"I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities."
--- Dr. Seuss
In the book, How to Think Like Leonardo da Vinci, the author, Michael J. Gelb, gives illustrations from the life of Leonardo da Vinci for everything from everyday problem-solving to coming up with creative business solutions. But the theme throughout the book, and as with any study of da Vinci's life, is one of extreme imagination put to good use. Leonardo da Vinci applied imagination on steroids!
The point is that he was able to do incredibly amazing things such as create beautiful paintings and sculptures, produce detailed literature teaching others about the human body, record exhaustive studies on plant and animal life, and even make blueprints of the first ever helicopter. He did so much more by putting his imagination to work and not stifling his creative energies.
"Logic will get you from A to B. Imagination will take you everywhere."
--- Albert Einstein
If you've ever watched children at play you will notice an unrestrained imagination at work. Of course, as we grow older we tend to put those childish things aside and "grow up" and live according to the adult code of behavior that keeps us out of trouble and lets our friends know that we haven't completely lost it.
But what if we were to tap into just a small portion of our play side? What would happen to our business if we doodled more, played with clay, threw water balloons, participated in sidewalk chalk art, or made mud pies?
"All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose."
--- Brain Tracy
When we take a look at our daily to-do list, it is pretty much full of things that must be accomplished in order to keep the doors open, people on payroll, and make a little money. We all can agree that time is a precious commodity and adding any new processes to the day is simply a crazy suggestion.
But if we look at the overall picture, we see that taking the time to tap into our imagination and creative side can actually pay off in the long run. The dividends of coming up with a new way of producing our products, delivering a service, advertising our business, or hiring new talent can be huge. We first need to learn to play again.
"The visionary starts with a clean sheet of paper, and re-imagines the world."
--- Malcolm Gladwell
Begin the process of play with a simple sheet of paper and a pencil-- (you remember, it is a stick-looking thing with lead in the middle of it). Take the first fifteen minutes before work, or during lunch, or late at night, or whenever you find to be your most creative time., but just fifteen minutes though and no longer.
Then take just one subject of your business that is giving you a headache. Let's say it is meeting payroll. During your imagination period, take yourself to the sandbox and begin throwing out crazy ideas and jotting them down: We can pay employees in bitcoins. We can pay for performance only. I can give the problem to my employees and let them be me for the day. We can hire children and not pay them- (please don't! There are laws).
"You can't depend on your eyes when your imagination is out of focus."
--- Mark Twain
Here is the bottom line: You may not come up with the perfect solution simply by tapping into your imagination once again, but studies show that this type of thinking opens a process in your mind that employs your logic senses more effectively and efficiently. It is worth a try.
Workflow - It's All About Your Business
By Bryan Manwaring
As a digital graphics printer, the key to profitability is a productive workflow. Keeping your equipment and operators productive is a requirement that directly affects your bottom line.
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Vehicle Wrapping Contracts 101
By Jennifer LeClaire
Wrapping vehicles without a signed contract that spells out what the customer should expect - and shouldn't expect - from your sign shop is a mistake that could cost you. Find out how to avoid liabilities with a solid contract.
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Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!
The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.
At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.
The current exhibitor list is already online and being updated continually. And most importantly, registration is open!
Kyushi, Japan Detour sign:
At a conference in LA:
"For anyone who has children and doesn't know it, there is a day care on the first floor"
As seen in North Vancouver:
"Attention Dog Guardians: Pick up after your dogs. Thank you. Attention Dogs: Grrrrr, Bark, woof, Good dog"
We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: email@example.com.