The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 18
Monday September 15, 2014

In this issue:

Product Showcases

Looking For A Free SGIA Expo Pass, click here.
Walk the Expo floor Free. Stop by and say hi at our booth 4219. We hope to see you in Las Vegas 10/22 - 24. Safe travels.
Read on...

ShopSabre CNC – American Made CNC Solutions!
If you want to be a leader in your industry, choose a tool that is a leader in their industry.
Read on...

Exterior Sign Light Fixtures – Click here
Lifetime guaranteed USA made Outdoor Sign Lighting Fixtures on Sale $99.99! Made of steel with brass components and powder coated to last for life outdoors
Read on...

NEW Value-priced 60/40 Window Film for short-term use
Create attention-grabbing graphics with 3M™ Scotchcal™ Perforated Window Film IJ67. The polycoated paper release liner that's backed with a continuous paper layer enables easy registration for cross-platform printing. Its pressure-sensitive, removable adhesive offers easy installation both indoor and outdoor.
Read on...

CADlink Releases Online Stock Image/Artwork Subscription Service That Includes Over 2.5 Million Files
In response to ongoing requests from signmakers, engravers, wide format digital print producers and garment decorators, CADlink Technology Corporation has launched an online image subscription service, CADlink Design Elements.
Read on...

NEW Straight-fiber Films from 3M
3M introduces two additions to the Series 1080 head-turning wrap films; straight fiber black and straight fiber anthracite. With no need for printing or an overlaminate, the film can be applied as soon as the package is opened. View all 57 finishes, textures and colors of this popular line online.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Getting Between the Covers

    "Either write something worth reading or do something worth writing."
      --- Benjamin Franklin

Ole Ben always had a way with making a point using as few words as possible. Though meant to be inspiring, the above quote would probably be criticized today as too offensive to the lazy amongst us. There might even be a lawsuit filed and charges brought against Ben's heirs, but in any case, the true intent of his words was to encourage those reading them to give their very best to whatever endeavors they put their hands to.

Two of the classic traits of Benjamin Franklin was that he was a good writer and an avid reader. Franklin would often recommend books to friends and associates and this was at a time when books were not so easy to come by. It was his thought, and the thought of many successful business people even today, that great leaders are great readers.

    "Reading furnishes the mind only with materials of knowledge; it is thinking that makes what we read ours."
      --- John Locke

Just as sitting in a garage doesn't make one an automobile, so too sitting in a library won't necessarily make one smart. Reading good, non-fiction books requires giving full attention to the subject between the covers and digesting the information in a meaningful, and sometimes, profitable way.

Good books on various subjects can make for a well-rounded reader, but sometimes there are side benefits as well. Reading a book on neon lighting or the history of billboards might not seem like the most exciting material, but there are some available that make for quick reads and can spark ideas for your business regardless of the type of sign products and services you provide. Some business leaders have even changed the way they do business from reading and learning from other crafts and trades.

    "To read a newspaper is to refrain from reading something worthwhile. The first discipline of education must therefore be to refuse resolutely to feed the mind with canned chatter."
      --- Aleister Crowley

Be aware that just as when computers first began gaining traction in the late 70s with a slogan, "Garbage in, garbage out," the same holds true for our minds. It's been said that John F. Kennedy read four of five newspapers every morning. While impressive, I personally can't see any benefit to that much news (or hype) in one sitting. If I can get the FSU score and move on to better things, I am fine.

The point is to be selective with what we read. Good motivational materials, good biographies, and good business how-to books should top the list.

    "You can make positive deposits in your own economy every day by reading and listening to powerful, positive, life-changing content and by associating with encouraging and hope-building people."
      --- Zig Ziglar

If you've never considered yourself much of a reader, don't despair. Take little steps at first reading books of interest and alternate with some fiction books you can get lost in. There are plenty of good reading lists recommended by top business people that may be a great place to start. After you've finished a good read, pass it on to your team members and/or friends. Start a book club or an office library and begin to share ideas you've uncovered in books. You may find a solution to a lingering business problem or a new way of conducting business that will help boost the bottom line.

    "There are three kinds of men. The one that learns by reading. The few who learn by observation. The rest of them have to pee on the electric fence for themselves."
      --- Will Rogers

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

October will be here before we know it! Don't miss a single detail as we plan for the industry's hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Register by September 30 for your free SGIA Expo pass.

Feature Articles

How to Survey your Print Customers For Mutual Benefit and Continued Successes
By Margie Dana

Surveying customers shows an interest in what they think, thus sowing inherent goodwill into the relationship.
Read the article...

Hybrid EMC/ Billboards: Combining the Best of Print and Electronic Displays on a Single Billboard
By Louis M Brill

While most outdoor media companies are taking the plunge to add electronic billboards, it is in no way seen as a replacement of the existing print billboard set ups. It is seen more as a compliment to print, each having certain strengths that reinforce each other's advertising potential.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

On sign of Mel's Lone Star Lanes in TX:

    "Family Owned. Shut up! No, You shut up!"

At Keystone United Methodist Church:

    "Prayer: The only call the government can't hear."

Elementary school door:

    "This classroom has gone "0" days without singing a song from Frozen"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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