The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 11
Monday June 2, 2014

In this issue:

Product Showcases

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

The Lighting Solutions Sale $99.99 – Click here
Outdoor sign lighting fixtures available in traditional incandescent or LED. On sale $99.99 for complete fixture. All you need is a bulb!
Read on...

ArtCAM is so easy to learn that even middle school children can produce real life parts
Colina Middle School in California offers a CNC CADCAM class using Delcam’s ArtCAM CNC software. In less than half a day students have created signs that were manufactured for the café and little league snack shack. If they can do it so can you! Find out how, click above.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Loyal As The Day Is Long

    "Success is the result of perfection, hard work, learning from failure, loyalty, and persistence."
      --- Colin Powell

Most of us know the recipe for success and strive to attain all the ingredients in order to create the perfect dish. One of the most often overlooked ingredients is loyalty. It is that word we hear in old war movies, in romance novels of yesteryear, and in saved Hallmark cards. It is not a common ingredient used today, which is sad because it is one of the binders needed to take a company to greater heights.

Loyalty isn't just from your team members to you and the mission of the business. It is also your commitment to vendors, suppliers, employees, peers, associations, and of course, customers. The feeling all of these people should have from you, is that feeling of coming home to the tail-wagging dog waiting at the door ready to show love, affection, and obedience.

    "I have a loyalty that runs in my bloodstream, when I lock into someone or something, you can't get me away from it because I commit that thoroughly. That's in friendship, that's a deal, that's a commitment. Don't give me paper - I can get the same lawyer who drew it up to break it. But if you shake my hand, that's for life."
      --- Jerry Lewis

Showing loyalty to those around you will typically produce the same response in return. It is true that some folks just don't get it, so the same loyalty won't be shown, but you are loyal anyway. The point is that the more loyalty that you give, the more your team members and those around you will return.

It would help if we define loyalty first: It is the total commitment to someone or some idea without backing down because you believe in it. It is an employee staying late to finish a project because that employee is loyal to the company's raison d'être, or reason for existence. It is the employer helping the employee to succeed because we are all in it for the same cause. That could mean allowing the employee to take time off for a family matter even if you don't offer sick time or PTOs, because you are loyal to that employee.

    "Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them."
      --- Harvey Mackay

One sign of loyalty you can give to your team members is to simply keep your word. If a weekend retreat or family picnic was promised and now you can't see yourself spending the money on it, you've just broken a loyalty bond. Warren Buffett once said that 20 years of a good reputation can be ruined in five minutes by not keeping your word.

    "When people show loyalty to you, you take care of those who are with you. It's how it goes with everything. If you have a small circle of friends, and one of those friends doesn't stay loyal to you, they don't stay your friend for very long."
      --- John Cena

The flip-side is also true. Once burned by an associate or team member, it is hard to believe anything that they say again. Take every opportunity to express the importance of loyalty to those around you. Show a clip of the Jimmy Hoffa movie or an old WWII film to get the point across. (Mafia films work too, but just be careful you don't send the wrong message!)

    "Loyalty to the country always. Loyalty to the government when it deserves it."
      --- Mark Twain

We can all choose what we are loyal to. We can be a loyal fan to a football team, loyal to family, and loyal to a belief system. We can also choose to be loyal to those in our work circles. You don't have to cut your fingertip and share blood, but it should be taken as serious.

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

Spring has finally arrived at SGIA HQ, but October will be here before we know it! Don’t miss a single detail as we plan for the industry’s hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Sign up to be notified as more exciting Expo information is made available, and in the meantime, visit our new and improved Buyer’s Guide to browse the imaging industry’s most complete list of equipment manufacturers and suppliers.

Feature Articles

How to Select Your Next Wide-Format Printer, Part II
By Bob Flipse

Know your business, and why and for what reason you are looking to purchase a printer, and base that on what you need to produce with it to make sure you make the right choice.
Read the article...

Vehicle Wrapping Contracts 101
By Jennifer LeClaire

Wrapping vehicles without a signed contract that spells out what the customer should expect - and shouldn't expect - from your sign shop is a mistake that could cost you. Find out how to avoid liabilities with a solid contract.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

In an East African newspaper:

    "A new swimming pool is rapidly taking shape since the contractors have thrown in the bulk of their workers."

As seen on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault"

Advertisement found near college in Indiana:

    "Get a Little John -- The Traveling Urinal: Holds 2-1/2 Bottles of Beer."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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