicated modules for cabinet lighting, our industry has to look at the long term effects of such a liability free product.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

Found on a garbage truck near Orlando:

    "Satisfaction guaranteed or double your trash back"

Seen on an emergency exit door in a Colorado mall:

    "This door is not to be used for entering or exiting the building."

At a gas station in England:

    "Please do not smoke near our petrol pumps. Your life may not be worth much, but our petrol is."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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