SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 4
Monday February 16, 2015

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In this issue:


Product Showcases


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


Exterior Sign Light Fixtures – Click here
Lifetime guaranteed USA made Outdoor Sign Lighting Fixtures on Sale $99.99! Made of steel with brass components and powder coated to last for life outdoors. www.ecologicsavings.com
Read on...


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Think Like Leonardo da Vinci

    "I like nonsense, it wakes up the brain cells. Fantasy is a necessary ingredient in living, it's a way of looking at life through the wrong end of a telescope. Which is what I do, and that enables you to laugh at life's realities."
      --- Dr. Seuss

In the book, How to Think Like Leonardo da Vinci, the author, Michael J. Gelb, gives illustrations from the life of Leonardo da Vinci for everything from everyday problem-solving to coming up with creative business solutions. But the theme throughout the book, and as with any study of da Vinci's life, is one of extreme imagination put to good use. Leonardo da Vinci applied imagination on steroids!

The point is that he was able to do incredibly amazing things such as create beautiful paintings and sculptures, produce detailed literature teaching others about the human body, record exhaustive studies on plant and animal life, and even make blueprints of the first ever helicopter. He did so much more by putting his imagination to work and not stifling his creative energies.

    "Logic will get you from A to B. Imagination will take you everywhere."
      --- Albert Einstein

If you've ever watched children at play you will notice an unrestrained imagination at work. Of course, as we grow older we tend to put those childish things aside and "grow up" and live according to the adult code of behavior that keeps us out of trouble and lets our friends know that we haven't completely lost it.

But what if we were to tap into just a small portion of our play side? What would happen to our business if we doodled more, played with clay, threw water balloons, participated in sidewalk chalk art, or made mud pies?

    "All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose."
      --- Brain Tracy

When we take a look at our daily to-do list, it is pretty much full of things that must be accomplished in order to keep the doors open, people on payroll, and make a little money. We all can agree that time is a precious commodity and adding any new processes to the day is simply a crazy suggestion.

But if we look at the overall picture, we see that taking the time to tap into our imagination and creative side can actually pay off in the long run. The dividends of coming up with a new way of producing our products, delivering a service, advertising our business, or hiring new talent can be huge. We first need to learn to play again.

    "The visionary starts with a clean sheet of paper, and re-imagines the world."
      --- Malcolm Gladwell

Begin the process of play with a simple sheet of paper and a pencil-- (you remember, it is a stick-looking thing with lead in the middle of it). Take the first fifteen minutes before work, or during lunch, or late at night, or whenever you find to be your most creative time., but just fifteen minutes though and no longer.

Then take just one subject of your business that is giving you a headache. Let's say it is meeting payroll. During your imagination period, take yourself to the sandbox and begin throwing out crazy ideas and jotting them down: We can pay employees in bitcoins. We can pay for performance only. I can give the problem to my employees and let them be me for the day. We can hire children and not pay them- (please don't! There are laws).

    "You can't depend on your eyes when your imagination is out of focus."
      --- Mark Twain

Here is the bottom line: You may not come up with the perfect solution simply by tapping into your imagination once again, but studies show that this type of thinking opens a process in your mind that employs your logic senses more effectively and efficiently. It is worth a try.


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!


Feature Articles

Workflow - It's All About Your Business
By Bryan Manwaring

As a digital graphics printer, the key to profitability is a productive workflow. Keeping your equipment and operators productive is a requirement that directly affects your bottom line.
Read the article...


Vehicle Wrapping Contracts 101
By Jennifer LeClaire

Wrapping vehicles without a signed contract that spells out what the customer should expect - and shouldn't expect - from your sign shop is a mistake that could cost you. Find out how to avoid liabilities with a solid contract.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!

Funny Signs

Kyushi, Japan Detour sign:

    "Stop: Drive Sideways"

At a conference in LA:

    "For anyone who has children and doesn't know it, there is a day care on the first floor"

As seen in North Vancouver:

    "Attention Dog Guardians: Pick up after your dogs. Thank you. Attention Dogs: Grrrrr, Bark, woof, Good dog"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  ArtCAM: www.artcam.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  American RENOLIT Corp: www.renolit.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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