SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 14
Wednesday July 15, 2015

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In this issue:


Product Showcases


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


NEW Flexible Substrate Optimized for use with LEDs
3M™ Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Please forward this e-Newsletter along to them, or point them to subscribe at: This link. :)

Hold On To What You Have

    "Your most unhappy customers are your greatest source of learning."
      --- Bill Gates

In his book, "Onward," Howard Shultz, the CEO of Starbucks talks about the time that W. Craig Jelinek, the CEO of Costco gave him advice that it is much easier and better to work to keep existing customers that it is to try to go after new ones. Shultz took this advice to heart and rolled out Starbuck's ultra successful Customer Loyalty Program energizing the company's existing customer base and bringing in millions of dollars in profits.

Every time we lose a customer to the competition, we also lose the hundreds and sometimes thousands of dollars it took to get them on board in the first place. All of the marketing efforts and the time it took to learn the wants and needs of that customer just walked out the door. It is so hard to bring them back and even more difficult to replace them.

    "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
      --- W. Edwards Deming

Our existing customers are our ambassadors to our market. They say things about us, show off our work, and recommend our services to others. Losing them is like losing several full-page ads in the newspaper or a radio or TV commercial. We need them more than they need us, so it behooves us to do all that we can to hang onto them. If you are being threatened by a customer leaving, drop everything right now and do all you can to keep them.

    "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
      --- Jeff Bezos

One small thing that we can all do to try to hang on to our existing customer base is to let them know how much they mean to us. Sending out a "Thank You" card is the very least we can do. Wining and dining them doesn't hurt either. If we let them know how much we care to have their business, they are more likely to stay with us because they know they will be treated like VIPs.

    "It is so much easier to be nice, to be respectful, to put yourself in your customers' shoes and try to understand how you might help them before they ask for help, than it is to try to mend a broken customer relationship."
      --- Mark Cuban

Let's all begin today to be just a little nicer to our customers. No! Let's vow to be a lot nicer and to really turn up the love light for our customers. We need to set aside one day for every existing customer to shower them with kindness and appreciation for what they bring to our businesses. We should be a little inconvenienced and take the time, money, and energy that is required to let them know that we care about them and that we want to continue the relationship meeting their needs and to find a way to do so before they even ask us to.

If we don't, someone else will.

    "Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships."
      --- Ross Perot


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

2D Digital Printing to 3D Additive Manufacturing: Add a New Dimension?
By Vincent Cahill

In addition to print providers, manufacturers and distributors that have been associated with 2D digital inkjet printing have been expanding their interests to include 3D digital print.
Read the article...


Cast vs. Calendered Vinyl Films
By Molly Waters

Learn the differences and why to use the right vinyl in the right application. A quick read through this article will help you understand all the ins and outs of calendered and cast vinyl.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

As seen posted in an office:

    "Would the person who took the step ladder yesterday please bring it back or further steps will be taken!"

As seen outside a secondhand shop:

    "WE EXCHANGE ANYTHING - BICYCLES, WASHING MACHINES, ETC. WHY NOT BRING YOUR WIFE ALONG AND GET A WONDERFUL BARGAIN"

As seen in yet another paper:

    "RED TAPE HOLDS UP NEW BRIDGES "

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Always trying to pitch-in,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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