SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 9
Friday May 1, 2015

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In this issue:


Product Showcases


Outdoor Sign Lighting $99.99 Sale– Click here
RLM 'gooseneck' sign light fixture. Lifetime warranty. Available in 8 powder coated finishes. In Stock. USA made. www.ecologicsavings.com
Read on...


Laser Cutters for the Sign & Graphics Industry - Coherent
See how a sign maker has successfully implemented a Coherent laser tool into their production shop. Find out what a Coherent laser tool can do for you. Reach out for a live demo.
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


Your co-workers or friends may find this newsletter useful too...
Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Winning In The Marketplace

    "To win in the marketplace you must first win in the workplace."
      --- Doug Conant

One of the buzz phrases in business today is "employee engagement," which in a nutshell means that your employees are really into what they are doing. They know, understand, and embrace the company's mission and truly want to go where the business is going. On the surface this concept seems like a simple thing to accomplish, but more often than not, businesses struggle with getting their employees in the game.

    "There are only three measurements that tell you nearly everything you need to know about your organization's overall performance: employee engagement, customer satisfaction, and cash flow."
      --- Jack Welch

Without a workforce that knows where the company is heading, there are simply employees waiting around for a paycheck. Employees cannot and will not feel the same excitement about the business that you do if they don't know what it is they should be feeling. They become the cashier with the glazed look in her eyes that doesn't provide a service, but merely robotic movements to transactions. Or it is the guy selling a sign product with a "take it or leave it" attitude.

These are people not engaged in their work because they don't see the purpose of the engagement. They need to be told and shown why their work matters and how it fits into the overall plan of the business and its mission.

    "Accept the fact that we have to treat almost anybody as a volunteer."
      --- Peter Drucker

Drucker states the solution perfectly. Volunteers only volunteer if they believe in the cause. People won't help build homes, serve in pregnancy centers, or feed the homeless unless they understand the cause. It is up to you to explain not only the direction of the business, but the why behind the reason for going in that direction.

Some business leaders feel that it is none of the employee's business to know the direction or the who, what, and why of the business. This is a huge mistake. That is not just my opinion, but has been proven time and time again by the number of business failures compared to those that succeed because they do share this information.

    "Engaged employees are in the game for the sake of the game; they believe in the cause of the organization."
      --- Paul Marciano, PhD

By giving a reason, (other than a paycheck) for someone to work for your company is extremely profitable for your business. This includes improved confidence, morale, task ownership, loyalty, integrity, honesty, performance, better customer service, and more. Employers who take the time to explain the core values as well as the mission of the business from day one have less employee turnover than those who don't. Showing team members the way helps to keep the entire organization on track and increases the bottom line for everyone.

    "Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service in the marketplace."
      --- Simon Mainwaring

The leader's job is tough and is made even harder by taking on the roll of steering the business. The ultimate decision should fall on the leader, but getting to that decision should be shared with all team members. Brainstorming sessions with employees works wonders for finding new profit centers, better ways of performing the job, and setting milestones for the company. Tap into this vast resource to share the burden so you can ultimately share the wealth.

    "I think happiness is a combination of pleasure, engagement and meaningfulness."
      --- Ian K. Smith


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

The Case for Professional Service
By Bob Flipse

Though there may be a cost to utilizing professional services, ask yourself, 'What is the cost of having things done right?'
Read the article...


The Story Of A Country Sign Painter
By Rudy & Steve Berg

Been there and done that. And thus begins the story of Johnny Berg...
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

Posted on the snack bar of a hospital in Prince Georges County, Maryland:

    "Hospital Policy is to refuse service to hospital patients."

Sign in downtown Detroit on the Fisher building door:

    "Caution: Automatic Door (push to operate)"

As seen on the back of a delivery truck in Wyoming:

    "In case of nuclear attack, the ban on school prayer will be lifted."

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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