SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 15
Monday August 3, 2015

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In this issue:


Product Showcases


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


Smoldering New Colors from 3M™ Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it’s ready to use right out of the box. See colors and get samples online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


The Simple Way to Create a Digital Message - modular e Digital Signage Software
modular e is a web-administered digital sign application that is easy to implement and use. No servers, no IT support, and no graphic designers are needed to deliver professional results. Choose from industry specific templates and customize your signs with modular e ACTIVE MODULES. modular e is cost effective for one display or thousands.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
Go Now --->


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Let's Shake On It

    "Only truthful hands write true poems. I cannot see any basic difference between a handshake and a poem."
      --- Paul Celan

The handshake has a unique, but not too clear history. Some say it is based on culture and the reason for the handshake can vary. Other sources say the handshake originated in about the 5th century BC when opponents would shake hands to show that they were not carrying a dagger or other weapon. Most ancient history points that handshakes were a sign of affection.

In modern times, the handshake is used as a greeting and a welcoming gesture. It is also used to seal the deal in business. It has a history of meaning the same thing as a promise or vow. It is, or used to be, a trusted sign of sincerity and honesty. It is still used in business today, but along with a signed contract and a closed sale.

    "I have always been an honest trader. I come from a school of traders where there was honor in the deal. No contracts, just a handshake and that's it, done. That's the way I prefer to do business but it's not always possible these days, sadly."
      --- Alan Sugar

Shaking hands is simply a symbol of something else. Fortunately, in many cultures that "something else" is either a greeting, a promise, or a signal of affection. But for business purposes, a handshake, either from man to man or woman to man, is seen as both a greeting, as well as agreement. It represents acknowledgement and concurrence of a transaction and has strong meaning to many business leaders of old.

    "I try to live with honor, even if it costs me millions of dollars and takes a long time. It's very unusual in Hollywood. Few people are trustworthy - a handshake means nothing to them. They feel they're required to keep an agreement with you only if you're successful or they need you."
      --- James Cameron

However, it is always good to know your audience. If a client isn't made from the same cloth as you and doesn't appreciate the value of a handshake, then by all means sign a contract. Plus, in other cultures, the handshake can be seen as offensive and too personal. In Tibet, people stick out their tongue as a way of welcoming others. I highly recommend that you don't do that if your company does business mainly in the US.

    "I have no contracts with my clients; just a handshake is enough."
      --- Irving Paul Lazar

But the handshake is really more than an historical act with many uses. Since it signifies the power of a man or woman's word, it has significant value to it. Remove the handshake and we get down to the nitty gritty of its value - a person's word. Your word and my word has power. Though today's society attempts to dilute its force, our word is, and should remain our bond. If what we say loses its power, it will become like a stale donut with no substance or taste. It will go the way of the Nobel Peace Prize and the Arthur Ashe Courage Award.

    "But let your 'Yes' be 'Yes,' and your 'No,' 'No.' For whatever is more than these is from the evil one."
      --- Matthew 5:37


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

Uncorking the Bottleneck: Managing Capacity
By Richard Romano

Any print business, regardless of size, has to effectively manage the volume of work that comes into its shop, and juggle the various resources to deal with any changes in that volume.
Read the article...


Factors Impacting Vinyl Removal, Part I
By Dennis Lasik

Learning what vinyl film is, the impact that the environment and the surface finish has on vinyl are all factors that will help you deal with the ultimate need to remove vinyl graphics.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

In a Los Angeles dance hall:

    "Good clean dancing every night but Sunday"

A sign in an Asian seafood store in Madison, Wisconsin:

    "Crap - .79/lb"

Seen at the Newark Animal Hospital in Newark, DE, which happens to be surrounded by car dealerships:

    "CAR DEALERS USING THIS LOT FOR TURN-AROUND WILL BE NEUTERED. Appointments now being taken "

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have an awesome August,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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