SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 6
Monday March 16, 2015

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In this issue:


Product Showcases


Huge Discounts on Wide Format Media!
Save up to 80% OFF on Aqueous Media, Latex Media, Solvent/Eco-Solvent Media, UV Media, Laminates, Laser Media, Accessories at Discount Media Barn.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


American Classic Gooseneck Outdoor Sign Light - Click here -
You have seen them or installed them. You will find them anywhere there is a sign that needs lighting! Invented, designed & built in the USA in 1929. On Sale $99.99. www.ecologicsavings.com
Read on...


Get A Free Trade Show Pass to the ISA International Sign Expo 2015 in Las Vegas
The International Sign Association’s International Sign Expo returns to Las Vegas, Nevada, April 9 - 11, 2015, with the latest sign trends and technologies driving the growth of the visual communications industry. Click above for a free trade show expo pass from SignIndustry.com.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

The Price is Right

    "Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product."
      --- Ron Johnson

Putting a price on your products and your services is a tricky task. Some people simply look around the market to determine what to charge. If Joe's Signs and Things, located just five miles away is pricing a thirty foot by four foot banner for $200, then all banners in the same size, of roughly the same quality, in the same town is probably going to sell a little below or a little above $200.

That was a simplified market survey and is a quick rule of thumb many businesses use today. But if your product or service delivers something special or has that extra something that you believe will really please the customer, you can price that same banner at a premium level. The trick is knowing how to communicate that extra something to your customers.

    "Labor was the first price, the original purchase - money that was paid for all things."
      --- Adam Smith

Your customers today don't really care how many hours you and your staff put into the final product - they just want the outcome for a fair price. The labor costs is something that has to be figured into the price before giving the quote to the customer. The customer will often take your price and shop it out to see if they can get a better deal.

However, if your product or service is something that only your business can provide or something that is provided in a special way, then you can recoup all of your costs along with a more expansive profit margin.

    "If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough."
      --- Roy H. Williams

One way to get away from having to undercut your competitors prices is to get rid of that mindset all-together. Find that special way to deliver the product or service and charge a higher price for it. It is not simply a matter of raising your prices, but raising your prices while providing a higher level of quality.

    "Cutting prices or putting things on sale is not sustainable business strategy."
      --- Howard Schultz

I recently had some air conditioning work done at our home. I contacted a company that came recommended and was glad that I did. The crew that was sent out were polite and professional. They wore paper booties in the house and discarded them after they climbed around in the attic. It was top-notch service that I gladly paid more for.

What is it that you can change today to create a better delivery of your product, or a better warranty, or consultation, or premium service that you can charge more for?

    "Price is what you pay. Value is what you get."
      --- Warren Buffett

If you want to be the top dog and charge more, draw up some plans this week just for kicks. Take one element of your business that you believe you can provide a higher level of service that your competitors are not providing. Educate your staff and try it out for a few months. Don't be afraid to charge more for this extra touch. It will set you apart from others and create greater demand with people talking about your business.


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!


Feature Articles

Wide Format: Much More Than Just Print
By Steve Bennett

Typically, signs, direct mail and printed collateral contribute to exposure, motivation and recognition of needs toward a product. These lower-value tools contribute to 30 percent of the buying decision. But research has demonstrated that 70 percent of purchasing decisions are made at the point of purchase.
Read the article...


Screenprinting 101 Part III
By John Benedetto

This is part three of a series of helpful and timely tips for both the beginner and seasoned screenprinter. These articles are written with the beginner in mind, many times there are several answers to the same problem.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - ISA Sign Expo 2015
Registration for ISA Sign Expo 2015 is OPEN!

The International Sign Association is inviting you to get a jump start on planning for ISA International Sign Expo 2015 by registering right now. ISA Sign Expo 2015 is back at the Mandalay Bay Resort and Convention Center in Las Vegas on April 8-11. Already, the 200,000-square-foot exhibit hall floor is more than 90 percent sold out. This year's ISA Sign Expo is looking to be the largest yet with more than 550 exhibitors and 21,000 attendees.

At every corner, sign and visual communications professionals can explore the leading products and innovations - ISA Sign Expo showcases the ENTIRE industry all in one event! Wide-format and 3-D printers, channel letters, neon, architectural signage and digital sign systems all will be on display. The Dynamic Digital Park will include educational seminars with exhibitors offering solutions for traditional sign companies that want to explore digital signage as a new business opportunity.

The current exhibitor list is already online and being updated continually. And most importantly, registration is open!

Funny Signs

At a bookstore:

    "Rare, out-of-print, and nonexistent books"

Sign on a construction site:

    "The Spare Key to the First Aid Room is available in the First Aid Room"

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  ArtCAM: www.artcam.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  American RENOLIT Corp: www.renolit.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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