The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 7
Tuesday April 15, 2014

In this issue:

Product Showcases

American Classic Gooseneck Outdoor Sign Light – Click here -
You have seen them or installed them. You will find them anywhere there is a sign that needs lighting! Invented, designed & built in the USA in 1929. On Sale $99.99.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Get A Free Trade Show Pass to the ISA International Sign Expo 2014 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, April 23 - 26, 2014, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass from
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Learn From the Best- Join the ISA
Want to build a better business? Train your employees. An educated workforce is the backbone of any successful company. And the best part is you don't have to spend a lot in order to reap the benefits. Become a member and gain access to a variety of ISA education and learning opportunities available exclusively to members.
Read on...

Sign Estimating & Business Management Made Easy
EstiMate sign estimating software gives you tools to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Safety First

    "It is ingrained in all living creatures, first of all, to preserve their own safety, to guard against what is harmful, to strive for what is advantageous."
     --- Saint Ambrose

Often overlooked in our busy days of creating great sign products, improving our service department, and striving to do the best that we can for our customers, is the area of safety for our team members and all who enter our business property and job sites. It is not that we don't care about safety, but that we really don't think too much about it beyond what is required by DOT, OSHA, and other governing Big Brother eyes.

In fact, if it weren't for some of the job safety laws that are in place, many of us probably wouldn't think much of providing a safe working environment. It is not that we don't care, but that we probably did the same job without all the hassle of reflective vests, harnesses, hardhats, steel-toed boots, and more. We never got hurt, so why should it matter now?

    "Your crew becomes your family and you trust the director and the other actors on the set, and it's a very safe place."
     --- Aleksa Palladino

Obviously, a lot of the hoopla over safety comes from frivolous lawsuits and two-bit attorneys looking for a quick buck. However, there are some legitimate concerns about safety and some of our laws are working pretty well in preventing some horrific accidents and career-ending maneuvers.

But the fact still remains, and as corny as it sounds, safety begins with you. It begins with educating team members about the importance of proper lifting techniques, the safe handling of materials, the safe operation of equipment, and how to safely take care of one another. A bumper sticker that says, "Safety is Job One," is not the same as demonstrating how to safely drive a forklift and how using a cell phone while driving a company vehicle is a firing offense.

    "Safety's just danger, out of place."
     --- Harry Connick, Jr.

If you are funning your own business, you already know that accidents can be very costly. Prevention is the best, and cheapest way to avoid these expenses. There are three things you can begin doing now to keep your team and your business safe. The first is to begin educating your team members about the importance of safety. Don't just remind them that they must wear a harness when in a bucket repairing a sign. That is simply to prevent getting fined by OSHA. Educate them on why. Find some images online of accidents because people were not wearing the harness. It is harsh, but it drives the point home.

    "When you design it, think how you would feel if you had to fly it! Safety first!"
     --- Donald Wills Douglas

Next, keep a list of accidents on file and a record of the costs involved. Without mentioned names, show your team members how much it has cost the company due to employees not following safety guidelines. Let them know that this is money that could have been passed onto them or for the purchase of a party, a new truck, or a trip somewhere.

    "Last year in a historic move, the state of New York passed the very first cigarette fire safety standard."
     --- Ed Markey

Finally, don't wait for the government to tell you to implement a safety procedure. Look for things that don't look safe and make the necessary corrections. While visiting job sites, look at what is being lifted, how it is lifted, and see if you can improve on some safety factors. Would it help to buy lifting belts for the crew? Do we need to have a class on lifting techniques?

There is always a way to improve on efficiency and looking at safety factors is one of those ways. Do something this week to improve safety at your business.

    "My safety and my family's safety are not guaranteed even now."
     --- Chen Guangcheng

Advertiser - ISA International Sign Expo 2014
Join the International Sign Association for ISA International Sign Expo 2014!

Join us in Orlando, Fla., for the industry event that has it all! ISA International Sign Expo

Here’s a great idea: come to ISA International Sign Expo 2014 and find all the information and insight you need to take your business to the next level — as more than 17,000 sign industry professionals from every aspect of the industry come together in Orlando. More than 500 exhibitors will connect you to the products, people and knowledge that will make a positive impact on your business.

ISA Sign Academy Education Sessions offer insight on the latest developments in the signage industry, including dynamic digital signage.

This can’t-miss event has everything you need to make a positive impact on your business in 2014. Register now.

ISA International Sign Expo
Education and Networking Events: April 23-26
Trade Show: April 24-26, 2014
Orange County Convention Center, South Building
Orlando, Florida

Feature Articles

The Innovation of an Art Form: A History of Screen Printing - Part 2
By Guido Lengwiler

Stenciling and how it turned into the screen printing that we know it today...the rest of the story.
Read the article...

Viewing Distance: The Misunderstood Concept
By Dan Keegan

Understanding viewing distance is a concept that has to be taught and examples are about the best way to do so.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

Caldwell Mill Animal Clinic:

    "Cat Puns Freak Meowt. Seriously, I'm Not Kitten"

Handwritten sign on door of convenience store in ND:

    "No Checks. Czechs Welcome!"

Convenience store counter on Bazooka Bubblegum jar:

    "10 Cents for Best 12 Seconds of Your Life."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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