The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 13
Tuesday July 1, 2014

In this issue:

Product Showcases

3M introduces matte metallic films in rich fall colors
3M added five colors to its line of popular dual cast films—3M™ Wrap Film Series 1080. The new matte metallic colors comprise copper, pine green, red, charcoal and brown. Use right out of the box—no printing, no overlaminate. Create head-turning looks by mixing and matching the 50 finish, texture and color variations.
Read on...

Learn From the Best- Join the ISA
Want to build a better business? Train your employees. An educated workforce is the backbone of any successful company. And the best part is you don't have to spend a lot in order to reap the benefits. Become a member and gain access to a variety of ISA education and learning opportunities available exclusively to members.
Read on...

Outdoor Sign Lighting $99.99 Sale– Click here
RLM 'gooseneck' sign light fixture. Lifetime warranty. Available in 8 powder coated finishes. In Stock. USA made.
Read on...

Sign Estimating & Business Management Made Easy
EstiMate sign estimating software gives you tools to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...

The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Appropriately Applied Attitude Make Sign Sales Surge!

    "Salesmanship starts when the customer says no."
      --- George O. Boule, Jr.

If your sales are not where you wanted or planned them to be at this time of year, maybe it is time to change your strategy. Take a look at how you are selling your products and services. If you are getting down about it, you are already headed in the wrong direction.

    "A salesman minus enthusiasm is just a clerk."
      --- Harry F. Banks

Did you hear the one about the lady who went to the grocery store? She picked out a broom, mop and some other cleaning products. She had a very angry attitude and complained the whole time she was waiting in line to cash out. When it was finally her turn, she told the cashier that it would probably be Christmas before she makes it home.

"I don't think so lady," said the male cashier. "With a good tail wind and a new broom, you should be home in a couple of hours."

We can all be witches sometimes. Think of yourself as a walking commercial for your company. Would you buy from you?

    "One of the virtues of being very young is that you don't let the facts get in the way of your imagination."
      --- Sam Levenson

Take your mind out of the gutter; in other words, the ruts. Go away for a day, a few hours, whatever it takes to allow your mind to be childlike again. Take along some paper and a pencil and just let your mind wonder. I heard of a guy who takes off one day a month to work in a nursery. He gets down on the floor and plays with the children. He watches and listens. Some of his most creative sales ideas came to him from simply observing the imagination of children.

    "Think of yourself as on the threshold of unparalleled success. A whole clear, glorious life lies before you. Achieve! Achieve!"
      --- Andrew Carnegie

The "think positive" stuff of the '80s kind of just died. What a shame. There is a real connection between what your mind can conceive and what your body will believe and achieve. Try turning negative thoughts around. Your positive thoughts will provide many dividends. Be careful though. Many people who avoided you in the past may begin to like hanging around you.

    "Instead of being concerned that you have no office, be concerned to think how you may fit yourself for office. Instead of being concerned that you are not known, see to the worthy of being known."
      --- Confucius

The products and services you provide to this great industry of ours may not reach the sales figures you had planned for, but don't give up. Start now plotting a new course toward the ends you wish to achieve.

Remember that your business plan is a guide for you to follow. If you don't reach the destination, then you alter the course and try again. Your plan should always be in a state of modification. A foundation and standard to be sure, but also one that bends and adapts.

    "Nobody talks more of free enterprise and competition and the best man winning than the man who inherited his father's store."
      --- C. Wright Mills

Our system still works in this country. Even though many want to have a pot of gold handed to them, it is still the blood, sweat and tears that are rewarded. Hard work is still the only way to insure a successful business. Along with those and just as important is an enthusiastic, energetic and positive attitude.

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

Spring has finally arrived at SGIA HQ, but October will be here before we know it! Don’t miss a single detail as we plan for the industry’s hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Sign up to be notified as more exciting Expo information is made available, and in the meantime, visit our new and improved Buyer’s Guide to browse the imaging industry’s most complete list of equipment manufacturers and suppliers.

Feature Articles

The Importance of Quality Installation Training and Techniques
By Shane Courtney

Quality installers practice their craft daily, and know that the learning process is never-ending. Through their interaction with others in the industry, quality installers are quick to learn about cutting-edge materials, tools and techniques. The best installers are the ones with the most comprehensive knowledge and experience.
Read the article...

Stadium & Arena Signage: Sporting New Signs to Level Advertising on the Playing Field
By Louis M. Brill

As sport fans settle in at their favorite stadiums and arenas, they are apt to notice lots of new signage around the facility, alerting them not only to the advertising for beer & BMWs, but also keeping them informed about other games in play around the country, and as well occasional sports trivia useful as party chatter.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

On a plumbing company's van:

    "A flush beats a full house!"

In the bathroom of a mom and pop store:

    "We aim to please, so, please, you aim too"

As seen on a pizza shop:

    "Buy our pizza. We knead the dough"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

(c)2014 |
Worldwide Rights Reserved.