SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 2
Thursday January 15, 2015

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In this issue:


Product Showcases


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...


50 year old American Classic goes modern $99.99 – Click here
With our gooseneck RLM, all you will need is one fixture that can aim at the wall / signage or you may aim it straight down as a down light. This is possible because we added a cast brass swivel to our gooseneck light fixture. www.ecologicsavings.com
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 888-350-3357 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Take the Leadership Challenge

    "Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that."
      --- Herb Kelleher

If you get a chance, and you have time to read a book, I suggest a classic that has been around for over 25 years titled, The Leadership Challenge, by James M. Kouzes and Barry Z. Posner. But, if you feel you don't have the time, I will outline here five key leadership principles that you can begin applying to your business today. The book offers so much more, so it is worth a read.

The first principle is to Model the Way. What is meant by that is that if you have employees, your actions are being watched on a daily basis. If you talk a good talk about providing great customer service, working with integrity, and treating others fairly, but you don't do those things, your words are useless.

    "Employee loyalty begins with employer loyalty. Your employees should know that if they do the job they were hired to do with a reasonable amount of competence and efficiency, you will support them."
      --- Harvey Mackay

The second principle is Inspiring a Shared Vision. This means that the leader sets a course, communicates the course to the team, and sticks to the course. It is amazing to me how many business leaders hide this information from their team members. It is as if they are afraid of letting the cat-out-of-the-bag for some strange reason. To the team, it shows a lack of confidence not just in the team, but a lack of self-confidence on the part of the leader.

    "Do Lipton employees take coffee breaks?"
      --- Steven Wright

Number three is Challenging the Process, which means that the leader equips team members with the right tools - education, training, equipment - and then allows them to fail. It is the competent leader that can do this without freaking out over the consequences. The smart players know that well-trained employees may fail, learn from their failures and provide even greater productivity than ever before.

    "If you are a parent, you have probably already realized that your children are always watching what you do. And just as children watch their parents and emulate their behavior, so do employees who are watching their bosses."
      --- John C. Maxwell

The fourth key principle found in The Leadership Challenge is Enabling Others to Act. This means that the leader builds trusting relationships with team members and this in turn builds confidence and trust in the leader. The leader that incorporates this principle is not afraid of the employee surpassing the leader in productivity, creativity, sales, and more.

    "The only people whose opinions I worry about are my wife, my children, and my employees."
      --- Alan Sugar

Finally, the fifth principle is Encouraging the Heart, which implies the touchy-feely side of leadership such as providing encouragement, sympathy and empathy when needed, and celebrations when a team member succeeds.

Applying just one of these principles will make a positive difference in your business, but can you imagine mastering all five? Your business will reach new heights and you will have mastered the leadership challenge.


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!


Feature Articles

The State of Digital Die-Cutting/Digital Finishing for Wide- and Grand-Format Print in 2014
By Steve Aranoff

Oh how the market has grown and changed to accommodate varying needs and wants in the digital finishing and cutting shops. Read on to see the most current trends.
Read the article...


New Mexico Neon on Route 66
By Jennifer LeClaire

Sign makers are getting their kicks restoring vintage neon signs along New Mexico’s portion of Route 66.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!

Funny Signs

In a Japanese restaurant (over each of several fountains):

    "Yes, it is real water. Please do not touch"

A Sign On The Side Of The Highway Saying:

    "Used Cows For Sale"

Changeable Letter Sign In Front Of Church In Springhill, FL:

    "Smoking or Non Smoking"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  Advance Corp, Braille-Tac™ Div.: www.AdvanceCorp.com
  ArtCAM: www.artcam.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  American RENOLIT Corp: www.renolit.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 888-350-3357 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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