SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 11
Monday June 1, 2015

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In this issue:


Product Showcases


The Lighting Solutions Sale $99.99 - Click here -
Outdoor sign lighting fixtures available in traditional incandescent or LED. On sale $99.99 for complete fixture. All you need is a bulb! www.thelightingsolutions.com
Read on...


Shanghai Int'l Four New Advertising & Sign Technology & Equipment Exhibition
June 30 - July 2, 2015 at SNIEC Shanghai New International Expo Center
Read on...


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Doing Business Like Buffett

    "Life goes by fast. Enjoy it. Calm down. It's all funny. Next. Everyone gets so upset about the wrong things."
      --- Joan Rivers

You usually can't go wrong with taking business advice from a multi-billionaire. I am not that person, but I do recall hearing about some great advice Warren Buffett gave to shareholders over the years in his Berkshire Hathaway annual letters. He tells investors to look at stocks just like businesses. Here are four rules for business from Buffett that is great advice for us all.

One of Buffett's key points is for business leaders to stay focused. Buffett warns that even a great company can see its "value stagnate in the presence of hubris or of boredom that caused the attention of managers to wander." Focusing on what we do best and leave the rest is a great way to grow stronger, growing strong roots in our niche.

    "The new information technology... Internet and e-mail... have practically eliminated the physical costs of communications."
      --- Peter Drucker

Buffett is big on keeping the cost of business as low as possible. In a 1996 letter, he wrote that being a "low-cost operator" is directly responsible for the success of Berkshire's GEICO auto insurance subsidiary. Buffett says that, "Low costs permit low prices, and low prices attract and retain good policyholders." And when those customers recommend GEICO to their friends, the company gets an "enormous savings in acquisition expenses, and that makes our costs still lower."

We can't all be as big as GEICO, but we can influence our sphere of control and find ways to keep our business costs low to make us very competitive in our segment of the industry.

    "Do the difficult things while they are easy and do the great things while they are small. A journey of a thousand miles must begin with a single step."
      --- Lao Tzu

The third rule from the vault of Buffett's letters is to keep it small. In 2006, Buffett wrote that he's skeptical "about the ability of big entities of any type to function well." In Buffett's opinion, the "size seems to make many organizations slow-thinking, resistant to change and smug." That's one reason Berkshire's corporate headquarters still has only a handful of employees, with almost all the managing work left to its unit's managers. As Buffett states, "It is a real pleasure to work with managers who enjoy coming to work each morning and, once there, instinctively and unerringly think like owners."

Growing as a business is typically the goal of most small businesses, but as Buffett points out, it is controlled growth while keeping the small business hunger and ambitions.

    "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
      --- Jeff Bezos

Finally, Warren Buffett knows that to build and keep a thriving business we must keep our reputation intact. In his mind, the most important piece of advice for businesses is to maintain a sterling reputation for honesty by never doing something you wouldn't want to see reported on the front page of your local newspaper.

After taking control of the financial firm Salomon in the wake of a major 1991 scandal, Buffett famously told a Congressional panel that he had a simple message for employees: "Lose money for the firm and I will be understanding; lose a shred of reputation for the firm and I will be ruthless." As he put it in one of his most-often quoted sayings: "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

    "Warren Buffett has shown you can be very, very successful without being rapacious, while still being honest, without engaging in constant legal battles."
      --- Guy Spier


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

The Question of K: A Primer on Gray Component Replacement
By Chris Brown

For a theoretically perfect inkjet printer, combining cyan (C), magenta (M) and yellow (Y) inks would produce a perfect black. Reality, however, is not perfect.
Read the article...


Media Facades: High-Tech Digital Building Wraps
By Louis M. Brill

Now with LED video screens comes the outdoor advertising impulse to create the ultimate building wrap, a media facade, which is an LED video screen that completely covers the front of a building and presents a kaleidoscope of imagery that dances across the building.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

Seen on an electrical appliance store in Spokane, WA:

    "Go modern! Go gas! Go BOOM!"

For sale sign in Knoxville, TN:

    "1/2 Cocker Spaniel, 1/2 Sneaky Neighbor's Dog"

Found on a street corner in New York City:

    "RED ZONE: No Parking, No Standing, No Stopping, No Kid-ding!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  Sign Lighting Fixtures: www.ecologicsavings.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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