The Online Magazine For The Sign Trade
e-NewsLetter Volume 15 Issue 22
Monday November 17, 2014

In this issue:

Product Showcases

Epic Graphics Offer from Sign Elements Expires November 20th
To raise awareness for our graphics club, we're inviting you to try out SignElements with this very special deal. For 3 days only you can get the Deluxe Signmaker Collection FREE (worth $1199) with one year membership to above for details.
Read on...

The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...

NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...

The Lighting Solutions Sale $99.99 - Click here -
Outdoor sign lighting fixtures available in traditional incandescent or LED. On sale $99.99 for complete fixture. All you need is a bulb!
Read on...

Wholesale ADA Signs in just 10 working days.
Whether you require Magnesium, Zinc, Photopolymer, or Raster Braille you can count on Advance Corporation for superior quality at an effective cost. Backed by more than 70 years of experience, the Braille-Tac™ Division of Advance Corporation is the acknowledged leader in the specialized field of ADA products on a wholesale basis. We offer competitive prices, quality, and a quick production time.
Read on...

NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...

Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->

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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Brand Your Steak

    "Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand."
      --- Amy Jo Martin

Consumers recognize brands. They identify with a product that they are familiar with through advertisements seen, hearing from others about the brand, and using the product or service themselves. Over time, this familiarization turns into trust and the consumer then knows that they cannot go wrong by buying a Coke, using Google, ordering a Papa John's pizza, or driving a Ford truck. Although not everyone in their circles of influence agree with the purchasing decisions, they can understand and appreciate the loyalty.

Our greatest challenge in business is to attract the same kind of loyalty so that our company name, or the name of the product, or the specialty of our business brings customers to our doors without a second thought. It is the kind of branding that we must all strive for in order to be successful in whatever segment of industry we occupy. Here are four branding rules you can begin applying today to attract more business:

    "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
      --- Jeff Bezos

Here in the South, we have Winn Dixie, a grocery chain that is known as being the "Beef People." In their print ads and television commercials, the company would show a branding iron applied to some really nice looking steak. You could hear the sizzle while the brand left its mark of "W/D," I probably saw the first advertisement over 35 years ago, but the branding affect still lingers.

Now we can't all use the same technique. Those Winn Dixie steaks had better been good to match the ads and branding strategy, and they were. The same holds true for us. We had better provide quality products and service or any fancy branding we do will all be for naught. Rule number one is to strive to provide the best of the best at every turn.

    "Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product."
      --- Elon Musk

Rule number two is to toot your horn at every opportunity that presents itself. Some of us find it difficult to talk about ourselves and our business in a bragging way. A good rule to remember in those settings is that if it is true, you can say it. In other words, there are those who boast about their business at times when the business really stinks. It is sucking pond water and the owner or business leader still brags. But, if you are doing well, let others know. Tell your customers, tell it in advertisements, and tell it to the media.

    "Your premium brand had better be delivering something special, or it's not going to get the business."
      --- Warren Buffett

Rule number three: Don't try to be the best at everything. Find that one niche where your business shines and rest your branding on that.

    "In designing a lifestyle brand, you have to know more than just designing clothes."
      --- Tommy Hilfiger

Finally, rule number four is to know your business as well as your industry. Read association and trade magazines and study the latest trends and movements coming on the horizon. Look for ways to better position your brand in anticipation of new developments. Try to imagine a red hot iron searing your brand onto the best your industry has to offer.

Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!

Feature Articles

Neon Self-Training, Part I
By Randall L. Caba

Learning this process is easier than you think, once you know the secrets.
Read the article...

Tweaking Separations for Better Quality and Faster Production
By Scott Fresener

As a separator you may often be faced with having too many print colors, and having to find ways to reduce the color count.
Read the article...

Looking for an article or trying to find an old one? Check out the article archive:
     View the archive now

Advertiser - ISA Membership
ISA Membership: Grow your business, connect with other members and discover business opportunities!

In order to succeed in the sign business, you need to stay current on a wide array of technical and regulatory issues impacting the sign industry.

The International Sign Association (ISA - is your connection to the very best team of sign code experts in the country. We support our members each and every day by, fighting restrictive sign codes and legislation and monitoring potential restrictions.

After all, less regulation = more signs = more business = more profits!

Join ISA today and put our team of sign code experts to work for you. Gain immediate access to the information and resources you need to keep your business informed and profitable.

To learn more about how the ISA and their Affiliated Associations can help you grow your business visit:

Funny Signs

Sign on liquor store in Milwaukee:

    "In Wine There Is Wisdom. In Beer There Is Strength. In Water There Is Bacteria- You Decide!"

Sign on Riverside Baptist Church:

    "God Expects Spiritual Fruit Not Religious Nuts"

Sign on Valvoline Instant Oil Change Shop:

    "Don't Let The Dinosaurs Die In Vain. Come In Today."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at:

Advertisers That Make Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics:
  Advance Corp, Braille-Tac™ Div.:
  CADlink Technology:
  Clarke Systems:
  Cyrious Software:
  Estimate Software:
  Sign Lighting Fixtures:
  International Sign Association (ISA):
  American RENOLIT Corp:
  Supply 55:
  United States Sign Council (USSC):

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at:
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on

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