"Either write something worth reading or do something worth writing."
--- Benjamin Franklin
Ole Ben always had a way with making a point using as few words as possible. Though meant to be inspiring, the above quote would probably be criticized today as too offensive to the lazy amongst us. There might even be a lawsuit filed and charges brought against Ben's heirs, but in any case, the true intent of his words was to encourage those reading them to give their very best to whatever endeavors they put their hands to.
Two of the classic traits of Benjamin Franklin was that he was a good writer and an avid reader. Franklin would often recommend books to friends and associates and this was at a time when books were not so easy to come by. It was his thought, and the thought of many successful business people even today, that great leaders are great readers.
"Reading furnishes the mind only with materials of knowledge; it is thinking that makes what we read ours."
--- John Locke
Just as sitting in a garage doesn't make one an automobile, so too sitting in a library won't necessarily make one smart. Reading good, non-fiction books requires giving full attention to the subject between the covers and digesting the information in a meaningful, and sometimes, profitable way.
Good books on various subjects can make for a well-rounded reader, but sometimes there are side benefits as well. Reading a book on neon lighting or the history of billboards might not seem like the most exciting material, but there are some available that make for quick reads and can spark ideas for your business regardless of the type of sign products and services you provide. Some business leaders have even changed the way they do business from reading and learning from other crafts and trades.
"To read a newspaper is to refrain from reading something worthwhile. The first discipline of education must therefore be to refuse resolutely to feed the mind with canned chatter."
--- Aleister Crowley
Be aware that just as when computers first began gaining traction in the late 70s with a slogan, "Garbage in, garbage out," the same holds true for our minds. It's been said that John F. Kennedy read four of five newspapers every morning. While impressive, I personally can't see any benefit to that much news (or hype) in one sitting. If I can get the FSU score and move on to better things, I am fine.
The point is to be selective with what we read. Good motivational materials, good biographies, and good business how-to books should top the list.
"You can make positive deposits in your own economy every day by reading and listening to powerful, positive, life-changing content and by associating with encouraging and hope-building people."
--- Zig Ziglar
If you've never considered yourself much of a reader, don't despair. Take little steps at first reading books of interest and alternate with some fiction books you can get lost in. There are plenty of good reading lists recommended by top business people that may be a great place to start. After you've finished a good read, pass it on to your team members and/or friends. Start a book club or an office library and begin to share ideas you've uncovered in books. You may find a solution to a lingering business problem or a new way of conducting business that will help boost the bottom line.
"There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves."
--- Will Rogers
How to Survey your Print Customers For Mutual Benefit and Continued Successes
By Margie Dana
Surveying customers shows an interest in what they think, thus sowing inherent goodwill into the relationship.
Read the article...
Hybrid EMC/ Billboards: Combining the Best of Print and Electronic Displays on a Single Billboard
By Louis M Brill
While most outdoor media companies are taking the plunge to add electronic billboards, it is in no way seen as a replacement of the existing print billboard set ups. It is seen more as a compliment to print, each having certain strengths that reinforce each other's advertising potential.
Read the article...
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On sign of Mel's Lone Star Lanes in TX:
"Family Owned. Shut up! No, You shut up!"
At Keystone United Methodist Church:
"Prayer: The only call the government can't hear."
Elementary school door:
"This classroom has gone "0" days without singing a song from Frozen"
We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: firstname.lastname@example.org.