SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 12
Monday June 15, 2015

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In this issue:


Product Showcases


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


Shanghai Int'l Four New Advertising & Sign Technology & Equipment Exhibition
June 30 - July 2, 2015 at SNIEC Shanghai New International Expo Center
Read on...


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Being Different

    "Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary."
      --- Cecil Beaton

There are those in our world who choose to be different for the sake of being different. In other words, the shock jocks, the rebellious teens, and the law breakers who act differently for the attention and shock value that it brings, they are actors on a stage seeking to grab stares toward them.

Another type of difference is adopted by entrepreneurs who have found a better way to provide a quality product or service. They embrace a path that is different than the norm and choose to not only think outside the box, but even design a different shaped box to step outside of.

    "If there are things you don't like in the world you grew up in, make your own life different."
      --- Dave Thomas

If you are continually doing business the way you always have because that is the way you were taught, maybe it is time for a creative checkup. Perhaps a little jolt of "being different" might be just what your business needs right now.

    "In order to be irreplaceable, one must always be different."
      --- Coco Chanel

One portion of your business that is usually the easiest to get creative in and therefore, to be different in, is marketing. Pick up any magazine or book on marketing and you will see several examples of "different" ways to get the message out about your business.

A good author to glean examples of being different is Seth Godin. Seth has authored several marketing books that have changed the course of business for the good for many business owners. Many of his books such as, Purple Cow, Meatball Sundae, Tribes, and All Marketers are Liars, provide usable tips and insights for being different and gaining customers.

    "All I would tell people is to hold onto what was individual about themselves, not to allow their ambition for success to cause them to try to imitate the success of others. You've got to find it on your own terms."
      --- Harrison Ford

If you continue doing the same ole thing that others in your industry segment are doing, then you will continue to get the same results that you've always obtained --- for a little while. Then, the wheels begin to come off.

    "Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause, of fear. Perhaps the action you take will be successful; perhaps different action or adjustments will have to follow. But any action is better than no action at all."
      --- Norman Vincent Peale

Being different doesn't mean that you have to dye your hair purple (for those of us that still have hair), or read the bathroom walls to a live radio audience in order to make your business more profitable. It does mean that there is alternative ways to do business and that now might be the time to investigate how you can do things differently.

Maybe you can set a goal this month to call on all existing customers to let them know that you will be hosting a summer cookout at your shop and they are all invited. Have them bring the kids too and invite a clown for the day. The cost is minimal, but the dividends great. It is different, perhaps unexpected, and you will get to know your customers on a deeper level.

    "My earliest memory is of feeling different. My parents told me that I wasn't like other children."
      --- Billy Corgan (lead vocalist - The Smashing Pumpkins)


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

Color and Luminance Uniformity Correction for LED Video Screens
By Scott Harris

LED video screens are amazing. They are bright enough to see in broad daylight; they can stand up to severe weather conditions, they last almost forever, and they consume far less power than CRT technology. If only they weren’t so blotchy! This article explains the causes of luminance and color non-uniformity in LED screens, and what screen manufacturers can and are doing to fix these problems.
Read the article...


Traditional Die Cutting Versus Digital Die Cutting
By Renee Simpson

With increasing demand comes the growing need for better and faster technology in all sectors of the trade. This includes die cutting, a constantly evolving finishing technique that relies heavily on its relevance in the field.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

In an auto repair shop:

    "While you wait for the man in charge, why not talk to the woman who knows what's going on"

In a cafeteria:

    "Shoes are required to eat in the cafeteria. Socks can eat any place they want."

Seen on a garbage truck:

    "Satisfaction guaranteed or double your trash back!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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