SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 13
Wednesday July 1, 2015

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In this issue:


Product Showcases


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


Shanghai Int'l Four New Advertising & Sign Technology & Equipment Exhibition
June 30 - July 2, 2015 at SNIEC Shanghai New International Expo Center
Read on...


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...


NEW Fiery, Fierce & Fizzy Color Options from 3M
Incite jaw-dropping reactions with Fiery Orange, Fierce Fuchsia, and Raspberry Fizz—a few of the 18 new colors in the 3M™ Wrap Film Series 1080 line. No printing, no overlaminate, just open the box and start wrapping. View all 75 finishes, textures and colors online.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Teach Your Team

    "The art of teaching is the art of assisting discovery."
      --- Mark Van Doren

This magazine allows me to rub elbows with business people from a variety of industries and every one I meet has a story to tell about their business. It could be how they got started, the successes they've had and the obstacles they face, market conditions, competition woes, and triumphs and difficulties with employees. Most have been around the block a time or two and are well-seasoned in the art of business.

But sometimes I meet a business leader who is overstressed about his or her floundering business and the condition of their staff. Some complain that their employees just don't get it. They rant on about how team members are not performing and some even consider their employees incompetent and stupid. It is always amazing to see which direction their fingers are pointing - at employees - as if it is totally their fault.

    "Tell me and I forget. Teach me and I remember. Involve me and I learn."
      --- Benjamin Franklin

In regard to employees, the person running a business is mentor, scout leader, organizer, babysitter, and teacher all rolled into one. It is the teaching part that is often overlooked and one that is so vital to ensuring that team members know how to perform well in their jobs. It is the responsibility of the business owner or leadership team to make sure that all employees understand the tasks they need to perform, how to perform them, and why they perform them.

    "I remind myself every morning: Nothing I say this day will teach me anything. So if I'm going to learn, I must do it by listening."
      --- Larry King

If a business leader says that his employees are stupid and can't perform their jobs, it is a reflection on the leader. The first, and one of the most important parts of teaching is determining what it is that the student (employee) needs to learn. Begin by observing and listening to team members to find out what they are missing or why the task is done improperly or poorly. A subject cannot be taught until we find out what is already known.

    "Good teaching is one-fourth preparation and three-fourths pure theatre."
      --- Gail Godwin

Teaching employees is an ongoing process and is easier if examples and stories are used to illustrate why a sign is installed a certain way or why we get the contract signed before beginning the project. Daily and weekly morning meetings are helpful in this regard and keeps employees motivated and willing to keep the business on track with its mission.

Another cool tip is to appoint one employee per week to teach a class on anything the business does. If it is sign installation, block out an hour or two in the shop for an employee to teach others how the job should be performed based on the company's standards. Allow a sales person to mentor other sales agents on how to close a sale or call on a prospect. It is true that the more you teach, the better you learn. Begin today - class is in session.

    "Or heritage and ideals, our code and standards - the things we live by and teach our children - are preserved or diminished by how freely we exchange ideas and feelings."
      --- Walt Disney


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

The Solution for Printing More
By Courtney Matlick-Kubitza

The most logical way to increase the return on a heat press investment is to increase production speed. Add to that the versatility of a heat press and heat-applied graphics present many ways for apparel decorators to take their business to the next level.
Read the article...


Understanding Bit Depth
By Michael Reichmann

Unscrambling the concept of bit depth. Come on, you know you wanted to know the actual facts behind it...
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

As seen on a billboard ad for a safe company:

    "If your stuff is stolen, it's not our vault!"

Outside a country shop in West Virginia:

    "We buy junk and sell antiques"

Road sign seen in Utah:

    "Soft Shoulder, Blind Curve, Steep Grade, Big Trucks…. Good luck!"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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