The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 15
Friday August 1, 2014

In this issue:

Product Showcases

Pro Vehicle Outlines Releases New Companion Product, Pro Vehicle Preview
Pro Vehicle Preview is a collection of 300+ Adobe PhotoShop™ files that includes side-view, pre-clipped photographic images of most popularly used vehicles by vehicle graphics professionals. Graphics created using a PVO template can be easily brought into, and instantly placed on a PVP photo-image. The end result is a highly professional and life-like image that can now be presented to a potential customer. All for just $99.00
Read on...

ArtCAM is so easy to learn that even middle school children can produce real life parts
Colina Middle School in California offers a CNC CADCAM class using Delcam’s ArtCAM CNC software. In less than half a day students have created signs that were manufactured for the café and little league snack shack. If they can do it so can you! Find out how, click above.
Read on...

3M Introduces the First Graphic Films that Optimize LED Light
Achieve vibrant, richly colored graphics with fewer LEDs. 3M™ Envision™ Translucent & Diffuser Films provide bright, even sign illumination with no hot spots—a greener solution without sacrificing performance. The switch to LEDs is on. Learn how you can help your customers Make the Switch.
Read on...

50 year old American Classic goes modern $99.99 – Click here
With our gooseneck RLM, all you will need is one fixture that can aim at the wall / signage or you may aim it straight down as a down light. This is possible because we added a cast brass swivel to our gooseneck light fixture.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

Learn From the Best- Join the ISA
Want to build a better business? Train your employees. An educated workforce is the backbone of any successful company. And the best part is you don't have to spend a lot in order to reap the benefits. Become a member and gain access to a variety of ISA education and learning opportunities available exclusively to members.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Putting Ducks in a Row

    "It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal."
      --- Vera Wang

A tough challenge for many business people is being able to compartmentalize the various roles they play in their company. We all do more than just one thing at work. If defined in detail, our job descriptions would fill several pages and probably still not completely cover all the tasks we perform. With the ability to put on different hats and remain under that skull cover completely focused until the task is complete, business leaders find they can get more accomplished in less time.

Organizing the day with this mindset helps to take the weightiness of the day away and provides room for creative thought and constructive actions. Not everyone can work this way, but numerous case studies covering the gamut from Lee Iacocca to Steve Jobs reveal that putting your day into compartments makes for a more productive and successful day.

    "Whether you're a newspaper journalist, a lawyer, a doctor. You have to organize your thoughts."
      --- Frederick Wiseman

One of the foundational rules for beginning a day at work is to organize the day on paper before it begins. If you are like me, taking the time to do this seems frustrating on the surface, but it really does pay off in the long run. Plus, it only takes a few minutes. It doesn't require any fancy software or stationary, (although both tools are available and some are really good), but a simple legal pad with a list of priorities for the day is enough to get the day off to a good start.

Glancing at your thought list from time to time throughout the day helps to keep you focused and on track. It also gives you a heads-up about what compartment you will be in next. This allows you to grab that particular hat and work under it until the project is completed or the fire has been extinguished.

    "Organizing ahead of time makes the work more enjoyable. Chefs cut up the onions and have the ingredients lined up ahead of time and have them ready to go. When everything is organized you can clean as you go and it makes everything so much easier and fun."
      --- Anne Burrell

When you place all of your ducks in a row ahead of time, you'll notice that they tend to march in the direction you lead them. Taking the time to plan and organize probably makes good sense as you are reading this, but if you are like me, tomorrow morning you will hit the ground running diving straight into the action without any particular game plan.

    "There can be no one best way of organizing a business."
      --- Joanne Woodward

You will need to find your own organizing path to follow, but I assure you that the tried and true will never fail you. There must be some forethought before your day begins and there must be some kind of imaginary walls put in place around your various tasks in order to give your very best performance.

    "Men admire the man who can organize their wishes and thoughts in stone and wood and steel and brass."
      --- Ralph Waldo Emerson

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Feature Articles

Utilizing Today's Media for Trade Show Success
By Jennifer Chagnon

While choosing among new and improved media, inks, hardware and software can become overwhelming, it is an essential component that separates the good sign industry professionals from the best.
Read the article...

Cracking the Code on B2B Marketing
By Brian Hart and Clayton Marsh

Stories and Sales Along the Buyer's Journey. In ways large and small, the B2B buying cycle has dramatically changed.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

October will be here before we know it! Don't miss a single detail as we plan for the industry's hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Register by September 30 for your free SGIA Expo pass.

Funny Signs

Tag on child's garment:

    "Wash Inside Out. Remove Child Before Washing."

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here."

At a bookstore:

    "Rare, out-of-print, and nonexistent books found here."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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