The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 17
Tuesday September 2, 2014

In this issue:

Product Showcases

Exterior Sign Light Fixtures – Click here
Lifetime guaranteed USA made Outdoor Sign Lighting Fixtures on Sale $99.99! Made of steel with brass components and powder coated to last for life outdoors
Read on...

NEW Value-priced 60/40 Window Film for short-term use
Create attention-grabbing graphics with 3M™ Scotchcal™ Perforated Window Film IJ67. The polycoated paper release liner that's backed with a continuous paper layer enables easy registration for cross-platform printing. Its pressure-sensitive, removable adhesive offers easy installation both indoor and outdoor.
Read on...

CADlink Releases Online Stock Image/Artwork Subscription Service That Includes Over 2.5 Million Files
In response to ongoing requests from signmakers, engravers, wide format digital print producers and garment decorators, CADlink Technology Corporation has launched an online image subscription service, CADlink Design Elements.
Read on...

NEW Straight-fiber Films from 3M
3M introduces two additions to the Series 1080 head-turning wrap films; straight fiber black and straight fiber anthracite. With no need for printing or an overlaminate, the film can be applied as soon as the package is opened. View all 57 finishes, textures and colors of this popular line online.
Read on...

ArtCAM is so easy to learn that even middle school children can produce real life parts
Colina Middle School in California offers a CNC CADCAM class using Delcam’s ArtCAM CNC software. In less than half a day students have created signs that were manufactured for the café and little league snack shack. If they can do it so can you! Find out how, click above.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Beware of the Bossy Boss

    "People ask the difference between a leader and a boss. The leader leads, and the boss drives."
      --- Theodore Roosevelt

Since the beginning of (business) time, business leaders have been challenged with the age-old question of how to motivate employees. Employee engagement is a continuous job and one that, when handled right, will help the business to reap extraordinary rewards. The task of engaging employees falls on the leader and that is the best place to begin a thorough self-examination of the talent and skills required to lead.

Many companies today are experimenting with the concept of having no leader. Zappos, the online shoe store for example, has tinkered with leaderless teams for creating a wonderful customer service experience from the first visit to the website or the first phone call, to completion of the purchase and delivery of the product. Unfortunately, some of the experiments have failed leaving both employees and customers a little confused.

    "By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day."
      --- Robert Frost

But regardless of how well a company wants to treat employees and team members, eliminating an authoritative figure has proven to not be a good alternative. People need, and studies have shown, that employees want leaders. There has to be someone in charge to give direction and guidance and to call the final shots. Of course it is a great idea to empower employees and give them opportunities to make important decisions, but it always has to come back to one or a group figurehead.

    "The speed of the boss is the speed of the team."
      --- Lee Iacocca

The leader sets the tone for how the business will run. It is the leader that decides on the course to take and it is his or her responsibility to ensure that the business follows that course. Without given a clear direction, team members may as well have their own independent enterprises or act as independent contractors.

    "No man goes before his time - unless the boss leaves early."
      --- Groucho Marx

Empowering team members to make bold decisions in favor of enhancing the course of the business is simply smart business. This type of management gives employees the freedom to act as adults and not continually watch the clock or to perform only when the boss is watching. This requires that the leader not be bossy and bark orders as if communicating to robots, but to lead the team toward individual as well as corporate success.

    "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
      --- Sam Walton

The person or company that the employees are providing a product or service for, gives the final say. The only person that should be allowed to be bossy in the business relationship is the customer. As the ultimate boss, employees with a great leader rather than a bossy boss understand their roles and responsibilities for providing a great service for the customer.

Communicating the course direction rather than dictating step-by-step procedures is an indication of a leader that others will follow.

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Feature Articles

There is More to Signs than Meets the Eye - A Peek at Permits
By Rick Hartwig

The obvious details when considering a sign include design, purchase costs, delivery and installation. However, lesser known, but equally important, details regarding signs can be overlooked, thus complicating things. One of these lesser-known details involves permits.
Read the article...

Seaming Vinyl Banners: To Stitch or Not to Stitch?
By Jennifer LeClaire

Double-lock stitching increases the durability and improves the appearance of the banner. It is just the most time consuming method. Find out when the time investment is worth the durability payoff.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

October will be here before we know it! Don't miss a single detail as we plan for the industry's hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Register by September 30 for your free SGIA Expo pass.

Funny Signs

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

At an Optometrist's Office:

    "If you don't see what you're looking for, you've come to the right place."

Sign on the back of another Septic Tank Truck:

    "Caution - This Truck is full of Political Promises"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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