The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 20
Wednesday October 15, 2014

In this issue:

Product Showcases

NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...

NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...

See the Best of the Industry’s Best at the 2014 SGIA Expo
You heard right. The 2014 SGIA Expo (October 22–24) is heading back to Las Vegas, where everything goes and anything is possible. The industry's most diverse group of educated attendees comes together each year for the annual Expo, and industry leading exhibitors pack the trade show floor with equipment, innovation and solutions. It's the only place to see the latest imaging techniques, newest garment decoration technologies and cutting-edge applications.
Read on...

American Classic Gooseneck Outdoor Sign Light - Click here -
You have seen them or installed them. You will find them anywhere there is a sign that needs lighting! Invented, designed & built in the USA in 1929. On Sale $99.99.
Read on...

ArtCAM is so easy to learn that even middle school children can produce real life parts
Colina Middle School in California offers a CNC CADCAM class using Delcam’s ArtCAM CNC software. In less than half a day students have created signs that were manufactured for the café and little league snack shack. If they can do it so can you! Find out how, click above.
Read on...

York Wallcoverings Launches Substrate Program
Introducing PRINT MEDIA SOLUTIONS, a full line of proven wall décor substrates. York Wallcoverings has a unique understanding of the printing business and the complexities of wall installations. Stop by booth 4658 at the SGIA Show to learn more or click above.
Read on...

Looking For A Free SGIA Expo Pass, click here.
Walk the Expo floor Free. Stop by and say hi at our booth 4219. We hope to see you in Las Vegas 10/22 - 24. Safe travels.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Just Your Imagination

    "I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities."
      --- Dr. Seuss

In his biography of Steve Jobs, titled by the same name, Walter Isaacson tells of how Jobs would instill his sense of what he called, "Distorted Reality" into his team members to get them to believe the unbelievable. Whether it was creating rounded corners for the Apple products, (Jobs hated squares with corners), or stretching the imagination of engineers to develop the iPad, Jobs had a way of not believing in reality and persuading others to see things on a different level.

There were probably some management flaws in Jobs, but it is hard to argue the success of Apple as a result of Jobs forcing his imagination upon the company. Jobs as well as other great leaders learned that the status quo or standard operation procedures is not always the best route to take in business.

    "You can't depend on your eyes when your imagination is out of focus."
      --- Mark Twain

There are many ways to exercise the imagination muscle, but I will list three I've learned that seems to work, especially when you are in a rut and things are in need of a little shake-up.

The first is to get in the habit of making lists. These lists are not to-do list. We all know we have way too many of those! Instead, these lists contain creative ideas for various projects. The best way to begin these lists is to be forceful and keep your appointment with yourself to make the list. All it takes is ten minutes and is well worth the time. Take any project that is before you and list alternative solutions for completing the project. If it is finding a way to sell banners to local schools, list every possible method of getting it accomplished.

    "Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will."
      --- George Bernard Shaw

Remove all barriers when doing this exercise. If you can only name six "standard" solutions such as meeting with school board, etc. begin listing outrageous ones such as pulling a banner by plane over the school, or renting a mascot suit to meet with the school Principal. Work that imagination muscle.

Next, practice reality distortion. Don't settle for what is thought to be true. If your team is thinking that it will take three weeks to complete a project, lead them to believing it can be done in six days. This is of course, outrageous, but that is the point. Help others to stretch their imaginations and see more than what is visible.

    "The visionary starts with a clean sheet of paper, and re-imagines the world."
      --- Malcolm Gladwell

Finally, think like a child. I know, you're probably thinking that you have enough of those people in your company, but really give it a try. Steve Jobs had an engineer at Pixar who always wanted to create a movie where the toys came to life. He saw the entire story unfold through the eyes of a child, but in his own head. Of course, the movie Toy Story became a mega hit with sequels, but it all started with reverting back to thinking the imaginary thoughts of a child. It works in more than just animated movies too. Leaders of auto manufacturers, restaurants, 3M, private aviation companies, and more have all had great success thinking like a child.

Try these three exercises this month and apply your strengthening imagination muscle to your business projects and enjoy the recharged energy and productivity.

    "Live out of your imagination, not your history."
      --- Stephen Covey

Advertiser - 2014 SGIA Expo
2014 SGIA Expo

October will be here before we know it! Don't miss a single detail as we plan for the industry's hottest event, where everything goes and anything is possible.

What: The 2014 SGIA Expo

When: October 22–24, 2014

Where: The Las Vegas Convention Center, Las Vegas, Nevada

Who: Experts and your peers from every sector of the imaging industry. The Expo has literally every part of the industry represented and ready to talk to you in our Expo-exclusive Zones, on the show floor, in educational sessions and beyond!

Register by September 30 for your free SGIA Expo pass.

Feature Articles

Exploring New Windows of Opportunity in Wide-Format Printing
By Bill Lee

Once upon a time, before the advent of wide format printing and fade resistant inks, window treatment manufacturers were confined to offering single colors and replicated patterns, but today the sky can be the limit.
Read the article...

Heat Hierarchy: Transfers, Applied Vinyl and More
By Josh Ellsworth

Entire multimillion-dollar revenue streams can be achieved from one type, let alone a combination, of heat printing technology.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

Join ISA or your Affiliated Association and gain access to key insights and information:

  • Stay on top of current trends and find innovative solutions to keep your customers coming back.
  • Build a strong professional network to learn best practices from your peers.
  • Protect your livelihood by utilizing ISA’s rapid-response government relations team to fight oppressive local, state and federal sign codes.
  • Learn from others in the industry to grow your business.
To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

Sign at a barber's salon in Delhi:

    "We need your heads to run our business"

Seen on a financial services sign in Edison, NJ:

    "Success is relative. More the success, more the relatives."

Notice in a field:

    "The farmer allows walkers to cross the field for free, but the bull charges"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to lend a hand,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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