SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 1
Friday January 2, 2015

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In this issue:


Product Showcases


50 year old American Classic goes modern $99.99 – Click here
With our gooseneck RLM, all you will need is one fixture that can aim at the wall / signage or you may aim it straight down as a down light. This is possible because we added a cast brass swivel to our gooseneck light fixture. www.ecologicsavings.com
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Producing Solutions

    "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
      --- Peter Drucker

Providing a product for a customer is essentially providing a solution for that person. Whether it is a large banner for a high school function, a hundred-thousand dollar LED sign for a business, or a real estate sign for a new agent, they are all solutions. The products may be more of a want than a need for a customer, but what you provide is still a solution.

Some businesses provide a service and not a physical product, but the service translates to a product being provided for the customer and thus it too is a solution. When we think of our businesses as providing solutions and not products and services, we tend to look at selling these things in a different light. In order to offer our customers, as well as to let prospects know what we have to offer, systems need to be put in place to help us move our products.

    "A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message."
      --- Jack Welch

Putting strategies in place is helpful in several areas of business. McDonalds is famous for having strategies for everything from the construction of the restaurant to the advertisements, to the cooking of french fries. Michael Gerber in his best-selling E-Myth books explains why having strategies and methods in place is so important for businesses to succeed. These processes help business owners to share successful methods of doing business with their employees so that the product is made, marketed, sold, and serviced the same way every time without having to reinvent the process.

    "People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps."
      --- Mary Kay Ash

An extension of the company (and by default, an extension of the product) are your team members. Creating excitement and enthusiasm for the product is essential if the product is to sell. If you have an employee who is more like an Eeyore and less of a Tasmanian Devil in describing your products, you will not be selling for very long.

    "Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it."
      --- Will Rogers
One strategy you can begin to implement for 2015 is to make sure that all of your team members see your products as solutions. Not every customer will require your products as a solution, but perhaps there are some things about your products that you can share with customers that highlight things that may be a solution for a problem they don't know about yet. In other words, brainstorm with your team all of the solutions your products can provide. Get really serious about this and force the team to list 10, 30, or 100 things that your products can do for your customers. Then train your salespeople to offer those perspectives of the products never seen before.

Steve Jobs never believed in market research. He said that he created products for people for the needs they didn't know they had. You can do the same. The beauty of this exercise is that is forces the whole company to know the products inside and out and to feel more confident about the solutions that they can provide.

    "When you are having fun and creating something you love, it shows in the product. So when a woman is sifting through a rack of clothes, somehow that piece of clothing that you had so much fun designing speaks to her; she responds to it and buys it. I believe you can actually transfer that energy to material things as you're creating them."
      --- Tom Ford


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!


Feature Articles

Stay Ahead with Accurate Sign Estimating Using Advanced Technologies
By Johnny Duncan

Submitting the winning bid for sign projects is more challenging today than ever before. Click for some insider perspectives on optimizing your company efficiency with estimating.
Read the article...


A Look at Dye Sublimation
By SGIA Technical Department

Dye sublimation transfer printing has established itself as the preferred technique for printing polyester woven and knitted fabrics in the apparel and home decoration markets.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!

Funny Signs

Billboard in Valdosta:

    "Tattoo Charlies. Done while you wait!"

Sign on fence at a crocodile farm in Louisiana:

    "Those Who Throw Objects At The Crocodiles Will Be Asked to Retrieve Them"

As seen in Quesnel, British Columbia, Canada:

    "All of those who hate speeding tickets, raise your right foot"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  Advance Corp, Braille-Tac™ Div.: www.AdvanceCorp.com
  ArtCAM: www.artcam.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Cyrious Software: www.cyrious.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  American RENOLIT Corp: www.renolit.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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