The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 10
Thursday May 15, 2014

In this issue:

Product Showcases

The Lighting Solutions Sale $99.99 – Click here
Outdoor sign lighting fixtures available in traditional incandescent or LED. On sale $99.99 for complete fixture. All you need is a bulb!
Read on...

ArtCAM is so easy to learn that even middle school children can produce real life parts
Colina Middle School in California offers a CNC CADCAM class using Delcam’s ArtCAM CNC software. In less than half a day students have created signs that were manufactured for the café and little league snack shack. If they can do it so can you! Find out how, click above.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Become An Advertising Expert

    "Many a small thing has been made large by the right kind of advertising."
     --- Mark Twain

As sign people, or more appropriately, as sign professionals, we should all be better than we currently are when it comes to advertising. We make signs and sign products for goodness sake, creating masterpieces of messages for our clients to use in their businesses, schools, playgrounds, airports, movie theaters, roadways, bus terminals, cars, trucks, boats, and on and on and on.

These are advertising vehicles in one form or another we are creating for others. But even with these skills, knowledge, and talents that we use to serve others, our quality and quantity of advertising for ourselves and our own businesses isn't the best it could be. We are better at creating advertising pieces for others than we are for ourselves.

    "Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
     --- William Bernbach

In order to attract more prospects for converting to long-term, loyal customers, we need to apply great advertising techniques to our businesses. This is indeed an art and one that can be learned. Through applying the appropriate steps and continually looking for and practicing the latest and greatest advertising strategies, we can improve our bottom lines while at the same time perfecting our service to our clients.

    "Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind."
     --- Calvin Coolidge

There are at least three key points to remember when beginning an advertising campaign for your business, and these are worthy of applying today so that you can begin to increase your customer base. The first key point is to begin with a plan.

As with any worthy endeavor, develop a plan with measurable goals. Decide how much business you want to bring in, what an ideal customer looks like, and what avenues of advertising you want to tackle. Do you want to have online conversions via your site, signups from a talk you give, or a specific number of redemptions of coupons you've placed in various publications.

    "Advertising is the art of convincing people to spend money they don't have for something they don't need."
     --- Will Rogers

Second, act on your plan by honing in on your audience. Uncover various ways to reach your audience based on their demographics and work your campaign accordingly. Stick to your plan and be sure to monitor your campaign in order to see what is working and what is not working. Tweak the campaign as necessary to gain the desired results as outlined in your plan and make it a point to communicate to your targeted audience, that what you have to offer is a solution to a problem they may have. Show them that you know their pain and have a remedy for it.

    "Advertising is only evil when it advertises evil things."
     --- David Ogilvy

Finally, act on your advertising campaign. In other words, do like the big brands do and constantly analyze your campaign to see what works and what doesn't. If one area is working and new customers are coming in, begin catering to their needs and upsell where needed. Make it a point to treat every customer like royalty, but ask for referrals.

Advertising your business provides more clients that will use your products in one form or another to advertise their products and services. Keep the cycle going by becoming an advertising expert.

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Feature Articles

Diversifying Into Wide-Format for Increased Market Share and Revenue
By Tim Greene

Calling on new wide format digital graphics prospects almost demands that the printer is able to prove the ability to produce a wide range of applications. The challenge is to approach finding new customers in new and adjacent markets at a strategic level.
Read the article...

Employee Retention Solutions
By Steven Branstetter

Employee retention can be devastating to any company, so what are you doing to avoid losing your valuable staff?
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

Spring has finally arrived at SGIA HQ, but October will be here before we know it! Don’t miss a single detail as we plan for the industry’s hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Sign up to be notified as more exciting Expo information is made available, and in the meantime, visit our new and improved Buyer’s Guide to browse the imaging industry’s most complete list of equipment manufacturers and suppliers.

Funny Signs

Outside a pub in the UK:

    "Free Beer! Topless Bartenders! False Advertising"

Yet another UK pub:

    "Come in and meet your future ex-wife"

Still another…:

    "Jokes About German Sausage Are The Wurst."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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