The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 9
Thursday May 1, 2014

In this issue:

Product Showcases

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

American Classic Gooseneck Outdoor Sign Light – Click here -
You have seen them or installed them. You will find them anywhere there is a sign that needs lighting! Invented, designed & built in the USA in 1929. On Sale $99.99.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Get A Free Trade Show Pass to the ISA International Sign Expo 2014 in Orlando
The International Sign Association’s International Sign Expo returns to Orlando, Florida, April 23 - 26, 2014, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass from
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Learn From the Best- Join the ISA
Want to build a better business? Train your employees. An educated workforce is the backbone of any successful company. And the best part is you don't have to spend a lot in order to reap the benefits. Become a member and gain access to a variety of ISA education and learning opportunities available exclusively to members.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Building a Team

    "I've figured out that life in general is a team effort; it's a team game."
     --- Joe Namath

We've all heard the chitter-chatter about team building and the importance of working as a team. There are team-building activities, seminars, conferences, as well as consultants touting the benefits of building great teams in our businesses.

Of course it is all true. All successful businesses are built upon the strength of great teams. Even the sole proprietor has to have a team. He relies on his printer for business cards, a good CPA for tax preparation, a good supplier for sign products, and so on. Teams produce solid business productivity as well as profits.

    "Basically, a manager is a father figure to 20 or 25 blokes. It's about trying to get the best out of them and creating team spirit."
     --- Alan Shearer

But building a team isn't as easy as it seems. Putting together a group of people to work toward the same goals requires patience, tact, and a keen eye for talent. Whether you are going it alone or have several employees, the best way to build a team is to first communicate to all the players what is expected of the team. This can be addressed in weekly meetings and stressed continually using the company's mission statement, interoffice communications, during performance reviews, and whatever other opportunities become available.

    "Teamwork is what the Green Bay Packers were all about. They didn't do it for individual glory. They did it because they loved one another."
     --- Vince Lombardi

Once the communication is established, set goals for various projects with a team concept in mind. In other words, the goals should be such that all team members work together toward it and not in competition with one another. An example is the installation of a sign by a specific date in order to please the customer. Or, reaching a company sales figure for a particular quarter.

    "Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it."
     --- Brian Tracy

Next, create your own team-building exercises during company picnics, retreats, or outings. The internet is chock full of some great exercises and many can be accomplished right in the shop or office. Use this time to drive home the importance of working as team toward common, established goals.

    "A lot of young players don't really know much about the history of the game and a lot of them are missing out on what the game is all about, especially the whole concept of sportsmanship and teamwork."
     --- Kareem Abdul-Jabbar

Finally, take the time to share the history of the company with some of your newer folks. Use examples of how working as a team has created various successes for the company. This is a great orientation tool to help others to understand the culture of your business.

The team concept really does work. Keep an eye out of how you can build your team and look for members you can add to create a winning one.

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

Spring has finally arrived at SGIA HQ, but October will be here before we know it! Don’t miss a single detail as we plan for the industry’s hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Sign up to be notified as more exciting Expo information is made available, and in the meantime, visit our new and improved Buyer’s Guide to browse the imaging industry’s most complete list of equipment manufacturers and suppliers.

Feature Articles

Moving into New Markets: Apparel to Soft Signage
By Matt Gusse

Businesses from manufacturing to retail are constantly trying to broaden the spectrum of products and services they offer to their clients, a common sense business practice at its best.
Read the article...

Digital Signage: Penny Wise and Pound Foolish
By Glen Young

You can certainly scrimp and save on your digital signs. But in the longer term, you'll find you're losing more than just money.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

On a church marquee:

    "Honey I Shrunk the Sermon"

At a street crossing in San Francisco:

    "Blind Persons Cross Here"

At the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

(c)2014 |
Worldwide Rights Reserved.