SIGNINDUSTRY.COM
The Online Magazine For The Sign Trade
e-NewsLetter Volume 16 Issue 18
Tuesday September 15, 2015

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In this issue:


Product Showcases


2011 UV Flatbed Printer - Foreclosure Sale in Dallas, Texas
Liquidating a 2011 X-Press 500X-7 UV Flatbed Printer. Click below for details
Read on...


The 2015 SGIA Expo in Atlanta, Georgia November 4–6
Offering qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the markets and opportunities. This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.
Read on...


Pro Vehicle Outlines 2015 from CADlink
Over 860 new and updated templates included! More than 9860 templates in all make it the largest vehicle template library of its kind. FREE 12 month online subscription included with all Pro packages. Same great after sales support. Special upgrade pricing. Click for more.
Read on...


Smoldering New Colors from 3M™ Wrap Film Series 1080
Stop car enthusiast in their tracks. Eight new colors, including Satin Smoldering Red and Matte Riviera Blue, bring the 3M collection to 83 colors and finishes. This high-performance film needs no printing or overlaminate, so it’s ready to use right out of the box. See colors and get samples online.
Read on...


EstiMate Sign Pricing Software: Sign Estimating & Business Management Made Easy
Get the tools you need to determine what you need to make in order to cover your costs and achieve your profit goals, then making sure every single job is priced to meet your target – all the while giving you professional printed, faxed or emailed estimates that you can have in your customer's hand literally minutes after getting the job specs. Click for more info.
Read on...


NEW Suite of 3M Envision Wrap Films -- High performance plus sustainability
The world’s first non-PVC, high-performing wrap film just got better. The new suite of 3M™ Envision™ Wrap Films offers 100% printer compatibility and includes the only non-PVC luster wrap overlaminate on the market. Welcome to the Revolution. Click above for details & samples.
Read on...



Advertise a product showcase, like above, monthly for $100 or an entire year for just $1000. Get with the program and see what you've been missing!
Call or email for more details: 407-656-5892 ext. 201 or info@signindustry.com

Sign Industry News

Sign Industry Press Releases
What the heck is happening in our industry? Find out more here...
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Aligning Your Business With Your Giving

    "Lots of people think they're charitable if they give away their old clothes and things they don't want."
      --- Myrtle Reed

I'm not sure how it works in your area, but it seems that whenever you are recognized as a business leader, charitable organizations begin bombarding you with solicitations for donations. This is not a bad thing. In fact, it is smart business and we would do the same thing if we knew of prospects for our business had the same salesmanship moxie that some of these charities have. The challenge is deciding where, when, and what to give.

We all have our favorites and are probably currently giving on a regular basis. If the reason for giving is in line with your personal values and is a reflection of your business mission, vision, and purpose statements, then by all means we should continue to give what we can. But what do we do with all the other charities standing at the door with open hands?

    "I didn't want my epitaph to read 'Here lies John Caudwell, billionaire.' I knew that wasn't enough. I've had a charitable instinct all my life, but working gave me no time for it."
      --- John Caudwell

Aligning our business with a charitable organization that we believe in is obviously a good thing. When we give regularly, the charity can create an annual budget that includes that dollar amount. It is helpful for accounting purposes for the charity and allows them to allot the money we give to specific areas of need. If we believe in the charity and how it is run, we feel better giving knowing that the resources will be put to good use.

Systematically giving also frees up time for us and our business by putting the giving on autopilot. We can then plan on specific dates for allowing employees to provide sweat equity for the charity and to give of their time as needed, if that type of giving applies. A regular giving program to specific charities also makes it easier to give a polite "no" to other charities soliciting for your business resources.

    "Tim Tebow is one of my biggest inspirations. I actually want to be able to do some of the things that he does in terms of the amount of charity work and the non-profit work, and the way he impacts people off the field. I think that is what is most inspiring to me about him."
      --- Jeremy Lin

But giving to a charitable organization sends a message to team members and the community. It lets others know that you appreciate the success your community has allowed you to enjoy and now you want to give back to a cause that is in line with your company's values.

    "I love making people laugh and by the way I still do that with the charitable efforts on my part because I believe that people need to laugh."
      --- Goldie Hawn

Though this should only be seen as a byproduct of giving, doing so can also positively affect your marketing efforts. Most charitable organizations will recognize businesses that give at annual banquets, charity brochures, websites, and more. This form of advertisement isn't the reason for giving, but is unavoidable, so why fight it? The point is to make sure that it is a charity that you and your company are aligned with in regard to the charitable work performed and the mission of the charity.

    "Writing checks for charities is necessary and important. But it can't compare with corporal works of mercy, which are infinitely greater."
      --- William E. Simon

Finally, if there isn't a charity in your community that you can believe in, please don't give. You are better off taking your team members out one Saturday to mend fences, mow lawns, and paint porches for the elderly in your community. Giving should be cheerfully from the heart and not out of coercion or because it is the popular thing to do.


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org


Feature Articles

What Makes a Great LED?

Now that LED lighting for the sign industry is a mature market, a number of potential concerns have arisen that you need to consider.
Read the article...


Tools, Cleaning Supplies & Equipment for Vinyl Installers

An excerpt from the PDAA Vinyl Installation Proficiency Guide, that will aid anyone in their installation career.
Read the article...


Looking for an article or trying to find an old one? Check out the SignIndustry.com article archive:
     View the archive now


Advertiser - 2015 SGIA Expo
2015 SGIA Expo

The 2015 SGIA Expo (Atlanta; November 4–6) will offer qualified and educated attendees (like you!) the unparalleled chance to experience the hottest technology, the hottest markets and the hottest opportunities. (And we’re not talking about the weather.) This dynamic show, in one of the East Coast’s most dynamic cities, is where leading imaging professionals will showcase their best products, methodologies and innovative applications.

For more info, visit:
http://www.sgiaexpo.org

Funny Signs

On a window of a New Hampshire burger restaurant:

    "Yes, we are open. Sorry for the inconvenience!"

Sign above a urinal in the men's room of a Chili's Restaurant in Tampa:

    "This Water Is Not For Drinking"

As seen on the window of a barber shop in Columbia, SC:

    "During vacation of owner, a competent hair stylist will be here"

We need those funny signs you've seen in your travels, come on, we know they're out there.
Send them to us at: info@signindustry.com.


Advertisers That Make SignIndustry.com Possible
The rest...not so much.

Manufacturers & Vendors that support us:

  3M Commercial Graphics: www.3Mgraphics.com
  CADlink Technology: www.CADlink.com
  Clarke Systems: www.clarkesystems.com
  Estimate Software: www.estimatesoftware.com
  International Sign Association (ISA): www.signs.org
  JetUSA: www.JetUSA.com
  SGIA: www.SGIA.org
  Supply 55: www.Supply55.com
  United States Sign Council (USSC): www.USSC.org

We want your feedback! Let us know what we can do to serve you better. Send us your comments to us at: info@signindustry.com or give us a call at 407-656-5892

- Have an awesome August,

  Sean Scott

If your company wishes to sponsor this newsletter, please contact Sean Scott at: sean@signindustry.com
or call 407-656-5892 xt 201 to learn more about this and other advertising opportunities on SignIndustry.com

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